MKTG 409 EXAM 1 – TROY 2025/2026
EXAM QUESTIONS AND ANSWERS |
100% PASS
Marketing - 🧠 ANSWER ✔✔· the process of creating, distributing,
promoting and pricing goods, services and ideas to facilitate satisfying
exchange relationships with customers and to develop and maintain
relationships with stakeholders in a dynamic environment.
Customers - 🧠 ANSWER ✔✔the purchasers of organizations' products; the
focal point of all marketing activities.
Target Market - 🧠 ANSWER ✔✔a specific group of customers on whom an
organization focuses its marketing efforts.
,marketing mix - 🧠 ANSWER ✔✔· four marketing activities- product,
distribution, promotion and pricing - that a firm can control to meet the
needs of customers within its target market.
product - 🧠 ANSWER ✔✔a good, a service or an idea.
product variable - 🧠 ANSWER ✔✔deals with researching customers' needs
and wants and designing a product that satisfies them.
distribution variable - 🧠 ANSWER ✔✔· deals with making products
available at the right time. A marketing manager makes products available
in the quantities desired to as many target-market customers as possible.
Subways placed in walmarts, home depots and other businesses. - 🧠
ANSWER ✔✔Example of the distribution variable.
supply chain management - 🧠 ANSWER ✔✔involves maintaining a flow of
products through physical distribution activities.
promotion variable - 🧠 ANSWER ✔✔relates to activities used to inform and
persuade to create a desired response.
price variable - 🧠 ANSWER ✔✔relates to decisions and actions associated
with pricing objectives and policies and actual product prices.
, value - 🧠 ANSWER ✔✔a customer's subjective assessment of benefits
relative to costs in determining the worth of a product.
exchanges - 🧠 ANSWER ✔✔the provision or transfer of goods, services or
ideas in return for something of value.
stakeholders - 🧠 ANSWER ✔✔constituents who have a "stake," or claim, in
some aspect of a company's products, operations, markets, industry and
outcomes.
marketing environment - 🧠 ANSWER ✔✔the competitive, economic,
political, legal and regulatory, technological and sociocultural forces that
surround the customer and affect the marketing mix.
Market orientation - 🧠 ANSWER ✔✔an organizationwide commitment to
researching and responding to customer needs.
Customer relationship management (CRM) is - 🧠 ANSWER ✔✔using
information about customers to create marketing strategies that develop
and sustain desirable customer relationships.
Relationship marketing is - 🧠 ANSWER ✔✔establishing long-term, mutually
satisfying buyer-seller relationships
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
3
EXAM QUESTIONS AND ANSWERS |
100% PASS
Marketing - 🧠 ANSWER ✔✔· the process of creating, distributing,
promoting and pricing goods, services and ideas to facilitate satisfying
exchange relationships with customers and to develop and maintain
relationships with stakeholders in a dynamic environment.
Customers - 🧠 ANSWER ✔✔the purchasers of organizations' products; the
focal point of all marketing activities.
Target Market - 🧠 ANSWER ✔✔a specific group of customers on whom an
organization focuses its marketing efforts.
,marketing mix - 🧠 ANSWER ✔✔· four marketing activities- product,
distribution, promotion and pricing - that a firm can control to meet the
needs of customers within its target market.
product - 🧠 ANSWER ✔✔a good, a service or an idea.
product variable - 🧠 ANSWER ✔✔deals with researching customers' needs
and wants and designing a product that satisfies them.
distribution variable - 🧠 ANSWER ✔✔· deals with making products
available at the right time. A marketing manager makes products available
in the quantities desired to as many target-market customers as possible.
Subways placed in walmarts, home depots and other businesses. - 🧠
ANSWER ✔✔Example of the distribution variable.
supply chain management - 🧠 ANSWER ✔✔involves maintaining a flow of
products through physical distribution activities.
promotion variable - 🧠 ANSWER ✔✔relates to activities used to inform and
persuade to create a desired response.
price variable - 🧠 ANSWER ✔✔relates to decisions and actions associated
with pricing objectives and policies and actual product prices.
, value - 🧠 ANSWER ✔✔a customer's subjective assessment of benefits
relative to costs in determining the worth of a product.
exchanges - 🧠 ANSWER ✔✔the provision or transfer of goods, services or
ideas in return for something of value.
stakeholders - 🧠 ANSWER ✔✔constituents who have a "stake," or claim, in
some aspect of a company's products, operations, markets, industry and
outcomes.
marketing environment - 🧠 ANSWER ✔✔the competitive, economic,
political, legal and regulatory, technological and sociocultural forces that
surround the customer and affect the marketing mix.
Market orientation - 🧠 ANSWER ✔✔an organizationwide commitment to
researching and responding to customer needs.
Customer relationship management (CRM) is - 🧠 ANSWER ✔✔using
information about customers to create marketing strategies that develop
and sustain desirable customer relationships.
Relationship marketing is - 🧠 ANSWER ✔✔establishing long-term, mutually
satisfying buyer-seller relationships
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
3
