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Communication Itches and Control in Spotify

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Communication Itches and Control in Spotify

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February 12, 2021
Number of pages
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2020/2021
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Communication Itches and Control in Spotify


Executive Summary


Communication is transfer of information from sender to end user of information. In

this case the proposal refers to Spotify technology S.A. The Company is a Swedish

international media service company that based on communication. The company was

established on October 7, 2008 with the headquarters in Luxembourg. Its services being

cloud server; users can access 50 million through computer or mobile devices. The users of

the company information are the stakeholders and the shareholders. The company connect its

operation to communication that is planning, marketing, organising the operations,

coordination and distribution of products and locations to market share. Communication

effectiveness has been the drive and the objective Spotify. There have been the strains that it

has evaded through this drive some of the problems that the firms face are struggles to meet

deadlines, unmet targets, relationship termination, customer dissatisfaction, health issues,

goal failures, stress at work stations, employees’ turnover and lack of motives to operate with

the company.


Spotify Technology has also benefited from the solutions to the problems facing

communication. These solutions are; automated systems highlight areas of concern and take

action, make the communication process understandable to all information users among other

tactics. The firm should consider this important. The Company ought to take risk to the

, Surname 2


process investment because it plays major role in all firms. The process is material to the

users who are the company stakeholders and shareholders. There remain to be reasons to

observe, research and retain improvement on communication improvement


Communication Itches and Control


The Spotify Technology S.A AS a Swedish international media service company that

is more based on communication. The company was established on October 7, 2008 with the

headquarters in Luxembourg. Its services being cloud server; users can access 50 million

through computer or mobile devices. Communication is one of the major reasons that Spotify

has continued its existence. Not matter the degree of effectiveness; almost all companies still

take the strain to have the 100%.


Communication is transmission of information from the sender to the receiver of the

details which is useful to both users. This transfer of information in firms is important to the

decision making function of the users. Basically the users of entity information include; the

management, investors, suppliers, customers, employees, regime, marketers, creditors,

debtors and the society at large within the business localities. The information can have

negative or positive impacts on its operation. The negative effects raises points of concern to

the users and more so the company’s management.


Spotify communication effectiveness is the company’s objective as any other

company. It covers all other the company functions these include the planning, organising of

activities, decision making, coordination and directing of employees. It also plays part in

connecting with the society where the firm has merged its market. The firm’s Technology has

got all the reasons to invest on communication because it accrues the following benefits;

improved productivity, team building, Customer satisfaction, and increase in sale,

competitive advantage, and good relationships with the stakeholders and shareholders. For
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