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WGU D373 Final Exam 2025 | Newest Actual Exam Guide & Resources

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Access the newest 2025 WGU D373 final exam materials. Find study guides, key concepts, and practice questions to prepare for the actual exam. Please ensure all study materials are used in accordance with WGU's academic integrity policies.

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Written in
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WGU D373 FINAL EXAM NEWEST 2025 ACTUAL

EXAM| COMPLETE QUESTIONS AND CORRECT

DETAILED ANSWERS (VERIFIED ANSWERS) ALREADY

GRADED A+| MARKETING IN THE DIGITAL ERA

FINAL| BRAND NEW!!

Target customers .....ANSWER..... Customers based on a

predefined geographic boundary

Market segmentation .....ANSWER..... Dividing a market through

variables such as age, gender, education level, family size,

occupation, income, and more

Psychographic .....ANSWER..... Focus on the intrinsic traits the

target customer has, such as values, personalities, interests,

attitudes, conscious and subconscious motivators, lifestyles, and

opinions

,Page 2 of 28


Behavioral .....ANSWER..... the process of grouping customers

according to their behavior when making purchasing decisions

What is marketing? .....ANSWER..... The set of institutions and

processes for creating, communicating, delivering, and

exchanging offers that have value for customers, clients, partners,

and society

Marketing Coordinator .....ANSWER..... Entry-level marketing

position responsible for planning, executing, and managing a

variety of functions to deliver value to the customer and the

organization (1-3 years).

Marketing Director .....ANSWER..... Mid-level marketing position

responsible for planning, executing, and managing a variety of

functions to deliver value to the customer and the organization,

with 7-10 years of experience

Vice President .....ANSWER..... Senior-level marketing position

responsible for planning, executing, and managing a variety of

, Page 3 of 28


functions to deliver value to the customer and the organization,

with 11-15 years of experience

Chief Marketing Officer .....ANSWER..... Top-level marketing

position responsible for planning, executing, and managing a

variety of functions to deliver value to the customer and the

organization, with 20+ years of experience

Who is responsible for ROI? (return on investments)

.....ANSWER..... Chief marketing officer

What is the traditional marketing mix? .....ANSWER..... Product,

price, place, promotion

What is the expanded marketing mix? .....ANSWER..... Product,

price, place, promotion people,process, physical evidence

Strategy .....ANSWER..... Represents what the company intends to

do
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