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nside LVMH Midterm Exam 2025: Study Guide & Practice Test for LVMH Certificate

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Prepare for the 2025 "Inside LVMH" corporate training midterm exam. This guide covers the first modules on group history, key brands, luxury fundamentals, and corporate culture with practice questions.

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Uploaded on
December 4, 2025
Number of pages
31
Written in
2025/2026
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age 1 of 31




Inside LVMH MIDTERM EXAM PREP 2025/2026

ACCURATE QUESTIONS WITH CORRECT DETAILED

ANSWERS || 100% GUARANTEED PASS <RECENT

VERSION>

What are the key characteristics of a brand today that help to

attract and engage the customer ? .......Answer.........- authentic

identity and a clear message


- reflecting strong commitment and spreading awareness


- maintaining a strong legacy


- consistent communication across relevant channels


According to Yves Dallery what is the definition of Operations?

.......Answer.........Operations refers to all the activities that

transform raw materials, components, and packaging into

,age 2 of 31




finished goods and then distribute those products to the final

customers.


What are the 2 main challenges for supply chain and operations

within the luxury industry ? .......Answer.........- Increasingly

emphasising corporate social responsibility


- Helping luxury Maisons become more and more customer

centric


Select 3 pillars of sustainable performance within the field of

Operations .......Answer.........- Financial Performance


- Environmental Performance


- Social Performance

,age 3 of 31




Among the following statements, select the ones which have a

positive environmental impact. .......Answer.........- Minimising the

impact of a product on the environment


- Avoiding the destruction of a product


- Maximising the lifetime of a product


What business sector generated the highest share of revenues in

2021? .......Answer.........fashion & leather goods


How many stores does LVMH manage? .......Answer.........5,500


Which was the first Perfume launched in 1947 by Christian Dior?

.......Answer.........Miss Dior


What are the key drivers for selective retailing maisons?

.......Answer.........- Constant innovation

, age 4 of 31




-Personalisation of relationships


-Transforming shopping in a unique experience


Select the latest Maison who joined the LVMH Watches &

Jewelry division. .......Answer.........Tiffany & Co


Among the following activities, which one(s) can you find in the

other activities sector ? .......Answer.........- Culture


-Art


-Lifestyle


-Hospitality


Which is the latest Maison created in the Perfumes & Cosmetics

division? .......Answer.........STELLA by Stella McCartney
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