Television in the Digital Age - CM2080
Week 1 3
Video week 1: Television in the Digital Age 3
Tutorial week 1 5
What is U.S. Television Now? 5
Is this TVIV? On Netflix, TVIII and Binge-Watching 10
Week 2 14
Demystifying the Business of Television 14
Video week 2: The Television Industry 23
Tutorial week 2 27
Week 3 28
Portals: A Treatise on Internet-Distributed Television 28
Online TV Industry and Technologies 36
Video week 3 46
Tutorial week 3 48
Week 4 48
Tele-branding in TVIII - The network as brand and the programme as brand 49
Netflix, Amazon, and Branded Television Content in Subscription Video On-demand Portals 54
Netflix: Streaming Channel Brands as Global Meaning Systems 60
Video week 4: TV brands 64
Tutorial week 4 65
Week 5 65
Audiences, Media 65
Binge-Watching Motivates Change 70
Television Studies, We Need to Talk about “Binge-Viewing” 77
Video week 5: Audiences and Binge 81
Tutorial week 5 84
Week 6 85
New Flows in Global TV 85
Drama without Drama: The Late Rise of Scripted TV Formats 90
Video week 6: The global TV market 96
Tutorial week 6 101
Week 7 101
Netflix Nations: The Geography of Digital Distribution, Ch. 4 & 5 101
Netflix’s Erik Barmack on Ramping Up International Production, Creating Global TV 110
Video week 7: Global Netflix 112
1
, [TITLE] 114
Week 8 114
We Now Disrupt This Broadcast: How Cable Transformed TV and the Internet Revolutionized It
All 114
What the Streaming Wars Mean for the Future of TV 118
Apple, Disney and Netflix’s Streaming Battle Isn’t Winner-Take-All 118
Video week 8: “Streaming Wars” 119
Tutorial week 8 121
2
, Week 1
Video week 1. (Michael Wayne - 10/02/2021)
Video week 1: Television in the Digital Age
Ways to think about TV
❖ TV as physical, as a piece of furniture
❖ TV as technology; remote control changes the experience of TV, as well as VCR. Tech
associated with TV change the experience
❖ TV as a communication technology; with signals being decoded by TVs; it takes a lot of
resources to transmit TV content
This course
- In this course, we take the perspective of Television studies (a subfield in media studies)
- Scholars typically focus on three specific issues:
- TV scholars research the intersection of at least two of these issues
What is Television
- 30 years ago: independent tech, distribution systems and content.
- Digital age: content and binary code is reduced to the same form. Decoding is all the same,
so boundaries between traditional media forms are blurred. Variety of answers.
Three Eras of American Television
3
Week 1 3
Video week 1: Television in the Digital Age 3
Tutorial week 1 5
What is U.S. Television Now? 5
Is this TVIV? On Netflix, TVIII and Binge-Watching 10
Week 2 14
Demystifying the Business of Television 14
Video week 2: The Television Industry 23
Tutorial week 2 27
Week 3 28
Portals: A Treatise on Internet-Distributed Television 28
Online TV Industry and Technologies 36
Video week 3 46
Tutorial week 3 48
Week 4 48
Tele-branding in TVIII - The network as brand and the programme as brand 49
Netflix, Amazon, and Branded Television Content in Subscription Video On-demand Portals 54
Netflix: Streaming Channel Brands as Global Meaning Systems 60
Video week 4: TV brands 64
Tutorial week 4 65
Week 5 65
Audiences, Media 65
Binge-Watching Motivates Change 70
Television Studies, We Need to Talk about “Binge-Viewing” 77
Video week 5: Audiences and Binge 81
Tutorial week 5 84
Week 6 85
New Flows in Global TV 85
Drama without Drama: The Late Rise of Scripted TV Formats 90
Video week 6: The global TV market 96
Tutorial week 6 101
Week 7 101
Netflix Nations: The Geography of Digital Distribution, Ch. 4 & 5 101
Netflix’s Erik Barmack on Ramping Up International Production, Creating Global TV 110
Video week 7: Global Netflix 112
1
, [TITLE] 114
Week 8 114
We Now Disrupt This Broadcast: How Cable Transformed TV and the Internet Revolutionized It
All 114
What the Streaming Wars Mean for the Future of TV 118
Apple, Disney and Netflix’s Streaming Battle Isn’t Winner-Take-All 118
Video week 8: “Streaming Wars” 119
Tutorial week 8 121
2
, Week 1
Video week 1. (Michael Wayne - 10/02/2021)
Video week 1: Television in the Digital Age
Ways to think about TV
❖ TV as physical, as a piece of furniture
❖ TV as technology; remote control changes the experience of TV, as well as VCR. Tech
associated with TV change the experience
❖ TV as a communication technology; with signals being decoded by TVs; it takes a lot of
resources to transmit TV content
This course
- In this course, we take the perspective of Television studies (a subfield in media studies)
- Scholars typically focus on three specific issues:
- TV scholars research the intersection of at least two of these issues
What is Television
- 30 years ago: independent tech, distribution systems and content.
- Digital age: content and binary code is reduced to the same form. Decoding is all the same,
so boundaries between traditional media forms are blurred. Variety of answers.
Three Eras of American Television
3
