Please write clearly in block capitals.
Centre number Candidate number
Surname
Forename(s)
Candidate signature
I declare this is my own work.
A-level BUSINESS
Paper 1 Business 1
Wednesday 14 May 2025 Morning Time allowed: 2 hours
Materials For Examiner’s Use
For this paper you must have:
• a calculator. Question Mark
Section A
Instructions
• Use black ink or black ball-point pen. 16
• Fill in the boxes at the top of this page.
• Answer all questions in Section A and Section B. 17
• Answer one question from Section C and one question from Section D.
• You must answer the questions in the spaces provided. Do not write outside 18
the box around each page or on blank pages.
• If you need extra space for your answer(s), use the lined pages at the end of 19
this book. Write the question number against your answer(s).
20
• Do all rough work in this answer book. Cross through any work you do not
want to be marked. 21
Information 22
• The marks for questions are shown in brackets.
• The maximum mark for this paper is 100. 23
24
TOTAL
*JUN257132101* 7132/1
IB/G/Jun25/G4005/E4
, 2
Do not write
outside the
box
Section A
Answer all questions in this section.
Only one answer per question is allowed.
For each question completely fill in the circle alongside the appropriate answer.
CORRECT METHOD WRONG METHODS
If you want to change your answer you must cross out your original answer as shown.
If you wish to return to an answer previously crossed out, ring the answer you now wish to select
as shown.
0 1 ‘The process of transforming raw information into useful information that can support
various activities of a business.’
Which term is described above?
[1 mark]
A Big data
B Data mining
C E-commerce
D Scientific decision-making
0 2 In Porter’s generic strategies, which one of the following would help a business to achieve
a differentiation strategy?
[1 mark]
A Achieving economies of scale
B Advertising leading to higher added value
C Finding cheaper suppliers
, 3
Do not write
outside the
box
D New production methods leading to higher labour productivity
*02*
Turn over ►
, 4
Do not write
outside the
box
Options A to D show four possible changes to the UK economy.
0 3
Based solely on these changes, which option will lead to the largest increase in UK
imports?
[1 mark]
A A fall in GDP and a fall in the exchange rate value of the pound
B A fall in GDP and a rise in the exchange rate value of the pound
C A rise in GDP and a fall in the exchange rate value of the pound
D A rise in GDP and a rise in the exchange rate value of the pound
Product ‘X’ was the market leader in a low growth market.
New promotions by competitors lead to rapid growth in the market.
However, Product ‘X’ still retains its market leadership.
0 4 In terms of the Boston Matrix, Product ‘X’ has changed from:
[1 mark]
A a cash cow to a question mark.
B a cash cow to a star.
C a question mark to a star.
D a star to a cash cow.
Statement 1: ‘According to Ansoff’s matrix, diversification is the most risky strategy.’
0 5
Statement 2: ‘According to Ansoff’s matrix, market penetration is the least risky strategy.’
Read statements 1 and 2 and select the correct option from the following:
[1 mark]
A Statement 1 is true. Statement 2 is true.
B Statement 1 is true. Statement 2 is false.
C Statement 1 is false. Statement 2 is true.
D Statement 1 is false. Statement 2 is false.
Centre number Candidate number
Surname
Forename(s)
Candidate signature
I declare this is my own work.
A-level BUSINESS
Paper 1 Business 1
Wednesday 14 May 2025 Morning Time allowed: 2 hours
Materials For Examiner’s Use
For this paper you must have:
• a calculator. Question Mark
Section A
Instructions
• Use black ink or black ball-point pen. 16
• Fill in the boxes at the top of this page.
• Answer all questions in Section A and Section B. 17
• Answer one question from Section C and one question from Section D.
• You must answer the questions in the spaces provided. Do not write outside 18
the box around each page or on blank pages.
• If you need extra space for your answer(s), use the lined pages at the end of 19
this book. Write the question number against your answer(s).
20
• Do all rough work in this answer book. Cross through any work you do not
want to be marked. 21
Information 22
• The marks for questions are shown in brackets.
• The maximum mark for this paper is 100. 23
24
TOTAL
*JUN257132101* 7132/1
IB/G/Jun25/G4005/E4
, 2
Do not write
outside the
box
Section A
Answer all questions in this section.
Only one answer per question is allowed.
For each question completely fill in the circle alongside the appropriate answer.
CORRECT METHOD WRONG METHODS
If you want to change your answer you must cross out your original answer as shown.
If you wish to return to an answer previously crossed out, ring the answer you now wish to select
as shown.
0 1 ‘The process of transforming raw information into useful information that can support
various activities of a business.’
Which term is described above?
[1 mark]
A Big data
B Data mining
C E-commerce
D Scientific decision-making
0 2 In Porter’s generic strategies, which one of the following would help a business to achieve
a differentiation strategy?
[1 mark]
A Achieving economies of scale
B Advertising leading to higher added value
C Finding cheaper suppliers
, 3
Do not write
outside the
box
D New production methods leading to higher labour productivity
*02*
Turn over ►
, 4
Do not write
outside the
box
Options A to D show four possible changes to the UK economy.
0 3
Based solely on these changes, which option will lead to the largest increase in UK
imports?
[1 mark]
A A fall in GDP and a fall in the exchange rate value of the pound
B A fall in GDP and a rise in the exchange rate value of the pound
C A rise in GDP and a fall in the exchange rate value of the pound
D A rise in GDP and a rise in the exchange rate value of the pound
Product ‘X’ was the market leader in a low growth market.
New promotions by competitors lead to rapid growth in the market.
However, Product ‘X’ still retains its market leadership.
0 4 In terms of the Boston Matrix, Product ‘X’ has changed from:
[1 mark]
A a cash cow to a question mark.
B a cash cow to a star.
C a question mark to a star.
D a star to a cash cow.
Statement 1: ‘According to Ansoff’s matrix, diversification is the most risky strategy.’
0 5
Statement 2: ‘According to Ansoff’s matrix, market penetration is the least risky strategy.’
Read statements 1 and 2 and select the correct option from the following:
[1 mark]
A Statement 1 is true. Statement 2 is true.
B Statement 1 is true. Statement 2 is false.
C Statement 1 is false. Statement 2 is true.
D Statement 1 is false. Statement 2 is false.
