7 Ways to enter international market - 🧠 ANSWER ✔✔Exporting
License
Franchise
Joint Venture
Wholly-owned subsidiary
Turnkey operations
Strategic alliances
IJV (International Joint Venture) - 🧠 ANSWER ✔✔A long term strategic
alliance with an overseas firm
3 pros/cons of a strategic alliance - 🧠 ANSWER ✔✔Facilitates entry
, Shared costs/risks
Sharing information (sometimes classified)
3 questions of business level strategy - 🧠 ANSWER ✔✔Who are they
(segmentation)
What are their needs (differentiation)
How will the company satisfy those needs (distinctive competencies)
5 Market forces - 🧠 ANSWER ✔✔Threat of new entrants
Buyer power
Supplier power
Threat of substitution
Intensity of rivalry
2 Pressures of international market - 🧠 ANSWER ✔✔Economic imperative
Political imperative
4 strategies of globalization - 🧠 ANSWER ✔✔Standard globalization
Local responsiveness
International