100 QUESTIONS AND CORRECT DETAILED ANSWERS (VERIFIED
ANSWERS) |ALREADY GRADED A+||BRAND NEW!!
Cybersquatting refers to:
a) buying space with search results using another company's name.
b) registering a domain name with the purpose of profiting from the goodwill of another's
name.
c) linking to another's website with a close name so the person using the site does not realize
they are on the site of the different company.
d) All of these are correct. - answer-:d) All of these are correct.
The manufacturer of a large number of generic products is often a channel commander. -
answer-:False
For sampling to be effective, the: - answer-:Product or service should be noticeably better than
the competition.
The major difference between channels is: - answer-:Whether they are interpersonal or mass
communication.
Maintaining the existing buyers that an organization serves is the promotional objective of
which stage of the product life cycle? - answer-:Maturity
For communication to be effective: - answer-:It must be translated by the receiver the same
way it was encoded by the sender
, In an indirect competitive advertisement, a product or hospital compares itself: - answer-:To a
leading brand or hospital in the region.
When considering the channel in the communication process, the major delineation is whether
it is personal or done over the internet. - answer-:False
The major advantage of the interpersonal channel is the immediacy of feedback. - answer-:True
The less observable the tangible features are of a product or service, the more beneficial it may
be to use advertising as a key component of the promotional mix. - answer-:True
When buyers are somewhat aware of the service or product and have financial resources,
advertising can be most effective. - answer-:False
E-detailing can be defined as the asynchronous presentation of goods and services. - answer-
:False
Inbound marketing is a strategy to direct referrals into the organization. - answer-:False
Cost per thousand is a calculation to compare the:
a) cost of different media in delivering a thousand people in their audience.
b) cost of a thousand people who would view different television shows.
c) cost of advertising in different magazines or newspapers.
d) cost across Internet providers. - answer-:c) cost of advertising in different magazines or
newspapers.