Applied Marketing 2nd
Canadian Edition
ST
UV
TEST BANK
IA
_A
Kent Grayson
PP
RO
Comprehensive Test Bank for Instructors
VE
and Students
D?
© Kent Grayson. All rights reserved. Reproduction or distribution without permission is
prohibited.
©MedConnoisseur
, TABLE OF CONTENTS
Test Bank – Applied Marketing, 2nd Canadian Edition (ISBN
9781394162727)
Rochelle Grayson, Daniel Padgett, Andrew Loos
ST
Chapter 1. What Is Marketing?
Chapter 2. Organizing and Planning for Marketing Strategy
UV
Chapter 3. The Marketing Environment
Chapter 4. Customer Behaviour
Chapter 5. The Role of Research in Marketing
Chapter 6. Using Segmentation, Targeting and Positioning to Distinguish a
IA
Brand Within the Market
Chapter 7. Applying the Marketing Mix
Chapter 8. Delivering Products and Brands That Meet Customer Needs
_A
Chapter 9. Place Decisions and Customer Convenience
Chapter 10. Managing Price and Customer Cost Perceptions
Chapter 11. Using Group Promotion to Communicate with Customers
Chapter 12. Using Personalized Promotion to Communicate with Customers
PP
Chapter 13. Encouraging Participation to Connect with Customers
Chapter 14. Measuring Marketing Effectiveness Through Metrics
Chapter 15. Finalizing a Marketing Plan
RO
VE
D?
©MedConnoisseur
, Test Bank to accompany Grayson, Applied Marketing, Second Canadian Edition
Chapter 1
What Is Marketing?
Multiple-Choice Questions
ST
1) Which of the following terms or phrases would be included in a basic description of
marketing?
UV
a) sales orientation
b) common sense
c) ongoing process
d) focus on advertising
Answer: c
IA
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
_A
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
2) The breadth of marketing decisions is referred to as what?
PP
a) The 4Ps of marketing
b) The marketing plan
c) The marketing strategy
d) The creative concept
RO
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
VE
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
D?
3) Which skill set is required to be a good marketer?
a) Experience in professional sales
b) A high degree of creativity
c) Understanding algebra and calculus
d) Basic math skills
Copyright © 2024 John Wiley & Sons Canada Ltd. 1
, Test Bank to accompany Grayson, Applied Marketing, Second Canadian Edition
Answer: d
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
ST
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
UV
4) All of these are common misconceptions about what marketing is EXCEPT:
a) managing exchanges with customers.
b) making people buy things they don’t need.
c) an art, and you either have the gift for it or you don’t.
d) it does not involve numbers.
IA
Answer: a
Difficulty: Easy
_A
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
PP
5) Which best describes “wants”?
a) Strong desires for something
b) Unfulfilled needs
RO
c) Unsupplied demands
d) Untapped markets
Answer: a
VE
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
D?
6) In addition to sales and advertising, marketing also includes which of the following?
a) Product design
b) Social media
Copyright © 2024 John Wiley & Sons Canada Ltd. 2
Canadian Edition
ST
UV
TEST BANK
IA
_A
Kent Grayson
PP
RO
Comprehensive Test Bank for Instructors
VE
and Students
D?
© Kent Grayson. All rights reserved. Reproduction or distribution without permission is
prohibited.
©MedConnoisseur
, TABLE OF CONTENTS
Test Bank – Applied Marketing, 2nd Canadian Edition (ISBN
9781394162727)
Rochelle Grayson, Daniel Padgett, Andrew Loos
ST
Chapter 1. What Is Marketing?
Chapter 2. Organizing and Planning for Marketing Strategy
UV
Chapter 3. The Marketing Environment
Chapter 4. Customer Behaviour
Chapter 5. The Role of Research in Marketing
Chapter 6. Using Segmentation, Targeting and Positioning to Distinguish a
IA
Brand Within the Market
Chapter 7. Applying the Marketing Mix
Chapter 8. Delivering Products and Brands That Meet Customer Needs
_A
Chapter 9. Place Decisions and Customer Convenience
Chapter 10. Managing Price and Customer Cost Perceptions
Chapter 11. Using Group Promotion to Communicate with Customers
Chapter 12. Using Personalized Promotion to Communicate with Customers
PP
Chapter 13. Encouraging Participation to Connect with Customers
Chapter 14. Measuring Marketing Effectiveness Through Metrics
Chapter 15. Finalizing a Marketing Plan
RO
VE
D?
©MedConnoisseur
, Test Bank to accompany Grayson, Applied Marketing, Second Canadian Edition
Chapter 1
What Is Marketing?
Multiple-Choice Questions
ST
1) Which of the following terms or phrases would be included in a basic description of
marketing?
UV
a) sales orientation
b) common sense
c) ongoing process
d) focus on advertising
Answer: c
IA
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
_A
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
2) The breadth of marketing decisions is referred to as what?
PP
a) The 4Ps of marketing
b) The marketing plan
c) The marketing strategy
d) The creative concept
RO
Answer: a
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
VE
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
D?
3) Which skill set is required to be a good marketer?
a) Experience in professional sales
b) A high degree of creativity
c) Understanding algebra and calculus
d) Basic math skills
Copyright © 2024 John Wiley & Sons Canada Ltd. 1
, Test Bank to accompany Grayson, Applied Marketing, Second Canadian Edition
Answer: d
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
ST
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
UV
4) All of these are common misconceptions about what marketing is EXCEPT:
a) managing exchanges with customers.
b) making people buy things they don’t need.
c) an art, and you either have the gift for it or you don’t.
d) it does not involve numbers.
IA
Answer: a
Difficulty: Easy
_A
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
PP
5) Which best describes “wants”?
a) Strong desires for something
b) Unfulfilled needs
RO
c) Unsupplied demands
d) Untapped markets
Answer: a
VE
Difficulty: Easy
Learning Objective 1: 1.1 Describe some common misconceptions about marketing.
Section Reference 1: What Marketing Is Not
Standard 1: AACSB || Communication
Standard 2: Bloom's || Knowledge
D?
6) In addition to sales and advertising, marketing also includes which of the following?
a) Product design
b) Social media
Copyright © 2024 John Wiley & Sons Canada Ltd. 2
