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SMPS CPSM Exam - Domain 01: Marketing Research
Questions with Answers (100% Correct Answers)
Advanced Analytics Answer: Tools that use statistical analysis and
predictive modeling to forecast future events.
Audit Answer: The practice of assessing your current position - where
your firm stands right now in terms of finances, visibility within a
market sector, competition, and a variety of other measures. A SWOT
analysis is often used as an assessment tool.
Average Answer: The sum of a set of numbers, divided by the amount
of numbers in that set. One way of expressing the typical value in a set
of data.
Benchmarking Answer: A measurement activity that compares one
aspect of a thing to that same aspect in a different thing.
Benchmarking Survey Answer: Create a basis for comparison. Most
often used to compare one company to peer firms, can also be used to
determine best practices or key trends within a specific design
typology.
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Bias Answer: A prejudice shown towards or against something based
on subjective perceptions of experiences or opinions.
Big Data Answer: A collection of data sets so large and complex that it
becomes difficult to process using typical database management tools
or traditional data-processing applications.
Causation Answer: A predictive relationship between two variables,
where one causes the other.
Client Satisfaction Survey Answer: Used to gauge clients' feelings
about a firm's capabilities, staff, level of services, and success at
meeting clients' expectations. Often includes elements of perception
and market intelligence surveys.
Closed Question Answer: A form of question that limits possible
answers by providing a list of answers that the respondent must
choose from.
Coding Answer: The process of combining the data into meaningful
categories and then marking the categories with a code label so they
can be easily compared and analyzed.
© 2025 All rights reserved
SMPS CPSM Exam - Domain 01: Marketing Research
Questions with Answers (100% Correct Answers)
Advanced Analytics Answer: Tools that use statistical analysis and
predictive modeling to forecast future events.
Audit Answer: The practice of assessing your current position - where
your firm stands right now in terms of finances, visibility within a
market sector, competition, and a variety of other measures. A SWOT
analysis is often used as an assessment tool.
Average Answer: The sum of a set of numbers, divided by the amount
of numbers in that set. One way of expressing the typical value in a set
of data.
Benchmarking Answer: A measurement activity that compares one
aspect of a thing to that same aspect in a different thing.
Benchmarking Survey Answer: Create a basis for comparison. Most
often used to compare one company to peer firms, can also be used to
determine best practices or key trends within a specific design
typology.
© 2025 All rights reserved
, 2
Bias Answer: A prejudice shown towards or against something based
on subjective perceptions of experiences or opinions.
Big Data Answer: A collection of data sets so large and complex that it
becomes difficult to process using typical database management tools
or traditional data-processing applications.
Causation Answer: A predictive relationship between two variables,
where one causes the other.
Client Satisfaction Survey Answer: Used to gauge clients' feelings
about a firm's capabilities, staff, level of services, and success at
meeting clients' expectations. Often includes elements of perception
and market intelligence surveys.
Closed Question Answer: A form of question that limits possible
answers by providing a list of answers that the respondent must
choose from.
Coding Answer: The process of combining the data into meaningful
categories and then marking the categories with a code label so they
can be easily compared and analyzed.
© 2025 All rights reserved
