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SMPS CPSM Domain 1: Marketing Research - Key Terms
(refreshed) Questions with Answers (100% Correct
Answers)
Benchmarking Answer: Comparing your firm's performance metrics to
industry best practices to identify areas for improvement.
Advanced Analytics Answer: Utilizing statistical analysis and
predictive modeling to forecast future events, identify trends, and
optimize decision-making.
Audit Answer: Systematic examination of financial records, processes,
and internal controls to ensure accuracy and compliance.
Bias Answer: Prejudice for or against something based on personal
experiences or opinions, influencing decision-making.
Big Data Answer: Extremely large and complex data sets that require
specialized tools for processing and analysis.
Causation Answer: The relationship between two variables where one
directly influences the other.
© 2025 All rights reserved
SMPS CPSM Domain 1: Marketing Research - Key Terms
(refreshed) Questions with Answers (100% Correct
Answers)
Benchmarking Answer: Comparing your firm's performance metrics to
industry best practices to identify areas for improvement.
Advanced Analytics Answer: Utilizing statistical analysis and
predictive modeling to forecast future events, identify trends, and
optimize decision-making.
Audit Answer: Systematic examination of financial records, processes,
and internal controls to ensure accuracy and compliance.
Bias Answer: Prejudice for or against something based on personal
experiences or opinions, influencing decision-making.
Big Data Answer: Extremely large and complex data sets that require
specialized tools for processing and analysis.
Causation Answer: The relationship between two variables where one
directly influences the other.
© 2025 All rights reserved
