MKTG 352: MARKETING RESEARCH
FINAL EXAM OVERVIEW
Exams - ANS 100 points for each Exam I, Exam II, and Final Exam totaling 200 points.
Class Participation - ANS Submit evaluation by EOD tomorrow 12/4.
Course Evaluation - ANS Take the survey regarding course evaluation of MKTG 352, which
takes 5 minutes.
Final Exam Logistics - ANS 40 questions (T/F or Multiple choice); 5 points each, 90 minutes
during normal class time.
Closed-book Exam - ANS You are NOT allowed to use the internet or open
notes/slides/books, or other aids during the exam.
Academic Misconduct - ANS Sharing, emailing, copying and cross-checking answers will be
considered academic misconduct.
Exam Location - ANS Exam location is up to you, but two or more than two students cannot
take the exam together at the same place (except for the classroom).
LockDown Browser Requirement - ANS This course requires the use of LockDown Browser for
online exams.
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, Download Instructions - ANS Download Respondus LockDown Browser to your computer;
follow the installation instructions.
Exam Access Guidelines - ANS Select a location where you won't be interrupted and turn off
all mobile devices.
Exam Completion - ANS Once started, this test must be completed in one sitting; only one
attempt is allowed.
Technical Issues - ANS Send a screenshot to show what happened in case of technical issues
like internet outage.
Academic Integrity - ANS Any deviation from academic integrity will result in a minimum
academic penalty of failing the test.
Marketing Research Process - ANS Develop Research Question, Identify IVs and DVs, Test with
an Experiment, Analyze Results, Report Results.
Scale Measurement Levels - ANS NOIR: Nominal, Ordinal, Interval, Ratio.
Nominal Scale - ANS Categorical, numbers assigned as labels (e.g., Gender, Favorite
restaurant).
Ordinal Scale - ANS Categorical, objects have meaningful order (e.g., Finishers in a race).
Interval Scale - ANS Numbers have order, equal intervals, lacks true zero point (e.g.,
Temperature).
Ratio Scale - ANS Specific numeric response, can make absolute comparisons, have a fixed
zero (e.g., Height, Exam grades).
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
FINAL EXAM OVERVIEW
Exams - ANS 100 points for each Exam I, Exam II, and Final Exam totaling 200 points.
Class Participation - ANS Submit evaluation by EOD tomorrow 12/4.
Course Evaluation - ANS Take the survey regarding course evaluation of MKTG 352, which
takes 5 minutes.
Final Exam Logistics - ANS 40 questions (T/F or Multiple choice); 5 points each, 90 minutes
during normal class time.
Closed-book Exam - ANS You are NOT allowed to use the internet or open
notes/slides/books, or other aids during the exam.
Academic Misconduct - ANS Sharing, emailing, copying and cross-checking answers will be
considered academic misconduct.
Exam Location - ANS Exam location is up to you, but two or more than two students cannot
take the exam together at the same place (except for the classroom).
LockDown Browser Requirement - ANS This course requires the use of LockDown Browser for
online exams.
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, Download Instructions - ANS Download Respondus LockDown Browser to your computer;
follow the installation instructions.
Exam Access Guidelines - ANS Select a location where you won't be interrupted and turn off
all mobile devices.
Exam Completion - ANS Once started, this test must be completed in one sitting; only one
attempt is allowed.
Technical Issues - ANS Send a screenshot to show what happened in case of technical issues
like internet outage.
Academic Integrity - ANS Any deviation from academic integrity will result in a minimum
academic penalty of failing the test.
Marketing Research Process - ANS Develop Research Question, Identify IVs and DVs, Test with
an Experiment, Analyze Results, Report Results.
Scale Measurement Levels - ANS NOIR: Nominal, Ordinal, Interval, Ratio.
Nominal Scale - ANS Categorical, numbers assigned as labels (e.g., Gender, Favorite
restaurant).
Ordinal Scale - ANS Categorical, objects have meaningful order (e.g., Finishers in a race).
Interval Scale - ANS Numbers have order, equal intervals, lacks true zero point (e.g.,
Temperature).
Ratio Scale - ANS Specific numeric response, can make absolute comparisons, have a fixed
zero (e.g., Height, Exam grades).
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
