Version 1
F6 1
,TEST BANK FOR F6 F6
Marketing Management 4th EditionMark Johnston Greg Marshall
F6 F6 F6 F6 F6 F6
Chapter 1 F6
Student name: F6
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
1) A commonly held misconception about marketing is that it is all about advertising a
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
nd selling. F6
1) F6
⊚ F 6 true
⊚ F 6 false
Question Details F6
AACSB : Analytical Thinking Accessi
F6 F6 F6 F6
bility : Keyboard Navigation
F6 F6 F6
Learning Objective : 01-
F6 F6 F6
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
Marketing Management Defined
F6 F6
Bloom's : Remember Dif
F6 F6 F6
ficulty : 1 Easy Gradabl
F6 F6 F6 F6
e : automatic
F6 F6
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
2) Marketing is relevant only to people in the organization who work directly in the marketi
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
ng department.
F6
2) F6
⊚ F 6 true
⊚ F 6 false
Question Details F6
AACSB : Analytical Thinking Accessi
F6 F6 F6 F6
bility : Keyboard Navigation Bloom's :
F6 F6 F6 F6 F6 F
Understand
6
Difficulty : 2 Medium F6 F6 F6
Learning Objective : 01-
F6 F6 F6
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
Marketing Management Defined
F6 F6
Gradable : automatic F6 F6
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
Version 1 F6 2
,3) The American Marketing Association defines marketing as “the activity, set of institutio
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
ns, and processes for creating, communicating, delivering, and exchanging offerings tha
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
t have value for customers, clients, partners, and society at large.”
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
3) F6
⊚ F 6 true
⊚ F 6 false
Question Details F6
AACSB : Analytical Thinking Accessi
F6 F6 F6 F6
bility : Keyboard Navigation
F6 F6 F6
Topic : Marketing and Marketing Management Define
F6 F6 F6 F6 F6 F6
d Bloom's : Remember
F6 F6 F6
Difficulty : 1 Easy F6 F6 F6
Learning Objective : 01- F6 F6 F6
02 Define what marketing and marketing management really are and how they con Gradable : automa
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
tic
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
4) Peter Drucker stated that since it is the customer who defines value, the business enterpr
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
ise has only two business functions: marketing and innovation.
F6 F6 F6 F6 F6 F6 F6 F6
4) F6
⊚ F 6 true
⊚ F 6 false
Question Details F6
AACSB : Analytical Thinking Accessi
F6 F6 F6 F6
bility : Keyboard Navigation Bloom's :
F6 F6 F6 F6 F6 F
6Remember
Difficulty : 1 Easy F6 F6 F6
Topic : The Concept of Customer Value
F6 F6 F6 F6 F6 F6
Learning Objective : 01- F6 F6 F6
02 Define what marketing and marketing management really are and how they con Gradable : automa
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
tic
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
5) Sustainability refers to business practices that prolong the life cycle of a product.
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
5) F6
⊚ true F 6
⊚ false F 6
Question Details F6
Accessibility : Keyboard Navigation Bl F6 F6 F6 F6
oom's : Understand
F6 F6
Difficulty : 2 Medium F6 F6 F6
Topic : Marketing and Marketing Management Defined
F6 F6 F6 F6 F6 F6
Learning Objective : 01- F6 F6 F6
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
Gradable : automatic F6 F6
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
Version 1 F6 3
, 6) Firms that are stuck in a production orientation mentality likely will have great difficu
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
lty competing successfully for customers.
F6 F6 F6 F6
6) F6
⊚ F 6 true
⊚ F 6 false
Question Details F6
AACSB : Analytical Thinking Accessi
F6 F6 F6 F6
bility : Keyboard Navigation Bloom's :
F6 F6 F6 F6 F6 F
6Understand
Difficulty : 2 Medium F6 F6 F6
Learning Objective : 01- F6 F6 F6
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolu
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
tion of Marketing
F6 F6
Gradable : automatic F6 F6
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
\hen Henry Ford said, “People can have the Model T in any color—
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
so long that it’s black,” he was reflecting a sales orientation.
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
6) F6
⊚ F 6 true
⊚ F 6 false
Question Details F6
AACSB : Analytical Thinking Accessi
F6 F6 F6 F6
bility : Keyboard Navigation Bloom's :
F6 F6 F6 F6 F6 F
6Understand
Difficulty : 2 Medium F6 F6 F6
Learning Objective : 01- F6 F6 F6
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolu
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
tion of Marketing
F6 F6
Gradable : automatic F6 F6
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
7) Don Peppers and Martha Rogers popularized the term one-to-
F6 F6 F6 F6 F6 F6 F6 F6
one marketing. Some firms come close to one-to-
F6 F6 F6 F6 F6 F6 F6
one marketing by combining flexible manufacturing with flexible marketing to enhan
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
ce customer choices.
F6 F6
7) F6
⊚ F 6 true
⊚ F 6 false
Version 1 F6 4
F6 1
,TEST BANK FOR F6 F6
Marketing Management 4th EditionMark Johnston Greg Marshall
F6 F6 F6 F6 F6 F6
Chapter 1 F6
Student name: F6
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
1) A commonly held misconception about marketing is that it is all about advertising a
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
nd selling. F6
1) F6
⊚ F 6 true
⊚ F 6 false
Question Details F6
AACSB : Analytical Thinking Accessi
F6 F6 F6 F6
bility : Keyboard Navigation
F6 F6 F6
Learning Objective : 01-
F6 F6 F6
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
Marketing Management Defined
F6 F6
Bloom's : Remember Dif
F6 F6 F6
ficulty : 1 Easy Gradabl
F6 F6 F6 F6
e : automatic
F6 F6
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
2) Marketing is relevant only to people in the organization who work directly in the marketi
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
ng department.
F6
2) F6
⊚ F 6 true
⊚ F 6 false
Question Details F6
AACSB : Analytical Thinking Accessi
F6 F6 F6 F6
bility : Keyboard Navigation Bloom's :
F6 F6 F6 F6 F6 F
Understand
6
Difficulty : 2 Medium F6 F6 F6
Learning Objective : 01-
F6 F6 F6
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
Marketing Management Defined
F6 F6
Gradable : automatic F6 F6
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
Version 1 F6 2
,3) The American Marketing Association defines marketing as “the activity, set of institutio
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
ns, and processes for creating, communicating, delivering, and exchanging offerings tha
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
t have value for customers, clients, partners, and society at large.”
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
3) F6
⊚ F 6 true
⊚ F 6 false
Question Details F6
AACSB : Analytical Thinking Accessi
F6 F6 F6 F6
bility : Keyboard Navigation
F6 F6 F6
Topic : Marketing and Marketing Management Define
F6 F6 F6 F6 F6 F6
d Bloom's : Remember
F6 F6 F6
Difficulty : 1 Easy F6 F6 F6
Learning Objective : 01- F6 F6 F6
02 Define what marketing and marketing management really are and how they con Gradable : automa
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
tic
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
4) Peter Drucker stated that since it is the customer who defines value, the business enterpr
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
ise has only two business functions: marketing and innovation.
F6 F6 F6 F6 F6 F6 F6 F6
4) F6
⊚ F 6 true
⊚ F 6 false
Question Details F6
AACSB : Analytical Thinking Accessi
F6 F6 F6 F6
bility : Keyboard Navigation Bloom's :
F6 F6 F6 F6 F6 F
6Remember
Difficulty : 1 Easy F6 F6 F6
Topic : The Concept of Customer Value
F6 F6 F6 F6 F6 F6
Learning Objective : 01- F6 F6 F6
02 Define what marketing and marketing management really are and how they con Gradable : automa
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
tic
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
5) Sustainability refers to business practices that prolong the life cycle of a product.
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
5) F6
⊚ true F 6
⊚ false F 6
Question Details F6
Accessibility : Keyboard Navigation Bl F6 F6 F6 F6
oom's : Understand
F6 F6
Difficulty : 2 Medium F6 F6 F6
Topic : Marketing and Marketing Management Defined
F6 F6 F6 F6 F6 F6
Learning Objective : 01- F6 F6 F6
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
Gradable : automatic F6 F6
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
Version 1 F6 3
, 6) Firms that are stuck in a production orientation mentality likely will have great difficu
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
lty competing successfully for customers.
F6 F6 F6 F6
6) F6
⊚ F 6 true
⊚ F 6 false
Question Details F6
AACSB : Analytical Thinking Accessi
F6 F6 F6 F6
bility : Keyboard Navigation Bloom's :
F6 F6 F6 F6 F6 F
6Understand
Difficulty : 2 Medium F6 F6 F6
Learning Objective : 01- F6 F6 F6
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolu
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
tion of Marketing
F6 F6
Gradable : automatic F6 F6
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
\hen Henry Ford said, “People can have the Model T in any color—
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
so long that it’s black,” he was reflecting a sales orientation.
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
6) F6
⊚ F 6 true
⊚ F 6 false
Question Details F6
AACSB : Analytical Thinking Accessi
F6 F6 F6 F6
bility : Keyboard Navigation Bloom's :
F6 F6 F6 F6 F6 F
6Understand
Difficulty : 2 Medium F6 F6 F6
Learning Objective : 01- F6 F6 F6
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolu
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
tion of Marketing
F6 F6
Gradable : automatic F6 F6
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
7) Don Peppers and Martha Rogers popularized the term one-to-
F6 F6 F6 F6 F6 F6 F6 F6
one marketing. Some firms come close to one-to-
F6 F6 F6 F6 F6 F6 F6
one marketing by combining flexible manufacturing with flexible marketing to enhan
F6 F6 F6 F6 F6 F6 F6 F6 F6 F6
ce customer choices.
F6 F6
7) F6
⊚ F 6 true
⊚ F 6 false
Version 1 F6 4
