for patient autonomy—the right of patients to make decisions about their own bodies and medical
treatments. This principle is enshrined in the legal concept of informed consent. Informed consent
requires healthcare providers to disclose all relevant information about the risks, benefits, and
alternatives to a medical treatment or procedure, allowing patients to make informed
decisions.However, challenges arise when patients are not fully capable of making informed
decisions (e.g., due to age, mental illness, or language barriers). In such cases, ethical dilemmas can
arise regarding whether a third party (e.g., a parent or guardian) should make the decision on the
patient’s behalf, and whether the legal framework supports such decisions.#### 2.2 **End-of-Life
Decisions and Euthanasia**End-of-life care, particularly decisions regarding euthanasia, brings abou
significant ethical and legal debates. While some argue that individuals should have the right to
choose a dignified death through euthanasia or assisted suicide, others believe that these practices
TEST BANK FOR
MARKETING MANAGEMENT 4TH EDITION MARK JOHNSTON GREG MARSHALL
Chapter 1
Student name:
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A commonly held misconception about marketing is that it is all about advertising a
nd selling.
1)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi bility
: Keyboard Navigation
Learning Objective : 01-
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
Marketing Management Defined
Bloom's : Remember Diff
iculty : 1 Easy Gradable
: automatic
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
2) Marketing is relevant only to people in the organization who work directly in the marketi ng
department.
2)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi bility
: Keyboard Navigation Bloom's :
Understand
Difficulty : 2 Medium
Learning Objective : 01-
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
Marketing Management Defined
, Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
3) The American Marketing Association defines marketing as “the activity, set of institution s,
and processes for creating, communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large.”
3)
⊚ true
⊚ false
for patient autonomy—the right of patients to make decisions about their own bodies and medical treatments. This
principle is enshrined in the legal concept of informed consent. Informed consent requires healthcare providers to
disclose all relevant information about the risks, benefits, and alternatives to a medical treatment or procedure,
allowing patients to make informed decisions.However, challenges arise when patients are not fully capable of
making informed decisions (e.g., due to age, mental illness, or language barriers). In such cases, ethical dilemmas
can arise regarding whether a third party (e.g., a parent or guardian) should make the decision on the patient’s
behalf, and whether the legal framework supports such decisions.#### 2.2 **End-of-Life Decisions and
Euthanasia**End-of-life care, particularly decisions regarding euthanasia, brings about significant ethical and legal
debates. While some argue that individuals should have the right to choose a dignified death through euthanasia or
assisted suicide, others believe that these practices
Question Details
AACSB : Analytical Thinking Accessi bility
: Keyboard Navigation
Topic : Marketing and Marketing Management Define d
Bloom's : Remember
Difficulty : 1 Easy Learning
Objective : 01-
02 Define what marketing and marketing management really are and how they con Gradable : automati c
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
4) Peter Drucker stated that since it is the customer who defines value, the business enterpri se
has only two business functions: marketing and innovation.
4)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi bility
: Keyboard Navigation Bloom's :
Remember Difficulty :
1 Easy
Topic : The Concept of Customer Value
Learning Objective : 01-
02 Define what marketing and marketing management really are and how they con Gradable : automati c
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
5) Sustainability refers to business practices that prolong the life cycle of a product.
5)
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation Bl
oom's : Understand
Difficulty : 2 Medium
Topic : Marketing and Marketing Management Defined Learning
, Objective : 01-
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
mitigating the effects of climate change. On the other hand, developing countries, which are often the most vulnerable
to climate impacts, argue that their right to economic development should not be hampered by the need to address
global environmental concerns.Ethically, the question arises of whether developed nations owe a debt to developing
countries in terms of environmental aid or compensation. Legally, international agreements like the Paris Climate
Agreement attempt to establish frameworks for collective action. However, enforcement of these agreements and
equitable distribution of responsibility remain significant challenges.#### 7.3 **Biodiversity and Conservation
Ethics**The ethical considerations in biodiversity conservation are vast. While conserving endangered species and
protecting natural ecosystems are globally recognized as necessary, legal frameworks often come into conflict with
economic interests. For instance, industries such as logging, mining, and agriculture frequently expand into areas of
critical biodiversity, challenging
6) Firms that are stuck in a production orientation mentality likely will have great difficult y
competing successfully for customers.
6)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi bility
: Keyboard Navigation Bloom's :
Understand
Difficulty : 2 Medium
Learning Objective : 01-
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti on
of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
\hen Henry Ford said, “People can have the Model T in any color— so
long that it’s black,” he was reflecting a sales orientation.
6)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi bility
: Keyboard Navigation Bloom's :
Understand
Difficulty : 2 Medium
Learning Objective : 01-
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti on
of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
7) Don Peppers and Martha Rogers popularized the term one-to-
one marketing. Some firms come close to one-to-
one marketing by combining flexible manufacturing with flexible marketing to enhanc e
customer choices.
7)
⊚ true
, ⊚ false
mitigating the effects of climate change. On the other hand, developing countries, which are often the most
vulnerable to climate impacts, argue that their right to economic development should not be hampered by the need
to address global environmental concerns.Ethically, the question arises of whether developed nations owe a debt to
developing countries in terms of environmental aid or compensation. Legally, international agreements like the
Paris Climate Agreement attempt to establish frameworks for collective action. However, enforcement of these
agreements and equitable distribution of responsibility remain significant challenges.#### 7.3 **Biodiversity and
Conservation Ethics**The ethical considerations in biodiversity conservation are vast. While conserving
endangered species and protecting natural ecosystems are globally recognized as necessary, legal frameworks often
come into conflict with economic interests. For instance, industries such as logging, mining, and agriculture
frequently expand into areas of critical biodiversity, challenging
Question Details
AACSB : Analytical Thinking Accessi bility
: Keyboard Navigation Bloom's :
Understand
Difficulty : 2 Medium
Learning Objective : 01-
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti on
of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 08 Don Peppers and Martha Rogers popularized th...
8) Fred Wiersema’s bookThe New Market Leaders states that marketers will continue to ha ve
more power than customers in both B2B and B2C markets.
8)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi bility
: Keyboard Navigation
Learning Objective : 01-
04 Recognize the impact of key change drivers on the future of marketing. Bloom's : Remember Difficulty :
1 Easy
Topic : Marketing Trends
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 09 Fred Wiersema’s book The New Market Le...
9) In the current business environment, firms have learned to be open about products an d
services with consumers who have endless sources of information, including blogs, chat
rooms, and independent websites.
9)
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation Bl
oom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-
04 Recognize the impact of key change drivers on the future of marketing. Topic : Marketing Tre nds
AACSB : Technology Gr
adable : automatic
treatments. This principle is enshrined in the legal concept of informed consent. Informed consent
requires healthcare providers to disclose all relevant information about the risks, benefits, and
alternatives to a medical treatment or procedure, allowing patients to make informed
decisions.However, challenges arise when patients are not fully capable of making informed
decisions (e.g., due to age, mental illness, or language barriers). In such cases, ethical dilemmas can
arise regarding whether a third party (e.g., a parent or guardian) should make the decision on the
patient’s behalf, and whether the legal framework supports such decisions.#### 2.2 **End-of-Life
Decisions and Euthanasia**End-of-life care, particularly decisions regarding euthanasia, brings abou
significant ethical and legal debates. While some argue that individuals should have the right to
choose a dignified death through euthanasia or assisted suicide, others believe that these practices
TEST BANK FOR
MARKETING MANAGEMENT 4TH EDITION MARK JOHNSTON GREG MARSHALL
Chapter 1
Student name:
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A commonly held misconception about marketing is that it is all about advertising a
nd selling.
1)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi bility
: Keyboard Navigation
Learning Objective : 01-
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
Marketing Management Defined
Bloom's : Remember Diff
iculty : 1 Easy Gradable
: automatic
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
2) Marketing is relevant only to people in the organization who work directly in the marketi ng
department.
2)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi bility
: Keyboard Navigation Bloom's :
Understand
Difficulty : 2 Medium
Learning Objective : 01-
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
Marketing Management Defined
, Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
3) The American Marketing Association defines marketing as “the activity, set of institution s,
and processes for creating, communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large.”
3)
⊚ true
⊚ false
for patient autonomy—the right of patients to make decisions about their own bodies and medical treatments. This
principle is enshrined in the legal concept of informed consent. Informed consent requires healthcare providers to
disclose all relevant information about the risks, benefits, and alternatives to a medical treatment or procedure,
allowing patients to make informed decisions.However, challenges arise when patients are not fully capable of
making informed decisions (e.g., due to age, mental illness, or language barriers). In such cases, ethical dilemmas
can arise regarding whether a third party (e.g., a parent or guardian) should make the decision on the patient’s
behalf, and whether the legal framework supports such decisions.#### 2.2 **End-of-Life Decisions and
Euthanasia**End-of-life care, particularly decisions regarding euthanasia, brings about significant ethical and legal
debates. While some argue that individuals should have the right to choose a dignified death through euthanasia or
assisted suicide, others believe that these practices
Question Details
AACSB : Analytical Thinking Accessi bility
: Keyboard Navigation
Topic : Marketing and Marketing Management Define d
Bloom's : Remember
Difficulty : 1 Easy Learning
Objective : 01-
02 Define what marketing and marketing management really are and how they con Gradable : automati c
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
4) Peter Drucker stated that since it is the customer who defines value, the business enterpri se
has only two business functions: marketing and innovation.
4)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi bility
: Keyboard Navigation Bloom's :
Remember Difficulty :
1 Easy
Topic : The Concept of Customer Value
Learning Objective : 01-
02 Define what marketing and marketing management really are and how they con Gradable : automati c
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
5) Sustainability refers to business practices that prolong the life cycle of a product.
5)
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation Bl
oom's : Understand
Difficulty : 2 Medium
Topic : Marketing and Marketing Management Defined Learning
, Objective : 01-
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
mitigating the effects of climate change. On the other hand, developing countries, which are often the most vulnerable
to climate impacts, argue that their right to economic development should not be hampered by the need to address
global environmental concerns.Ethically, the question arises of whether developed nations owe a debt to developing
countries in terms of environmental aid or compensation. Legally, international agreements like the Paris Climate
Agreement attempt to establish frameworks for collective action. However, enforcement of these agreements and
equitable distribution of responsibility remain significant challenges.#### 7.3 **Biodiversity and Conservation
Ethics**The ethical considerations in biodiversity conservation are vast. While conserving endangered species and
protecting natural ecosystems are globally recognized as necessary, legal frameworks often come into conflict with
economic interests. For instance, industries such as logging, mining, and agriculture frequently expand into areas of
critical biodiversity, challenging
6) Firms that are stuck in a production orientation mentality likely will have great difficult y
competing successfully for customers.
6)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi bility
: Keyboard Navigation Bloom's :
Understand
Difficulty : 2 Medium
Learning Objective : 01-
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti on
of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
\hen Henry Ford said, “People can have the Model T in any color— so
long that it’s black,” he was reflecting a sales orientation.
6)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi bility
: Keyboard Navigation Bloom's :
Understand
Difficulty : 2 Medium
Learning Objective : 01-
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti on
of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
7) Don Peppers and Martha Rogers popularized the term one-to-
one marketing. Some firms come close to one-to-
one marketing by combining flexible manufacturing with flexible marketing to enhanc e
customer choices.
7)
⊚ true
, ⊚ false
mitigating the effects of climate change. On the other hand, developing countries, which are often the most
vulnerable to climate impacts, argue that their right to economic development should not be hampered by the need
to address global environmental concerns.Ethically, the question arises of whether developed nations owe a debt to
developing countries in terms of environmental aid or compensation. Legally, international agreements like the
Paris Climate Agreement attempt to establish frameworks for collective action. However, enforcement of these
agreements and equitable distribution of responsibility remain significant challenges.#### 7.3 **Biodiversity and
Conservation Ethics**The ethical considerations in biodiversity conservation are vast. While conserving
endangered species and protecting natural ecosystems are globally recognized as necessary, legal frameworks often
come into conflict with economic interests. For instance, industries such as logging, mining, and agriculture
frequently expand into areas of critical biodiversity, challenging
Question Details
AACSB : Analytical Thinking Accessi bility
: Keyboard Navigation Bloom's :
Understand
Difficulty : 2 Medium
Learning Objective : 01-
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti on
of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 08 Don Peppers and Martha Rogers popularized th...
8) Fred Wiersema’s bookThe New Market Leaders states that marketers will continue to ha ve
more power than customers in both B2B and B2C markets.
8)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi bility
: Keyboard Navigation
Learning Objective : 01-
04 Recognize the impact of key change drivers on the future of marketing. Bloom's : Remember Difficulty :
1 Easy
Topic : Marketing Trends
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 09 Fred Wiersema’s book The New Market Le...
9) In the current business environment, firms have learned to be open about products an d
services with consumers who have endless sources of information, including blogs, chat
rooms, and independent websites.
9)
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation Bl
oom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-
04 Recognize the impact of key change drivers on the future of marketing. Topic : Marketing Tre nds
AACSB : Technology Gr
adable : automatic
