LSUS MBA 776 Exam 1 (Ch. 1-4) 2025 EXAM
QUESTIONS AND VERIFIED SOLUTIONS
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Terms in this set (45)
Self-Reference Criterion unconscious reference to one's own cultural values,
(SRC) experiences, and knowledge as a basis for decisions
the notion that people in one's own company, culture,
Enthnocentrism
or country know best how to do things
the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging
Marketing
offerings that have value for customers, clients,
partners, and society at large
, The performance of business activities designed to
plan, price, promote, and direct the flow of a
International Marketing
company's goods and services to consumers or users
in more than one nation for a profit.
The ability to interpret effectively the influence and
impact of each of the uncontrollable environmental
Adaptation
elements on the marketing plan for each foreign
market in which they hope to do business
1. No Direct Foreign Marketing
2. Infrequent Foreign Marketing
Stages of International
3. Regular Foreign Marketing
Marketing Involvement
4. International Marketing
5. Global Marketing
No Direct Foreign A company that does not actively cultivate customers
Marketing outside the country
A company with temporary surpluses caused by
Infrequent Foreign
variations in production levels or demand may send
Marketing
their products for marketing overseas
A firm with permanent productive capacity devoted
Regular Foreign Marketing to the production of goods and services to be
marketed in foreign markets
Companies in this stage are fully committed to and
International Marketing
involved in international marketing activities.
A marketing strategy that consciously addresses
Global Marketing customers, markets, and competition throughout the
world.
Controllable Elements product, price, promotion, distribution, and research
Economic climate, competitive structure, political and
Uncontrollable Elements legal forces, cultural forces, geography and
infrastructure
QUESTIONS AND VERIFIED SOLUTIONS
|ELABORATED &DETAILED ANSWERS!!
Save
Practice questions for this set
Learn 1 /7 Study with Learn
Terms in this set (45)
Self-Reference Criterion unconscious reference to one's own cultural values,
(SRC) experiences, and knowledge as a basis for decisions
the notion that people in one's own company, culture,
Enthnocentrism
or country know best how to do things
the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging
Marketing
offerings that have value for customers, clients,
partners, and society at large
, The performance of business activities designed to
plan, price, promote, and direct the flow of a
International Marketing
company's goods and services to consumers or users
in more than one nation for a profit.
The ability to interpret effectively the influence and
impact of each of the uncontrollable environmental
Adaptation
elements on the marketing plan for each foreign
market in which they hope to do business
1. No Direct Foreign Marketing
2. Infrequent Foreign Marketing
Stages of International
3. Regular Foreign Marketing
Marketing Involvement
4. International Marketing
5. Global Marketing
No Direct Foreign A company that does not actively cultivate customers
Marketing outside the country
A company with temporary surpluses caused by
Infrequent Foreign
variations in production levels or demand may send
Marketing
their products for marketing overseas
A firm with permanent productive capacity devoted
Regular Foreign Marketing to the production of goods and services to be
marketed in foreign markets
Companies in this stage are fully committed to and
International Marketing
involved in international marketing activities.
A marketing strategy that consciously addresses
Global Marketing customers, markets, and competition throughout the
world.
Controllable Elements product, price, promotion, distribution, and research
Economic climate, competitive structure, political and
Uncontrollable Elements legal forces, cultural forces, geography and
infrastructure
