FINAL EXAM BUSINESS OF SPORTS
WITH CORRECT ANSWERS
Sports first spread across international borders... - ANSWER-As nations such as Great
Britain colonized various areas of the world, sports were used to impose the conquerors'
culture on colonized land.
Sports have fueled feelings of nationalism - ANSWER-Platform for political and social
protests and boycotts.
strategies for building a successful global brand - ANSWER-Build a strong consistent
brand culture.
Be borderless in your marketing.
Build yourself an internal hub.
Adopt a "global" structure.
Make customers your co-creators.
Pro Sport Leagues' International - ANSWER-Each league has created an international
division to guide such efforts and maintain offices abroad. Broadcasting
Licensing and merchandising
Playing exhibition and regular season games
Cultivating participation in sports throughout each country (grassroots efforts)
Placing teams in international markets
IOC - ANSWER-was constituted as the supreme authority of the Olympic Movementhas
final authority on all questions concerning Olympic Games/Olympic Movement.
OCOGs - ANSWER-An Organizing Committee for the Olympic Gamesis formed when a
city is awarded the Gamesis responsible for planning, implementing, and staging the
Games, including the following duties, among others
Soccer,Baseball - ANSWER-"world's most popular sport" - Europe, Asia, Russia, South
America.- Japan, China, Dominican, Cuba, Europe, South America, Central America,
BasketballCricket - ANSWER-Europe, Middle East, South America.- India, Australia,
England, other parts of Europe and Asia.
History of Pro Sports - ANSWER-"Owners" have promoted their sports since the Roman
Empire - -maybe longer. Many of the modern era owners appear to be "self-made" men
"Big 4" History:
MLB - first professional sport in America - 1860's - first team -
Cincinnati Red Stockings
NFL - 1920's
WITH CORRECT ANSWERS
Sports first spread across international borders... - ANSWER-As nations such as Great
Britain colonized various areas of the world, sports were used to impose the conquerors'
culture on colonized land.
Sports have fueled feelings of nationalism - ANSWER-Platform for political and social
protests and boycotts.
strategies for building a successful global brand - ANSWER-Build a strong consistent
brand culture.
Be borderless in your marketing.
Build yourself an internal hub.
Adopt a "global" structure.
Make customers your co-creators.
Pro Sport Leagues' International - ANSWER-Each league has created an international
division to guide such efforts and maintain offices abroad. Broadcasting
Licensing and merchandising
Playing exhibition and regular season games
Cultivating participation in sports throughout each country (grassroots efforts)
Placing teams in international markets
IOC - ANSWER-was constituted as the supreme authority of the Olympic Movementhas
final authority on all questions concerning Olympic Games/Olympic Movement.
OCOGs - ANSWER-An Organizing Committee for the Olympic Gamesis formed when a
city is awarded the Gamesis responsible for planning, implementing, and staging the
Games, including the following duties, among others
Soccer,Baseball - ANSWER-"world's most popular sport" - Europe, Asia, Russia, South
America.- Japan, China, Dominican, Cuba, Europe, South America, Central America,
BasketballCricket - ANSWER-Europe, Middle East, South America.- India, Australia,
England, other parts of Europe and Asia.
History of Pro Sports - ANSWER-"Owners" have promoted their sports since the Roman
Empire - -maybe longer. Many of the modern era owners appear to be "self-made" men
"Big 4" History:
MLB - first professional sport in America - 1860's - first team -
Cincinnati Red Stockings
NFL - 1920's
