UPDATED ACTUAL Questions and
CORRECT Answers
Public Opinion - CORRECT ANSWER - the collective attitudes and beliefs of individuals
on one or more issues
public opinion polls - CORRECT ANSWER - scientific efforts to estimate what an entire
group thinks about an issue by asking a smaller sample of the group for its opinion
political socialization - CORRECT ANSWER - the process by which we learn our
political orientations and allegiances
patriotism - CORRECT ANSWER - a strong emotional attachment to one's political
community
spiral of silence - CORRECT ANSWER - the process by which a majority opinion
becomes exaggerated because minorities do not feel comfortable speaking out in opposition
gender gap - CORRECT ANSWER - the tendency of men and women to differ in their
political views on some issues
marriage gap - CORRECT ANSWER - the tendency of married and unmarried people to
differ in their political views on some issues
political generations - CORRECT ANSWER - groups of citizens whose political views
have been shaped by the common events of their youth
partisan sorting - CORRECT ANSWER - the process through which citizens align
themselves ideologically with one of the two parties, leaving fewer citizens remaining in the
center and increasing party polarization
, negative partisanship - CORRECT ANSWER - loyalty to a party driven by hatred of the
other party
random sample - CORRECT ANSWER - a sample chosen in such a way that any member
of the population being polled has an equal chance of being selected
sample bias - CORRECT ANSWER - the effect of having a sample that does not represent
all segments of the population
nonresponse bias - CORRECT ANSWER - skewing of data that occurs when there is a
difference in opinion between those who choose to participate and those who do not
weighting - CORRECT ANSWER - adjustments to surveys during analysis so that
selected demographic groups reflect their values in the population, usually as measured by the
census
sampling error - CORRECT ANSWER - a number that indicates within what range the
results of a poll are accurate
benchmark poll - CORRECT ANSWER - an initial poll on a candidate and issues on
which campaign strategy is based and against which later polls are compared
tracking polls - CORRECT ANSWER - an ongoing series of surveys that follow changes
in public opinion over time
exit polls - CORRECT ANSWER - election-related questions asked of voters right after
they vote
push polls - CORRECT ANSWER - polls that ask for reactions to hypothetical, often
false, information in order to manipulate public opinion