Walmart's Retail Strategies and Market Dynamics
Questions and Answers | Fall 2026 | 100% Correct
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Practice questions for this set
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Salesperson presents product benefits to the buyer.
Choose an answer
1 Walmart 2 Presentation
3 Retailer Marketing Mix 4 Types of Retailers
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Terms in this set (108)
Walmart World's largest retailer and company.
Omni-channel capabilities Integration of in-store, online, and mobile shopping.
Retailing Selling products/services to final consumers.
Shopper Marketing Focus on converting shoppers to buyers.
Types of Retailers Classified by service, product line, prices, approach.
Full service retailers Provide extensive customer service.
, Joint-owned wholesale operations by independent
Retailer cooperatives
retailers.
Franchises Contractual agreements for operating retail units.
Decisions on segmentation, targeting, and
Retailer Marketing Mix
positioning.
Product assortment Variety offered to meet shopper expectations.
Price Decision Pricing strategy based on market and competition.
Everyday low pricing Constant low prices with few discounts.
(EDLP)
High-low pricing Regular high prices with frequent sales.
Central business districts Urban areas with diverse retail businesses.
Shopping centers Group of retail businesses managed as a unit.
Experiential retailing Focus on customer experiences over product sales.
Showrooming Inspecting products in-store, then buying online.
Webrooming Researching products online, then buying in-store.
Retail technology Enhances inventory control and customer connection.
Global expansion U.S. retailers lagging behind in international markets.
Wholesalers Firms buying from producers to sell to retailers.
Bulk breaking Buying in bulk, selling in smaller lots.
Wholesalers provide insights on competitors and
Market information
products.
Promotional mix Blend of tools to communicate customer value.
Any paid form of non-personal presentation and
Advertising promotion of ideas, goods, or services by an
identified sponsor.
A short-term incentive to encourage the purchase or
Sales promotion
sale of a product or service.
The personal interaction by the firm's sales force for
Personal selling the purpose of engaging customers, making sales,
and building customer relationships.
Involves building good relations with the company's
Questions and Answers | Fall 2026 | 100% Correct
Save
Practice questions for this set
Learn 1 /7 Study with Learn
Salesperson presents product benefits to the buyer.
Choose an answer
1 Walmart 2 Presentation
3 Retailer Marketing Mix 4 Types of Retailers
Don't know?
Terms in this set (108)
Walmart World's largest retailer and company.
Omni-channel capabilities Integration of in-store, online, and mobile shopping.
Retailing Selling products/services to final consumers.
Shopper Marketing Focus on converting shoppers to buyers.
Types of Retailers Classified by service, product line, prices, approach.
Full service retailers Provide extensive customer service.
, Joint-owned wholesale operations by independent
Retailer cooperatives
retailers.
Franchises Contractual agreements for operating retail units.
Decisions on segmentation, targeting, and
Retailer Marketing Mix
positioning.
Product assortment Variety offered to meet shopper expectations.
Price Decision Pricing strategy based on market and competition.
Everyday low pricing Constant low prices with few discounts.
(EDLP)
High-low pricing Regular high prices with frequent sales.
Central business districts Urban areas with diverse retail businesses.
Shopping centers Group of retail businesses managed as a unit.
Experiential retailing Focus on customer experiences over product sales.
Showrooming Inspecting products in-store, then buying online.
Webrooming Researching products online, then buying in-store.
Retail technology Enhances inventory control and customer connection.
Global expansion U.S. retailers lagging behind in international markets.
Wholesalers Firms buying from producers to sell to retailers.
Bulk breaking Buying in bulk, selling in smaller lots.
Wholesalers provide insights on competitors and
Market information
products.
Promotional mix Blend of tools to communicate customer value.
Any paid form of non-personal presentation and
Advertising promotion of ideas, goods, or services by an
identified sponsor.
A short-term incentive to encourage the purchase or
Sales promotion
sale of a product or service.
The personal interaction by the firm's sales force for
Personal selling the purpose of engaging customers, making sales,
and building customer relationships.
Involves building good relations with the company's
