Test Bank for Marketing Management 4th Edition – Mark Johnston & Greg Marshall | Complete Chapters

TEST BANK
Marketing Management 4th Edition Mark Johnston Greg Marshall
Test Bank for Marketing Management, 4th Edition




Revolutionize your strategic marketing acumen with the Test Bank for Marketing
Management, 4th Edition by Mark W. Johnston and Greg W. Marshall. This
powerhouse resource equips you with over 2,000 multiple-choice, true/false, and
scenario-based questions across 20 chapters, complete with detailed rationales,
answer keys, and ties to real-world case studies. Dive into core pillars like market
segmentation, consumer behavior, product development, pricing strategies,
distribution channels, integrated marketing communications, and global
expansion—updated for 2025 with insights on digital disruption, AI-driven
personalization, sustainability branding, and post-pandemic consumer shifts.
Aligned with AACSB standards, it's ideal for MBA students, undergrad marketers,
or CMRP certification prep, honing analytical prowess through ethical dilemmas,
competitive simulations, and data analytics scenarios. Simulate exams, bridge
theory to actionable insights, and outmaneuver market challenges with
confidence. No more vague concepts—ace your coursework and launch
innovative campaigns.
Instantly downloadable on Stuvia, all chapters unlocked. Fuel your marketing edge
today—success in the marketplace awaits!




Version 1 1

,TEST BANK FOR
Marketing Management 4th Edition Mark Johnston Greg Marshall


(Answer key at the end of each chapter)


Chapter 1

Student name:__________
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A commonly held misconception about marketing is that it is all about advertising and selling.
1) ______
true
false

Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
Topic : Marketing and Marketing Management Defined
Bloom's : Remember
Difficulty : 1 Easy
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...


2) Marketing is relevant only to people in the organization who work directly in the marketing
department.
2) ______
true
false

Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
Topic : Marketing and Marketing Management Defined
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...




Version 1 2

,3) The American Marketing Association defines marketing as “the activity, set of institutions,
and processes for creating, communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large.”
3) ______
true
false

Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Topic : Marketing and Marketing Management Defined
Bloom's : Remember
Difficulty : 1 Easy
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
4) Peter Drucker stated that since it is the customer who defines value, the business enterprise
has only two business functions: marketing and innovation.
4) ______
true
false

Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Remember
Difficulty : 1 Easy
Topic : The Concept of Customer Value
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
5) Sustainability refers to business practices that prolong the life cycle of a product.
5) ______
true
false

Question Details
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Topic : Marketing and Marketing Management Defined
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con AACSB
: Ethics
Gradable : automatic



Version 1 3

, Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
6) Firms that are stuck in a production orientation mentality likely will have great difficulty
competing successfully for customers.
6) ______
true
false

Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
Topic : The Evolution of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
\hen Henry Ford said, “People can have the Model T in any color—so long that it’s black,”
he was reflecting a sales orientation.
6) ______
true
false

Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
Topic : The Evolution of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
7) Don Peppers and Martha Rogers popularized the term one-to-one marketing. Some firms
come close to one-to-one marketing by combining flexible manufacturing with flexible
marketing to enhance customer choices.
7) ______
true
false

Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium




Version 1 4