DIGITAL MARKETING INSTITUTE (DMI) PRO
EXAM QUESTIONS & ANSWERS | COMPLETE
STUDY GUIDE
audience research - Answer-designed to establish the size, composition,
and characteristics of a group of individuals who are, or could be,
potential customers
demographics - Answer-hard facts about your audience. whether they
are male or female, how old they are, what their profession is, whether
they are married, where they live, whether they go/went to college
psychographics - Answer-anything that your audience might be
interested in, beliefs, life goals, or opinions. its about gaining deep
understanding of your audience's aspirations
behavioral data - Answer-about how people use your product, or even
how they navigate on your website, and how they use different
What are the benefits of including and digital marketing activities when
creating a marketing campaign? - Answer-optimize for scale and
relevance and uses every audience's point of contact
, Which DMI 3i principle is illustrated by applying your customer
engagement learnings to your digital marketing strategy? - Answer-
iterate
In order to establish myself as a digital marketing expert, I will
complete a diploma in digital marketing. What elements of a SMART
objective are illustrated in the statement above? - Answer-specific and
measurable
When consider entering a new market or cultural community, why is it
beneficial to conduct cultural research first? - Answer-to prevent
misconceptions and help you adapt your positioning and offer to fit in a
global context
You are researching your competitor's target market to find out how to
achieve their community is and what their audience is saying about their
brand. What tool or source of information is best suite to provide the
competitive insight? - Answer-social media
You are conducting research on your product and the factors that affect
its performance. What type of industry trend tools can provide you with
access to trending topics online? - Answer-tweetdeck and eMarketer
Your prospect is aware they have a problem and have identified a
potential solution for it. They are now at the stage where they are
evaluating their options. What stage of the buyer's journey is your
prospect at? - Answer-consideration
, Identifying market opportunities, developing creative concepts, and
leveraging PR, influencer, and branding formats are all activities
involved in which marketing function? - Answer-awareness
What are the two main benefits of a 360 campaign? - Answer-it covers
the entire buying cycle and optimizes for scale and balance
Digital marketing - Answer-the use of new media or digital technology
to achieve marketing and business goals
outbound marketing - Answer-begins with the brand advertiser pushing
out a message to a specified target audience with the objective being to
drive awareness of a product or service
inbound marketing - Answer-involves trying to pull your audience
towards your content, brand, or service. the focus is on creating
compelling content to draw your customers to your brand
owned media - Answer-the media you create and manage
paid media - Answer-media or advertising that you have paid for to
drive banner and video viability, or clicks and traffic, to your product,
website, or service
, earned media - Answer-free publicity generated by consumers, PR,
influencers, and people who speak about and share content related to
your brand or product. brand advocates live here
direct marketing - Answer-involves promoting and selling directly to
the end buyer from the manufacturer with no other media owner
involved
print - Answer-advertising that uses physically printed media to reach
consumers and prospects, such as newspapers, brochures and magazine
ads
outdoor - Answer-billboards, bus stops and smaller placements, bus
sides, building wraps and installations and so on
referral - Answer-involves promoting products or services to new
customers through referrals, usually by word of mouth
3i principles - Answer-initiate, iterate, integrate
initiate - Answer-start with what the customer actually wants and work
backwards through your strategy towards your objective
iterate - Answer-testing and improving your activity now that you
understand more about the audience, the channels they use, and how
they view your brand online
EXAM QUESTIONS & ANSWERS | COMPLETE
STUDY GUIDE
audience research - Answer-designed to establish the size, composition,
and characteristics of a group of individuals who are, or could be,
potential customers
demographics - Answer-hard facts about your audience. whether they
are male or female, how old they are, what their profession is, whether
they are married, where they live, whether they go/went to college
psychographics - Answer-anything that your audience might be
interested in, beliefs, life goals, or opinions. its about gaining deep
understanding of your audience's aspirations
behavioral data - Answer-about how people use your product, or even
how they navigate on your website, and how they use different
What are the benefits of including and digital marketing activities when
creating a marketing campaign? - Answer-optimize for scale and
relevance and uses every audience's point of contact
, Which DMI 3i principle is illustrated by applying your customer
engagement learnings to your digital marketing strategy? - Answer-
iterate
In order to establish myself as a digital marketing expert, I will
complete a diploma in digital marketing. What elements of a SMART
objective are illustrated in the statement above? - Answer-specific and
measurable
When consider entering a new market or cultural community, why is it
beneficial to conduct cultural research first? - Answer-to prevent
misconceptions and help you adapt your positioning and offer to fit in a
global context
You are researching your competitor's target market to find out how to
achieve their community is and what their audience is saying about their
brand. What tool or source of information is best suite to provide the
competitive insight? - Answer-social media
You are conducting research on your product and the factors that affect
its performance. What type of industry trend tools can provide you with
access to trending topics online? - Answer-tweetdeck and eMarketer
Your prospect is aware they have a problem and have identified a
potential solution for it. They are now at the stage where they are
evaluating their options. What stage of the buyer's journey is your
prospect at? - Answer-consideration
, Identifying market opportunities, developing creative concepts, and
leveraging PR, influencer, and branding formats are all activities
involved in which marketing function? - Answer-awareness
What are the two main benefits of a 360 campaign? - Answer-it covers
the entire buying cycle and optimizes for scale and balance
Digital marketing - Answer-the use of new media or digital technology
to achieve marketing and business goals
outbound marketing - Answer-begins with the brand advertiser pushing
out a message to a specified target audience with the objective being to
drive awareness of a product or service
inbound marketing - Answer-involves trying to pull your audience
towards your content, brand, or service. the focus is on creating
compelling content to draw your customers to your brand
owned media - Answer-the media you create and manage
paid media - Answer-media or advertising that you have paid for to
drive banner and video viability, or clicks and traffic, to your product,
website, or service
, earned media - Answer-free publicity generated by consumers, PR,
influencers, and people who speak about and share content related to
your brand or product. brand advocates live here
direct marketing - Answer-involves promoting and selling directly to
the end buyer from the manufacturer with no other media owner
involved
print - Answer-advertising that uses physically printed media to reach
consumers and prospects, such as newspapers, brochures and magazine
ads
outdoor - Answer-billboards, bus stops and smaller placements, bus
sides, building wraps and installations and so on
referral - Answer-involves promoting products or services to new
customers through referrals, usually by word of mouth
3i principles - Answer-initiate, iterate, integrate
initiate - Answer-start with what the customer actually wants and work
backwards through your strategy towards your objective
iterate - Answer-testing and improving your activity now that you
understand more about the audience, the channels they use, and how
they view your brand online
