Salesforce Marketing Cloud Associate
Certification Exam Questions With
100% Verified Answers
Why is it important to follow CAN-SPAM guidelines?
- To stay legally compliant in the US
- To increase your open rates
- To properly segment your mailings
- To understand your target audience -
correct answer ✅To stay legally compliant in the US
Which of the following is an unsubscribe type available through
Salesforce Marketing Cloud Engagement?
- Global
- Segmented
,Salesforce Marketing Cloud Associate
Certification Exam Questions With
100% Verified Answers
- Siloed
- Departmental -
correct answer ✅Global
How can you ensure your subject lines are effective?
-Keep them short and test
-Use the same subject line every time
-Include the word SALE or free
-Use a reply format with RE -
correct answer ✅Keep them short and test
What is dynamic content?
,Salesforce Marketing Cloud Associate
Certification Exam Questions With
100% Verified Answers
-Content that displays in a content area according to rules defined
based on subscriber attributes
-A personalization string
-Any image that's used in an email
-Helpful content that will have a high click-through rate -
correct answer ✅Content that displays in a content area according
to rules defined based on subscriber attributes
You want to keep your per-mailing email bounce rate under:
-30%
-25%
-20%
, Salesforce Marketing Cloud Associate
Certification Exam Questions With
100% Verified Answers
-10% -
correct answer ✅20%
Spam filters can vary in logic, but most spam filters use:
-Content- or keyword-based logic
-Employing people to look at all the emails before sending them on
to the recipient
-Highly processed meat products
-A random number generator -
correct answer ✅Content- or keyword-based logic
Which of the following methods can you use to acquire
subscribers?
-Website sign-ups
Certification Exam Questions With
100% Verified Answers
Why is it important to follow CAN-SPAM guidelines?
- To stay legally compliant in the US
- To increase your open rates
- To properly segment your mailings
- To understand your target audience -
correct answer ✅To stay legally compliant in the US
Which of the following is an unsubscribe type available through
Salesforce Marketing Cloud Engagement?
- Global
- Segmented
,Salesforce Marketing Cloud Associate
Certification Exam Questions With
100% Verified Answers
- Siloed
- Departmental -
correct answer ✅Global
How can you ensure your subject lines are effective?
-Keep them short and test
-Use the same subject line every time
-Include the word SALE or free
-Use a reply format with RE -
correct answer ✅Keep them short and test
What is dynamic content?
,Salesforce Marketing Cloud Associate
Certification Exam Questions With
100% Verified Answers
-Content that displays in a content area according to rules defined
based on subscriber attributes
-A personalization string
-Any image that's used in an email
-Helpful content that will have a high click-through rate -
correct answer ✅Content that displays in a content area according
to rules defined based on subscriber attributes
You want to keep your per-mailing email bounce rate under:
-30%
-25%
-20%
, Salesforce Marketing Cloud Associate
Certification Exam Questions With
100% Verified Answers
-10% -
correct answer ✅20%
Spam filters can vary in logic, but most spam filters use:
-Content- or keyword-based logic
-Employing people to look at all the emails before sending them on
to the recipient
-Highly processed meat products
-A random number generator -
correct answer ✅Content- or keyword-based logic
Which of the following methods can you use to acquire
subscribers?
-Website sign-ups
