Salesforce Marketing Cloud
Consultant Exam Questions With
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Northern Trail Outfitters (NTO) is running a campaign for a brand
new type of footwear inside Journey Builder. The entry event:
Prevents contacts from entering the journey if "shoes" is not
selected in their preferences. Is based on a data extension which
has Email Address as Primary Key.
A few weeks after launching the campaign, NTO's data analyst
noticed a reduced email volume and that some contacts inside the
data extension updated their preferences after the launch of the
campaign. Even with the entry event being triggered every day,
those contacts are not receiving the welcome emails.
What could be the reason?
A. The preference center is too precise.
B. Their account has deliverability issues.
C. The contact fell below the High Water Mark.
,Salesforce Marketing Cloud
Consultant Exam Questions With
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D. The entry event is triggered too often. -
correct answer ✅C
Northern Trail Outfitters (NTO) assigns a 15-digit integer as their
Order ID which will be used as the primary key of a data extension.
The import file contains leading zeroes, but NTO does not want to
include them in the final values.
Which data type should they use for the Order ID field?
A. Decimal
B. Integer
C. Number
D. Text -
correct answer ✅C
,Salesforce Marketing Cloud
Consultant Exam Questions With
100% Verified Answers
The Corporate Apparel Division of Northern Trail Outfitters (NTO)is
moving to Marketing Cloud and will be using NTO's existing
account. The Corporate Apparel team has asked for a
recommendation on whether they should have a separate business
unit.
Which consideration warrants the creation of a separate business
unit for Corporate Apparel's instance of Marketing Cloud?
A. Branding for the Corporate Apparel is different from NTO.
B. Using different From Name and Email Address settings.
C. Managing Unsubscribes for the Corporate Apparel Division only.
D. Sending from a separate IP Address and Domain -
correct answer ✅C
During discovery, it was confirmed that: The customer has
purchased a Corporate Edition account. A master audience file
, Salesforce Marketing Cloud
Consultant Exam Questions With
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containing contact information and data points will be used for
segmentation and imported nightly. The Customer would like to
implement a mechanism that consistently prevents sending
promotional emails to subscribers who work for their top three
competitors.
What feature should a consultant include in the solution?
A. A global unsubscribe.
B. An auto-exclusion list.
C. An exclusion list.
D. An auto-suppression list. -
correct answer ✅D
Northern Trail Outfitters is expanding its marketing efforts globally.
Each country's marketing department has its own business unit and
is responsible for the creation and execution of all the marketing
Consultant Exam Questions With
100% Verified Answers
Northern Trail Outfitters (NTO) is running a campaign for a brand
new type of footwear inside Journey Builder. The entry event:
Prevents contacts from entering the journey if "shoes" is not
selected in their preferences. Is based on a data extension which
has Email Address as Primary Key.
A few weeks after launching the campaign, NTO's data analyst
noticed a reduced email volume and that some contacts inside the
data extension updated their preferences after the launch of the
campaign. Even with the entry event being triggered every day,
those contacts are not receiving the welcome emails.
What could be the reason?
A. The preference center is too precise.
B. Their account has deliverability issues.
C. The contact fell below the High Water Mark.
,Salesforce Marketing Cloud
Consultant Exam Questions With
100% Verified Answers
D. The entry event is triggered too often. -
correct answer ✅C
Northern Trail Outfitters (NTO) assigns a 15-digit integer as their
Order ID which will be used as the primary key of a data extension.
The import file contains leading zeroes, but NTO does not want to
include them in the final values.
Which data type should they use for the Order ID field?
A. Decimal
B. Integer
C. Number
D. Text -
correct answer ✅C
,Salesforce Marketing Cloud
Consultant Exam Questions With
100% Verified Answers
The Corporate Apparel Division of Northern Trail Outfitters (NTO)is
moving to Marketing Cloud and will be using NTO's existing
account. The Corporate Apparel team has asked for a
recommendation on whether they should have a separate business
unit.
Which consideration warrants the creation of a separate business
unit for Corporate Apparel's instance of Marketing Cloud?
A. Branding for the Corporate Apparel is different from NTO.
B. Using different From Name and Email Address settings.
C. Managing Unsubscribes for the Corporate Apparel Division only.
D. Sending from a separate IP Address and Domain -
correct answer ✅C
During discovery, it was confirmed that: The customer has
purchased a Corporate Edition account. A master audience file
, Salesforce Marketing Cloud
Consultant Exam Questions With
100% Verified Answers
containing contact information and data points will be used for
segmentation and imported nightly. The Customer would like to
implement a mechanism that consistently prevents sending
promotional emails to subscribers who work for their top three
competitors.
What feature should a consultant include in the solution?
A. A global unsubscribe.
B. An auto-exclusion list.
C. An exclusion list.
D. An auto-suppression list. -
correct answer ✅D
Northern Trail Outfitters is expanding its marketing efforts globally.
Each country's marketing department has its own business unit and
is responsible for the creation and execution of all the marketing
