PGA PGM Level 1 Tournament Operations Questions
with Answers (100% Correct Answers)
What do tournaments provide the facility and people involved?—
Answer: Essential revenue, maintain enthusiasm among golfing
public, and introduce new players to the game.
What is median number of events put on by most facilities?— Answer:
40-50 per year
How will a PGA professional be called upon when creating a
tournament?— Answer: Define overall role of tournaments, create a
strategy to develop or attract suitable events, and plan and run
tournaments that meet the facility's objectives and customer's needs
Where should # and type of tournaments, financial returns
tournaments should generate be laid out?— Answer: In facility's
business plan, sometimes a formal plan for just tournaments may be
called for
What does tournament plan call for?— Answer: how many and what
type of tournaments facility will host, how much profit it wishes to
achieve, and strategies that will fulfill those objectives
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Past tournament records at a facility should include:— Answer:
revenues (amount and source)
# and type of events, rounds generated
services offered
current tournament customer base
staffing levels
customer kudos and complaints
competition from other facilities
What must be researched before creating a tournament plan?—
Answer: Past tournament business
current market conditions
facility's customer base
competitors
mission statement
Market conditions:— Answer: Can market uphold to tournament goals
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Can you pull from other areas if not
info includes how golfers spend money, level of unemployment,
amount of disposable income, general supply and demand
Customer Base:— Answer: Is it large and suitable enough to support
desired level of tournament business?
Competition:— Answer: How do you stand in market and what can
you offer that other facilities do not? May decide to exceed what
competitors do best or avoid directly competing
Tournament plan may call for investments such as:— Answer:
upgrade course to PGA tour standards, new golf car fleet, full-time
tournament coordinator, restaurant upgrade etc. depends on plan
Developing tournament promotional strategies require considering
these questions:— Answer: What are long and short-range
promotional objectives? (attract new members, diversify customer
base, attract sponsor, expand market, etc)
Who are target customers? (large corporations, juniors, women,
general golfing public)
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