PUBH3025 HPA Advocacy Media Strategy _Compare the two E-cigarette infographics below which are designed to share a public health message

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PUBH3025 HPA Media Strategy Template Student ID: Student name:
Section 1: Infographic Comparison
Step 1: Compare the two E-cigarette infographics below which are designed to share a public health message.


Infographic 1: NHMRC Health Advice CEO Statement Infographic 2: truth initiative – facts, stats and regulations




https://www.nhmrc.gov.au/health-advice/all-topics/electronic-cigarettes/ceo-statement
https://truthinitiative.org/research-resources/emerging-tobacco-products/e-cigarettes-facts-stats-and-regulations
NB. Links to the original work are provided if you find it difficult to review the images on this page.

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Step 2: Comparison between two infographics – E-cigarettes
The infographics will be compared on the basis of design, content, clarity and representation scored out of 16 using the table provided
below.



Criteria 4 3 2 1 0
Design  Layout is  Generally  Layout  Layout is  No layout
organized and good layout could use disorganize or
Layout uses consistent  Has minor improveme d, no scheme—
Color Scheme style inconsistency nt obvious just
Fonts  Color scheme or one  Two or organizatio random
has visual distracting more n elements,
appeal and element inconsistent  Layout colors, and
works with  Color scheme elements distracts fonts
content clashes  Hard to from
 Fonts are read fonts content
legible and  Layout  Color
consistent distracts scheme is
from confusing
content
Content  Appropriate  One or two  Not enough  Lacking in  No real
terms, vocab, terms or terms, appropriate data or
Terms, Facts jargon defined jargon used vocab, terminology facts are
Quantity of data and used incorrectly or jargon  Not enough present
Quality of data  More than without  Data is facts or data
enough data to explanation sparse  Data is
make claims  Adequate  Data might from poor
amount of data not or