Digital Marketing Google Certification 2025 |
Real Exam Q&A Pack (Updated & Verified)
Domain 1: Foundations of Digital Marketing
1. What is the primary goal of a brand awareness campaign?
A) Drive immediate online sales
B) Generate a high volume of leads
C) Increase recognition and recall of a brand
D) Improve customer service response times
2. The marketing funnel stages (Awareness, Consideration, Conversion) are
designed to:
A) Categorize marketing team roles.
B) Map the customer journey from discovery to purchase.
C) Determine the budget for ad spend.
D) Track website server performance.
3. A company's "Unique Value Proposition" (UVP) is best described as:
A) The total budget allocated for marketing.
B) What makes a product/service different and desirable to a target
audience.
C) The list of a company's executive team.
D) The legal terms of service for a website.
4. Which metric is most directly tied to the effectiveness of a top-of-funnel
(Awareness) campaign?
A) Conversion Rate
B) Customer Lifetime Value (CLV)
C) Reach and Impressions
D) Shopping Cart Abandonment Rate
5. Omnichannel marketing focuses on:
A) Using only one marketing channel for consistency.
, B) Providing a seamless customer experience across all touchpoints.
C) Selling products exclusively online.
D) Reaching the oldest demographic of customers.
Domain 2: E-commerce Fundamentals
6. What is the primary purpose of an E-commerce platform?
A) To manage a company's payroll.
B) To facilitate the buying and selling of goods or services online.
C) To host corporate email servers.
D) To design a company's logo.
7. A product detail page (PDP) must always include:
A) Customer testimonials from other sites.
B) A video demonstration.
C) Clear product information, high-quality images, and a clear call-to-action
(CTA).
D) The company's mission statement.
8. The "Checkout Abandonment Rate" measures:
A) The number of products viewed per session.
B) How many users add a product to their cart but do not complete the
purchase.
C) The time it takes for a page to load.
D) The percentage of returning customers.
9. Which strategy is most effective for reducing cart abandonment?
A) Hiding shipping costs until the last step.
B) Offering a guest checkout option and multiple payment methods.
C) Requiring account creation before browsing.
D) Increasing the minimum order for free shipping.
10.Inventory management in E-commerce is crucial for:
A) Writing product descriptions.
B) Preventing stockouts and overselling.
, C) Designing social media ads.
D) Setting up Google Analytics.
Domain 3: Search Engine Optimization (SEO)
11.The main goal of SEO is to:
A) Increase a website's paid advertising reach.
B) Improve a website's visibility and ranking in organic search results.
C) Manage a company's social media profiles.
D) Create email marketing campaigns.
12.Which of these is an "on-page" SEO factor?
A) The number of inbound links from other websites.
B) The quality and use of keywords in title tags and content.
C) How often other websites mention your brand name.
D) The speed of your internet service provider.
13.What is the purpose of a "meta description" tag?
A) To tell search engines the website's color scheme.
B) To provide a summary of a page's content in search results.
C) To hide keywords from users but not from search engines.
D) To link your website to Google Search Console.
14."Page Experience" is a ranking factor that includes:
A) The number of fonts used on the page.
B) Core Web Vitals like loading, interactivity, and visual stability.
C) The subjective artistic design of the page.
D) The number of ads displayed.
15.Creating high-quality content that satisfies user intent helps with:
A) Only technical SEO.
B) Earning backlinks and improving authority, which aids SEO.
C) Increasing your pay-per-click (PPC) budget.
D) Blocking competitor websites.
Domain 4: Search Engine Marketing (SEM) & Google Ads
Real Exam Q&A Pack (Updated & Verified)
Domain 1: Foundations of Digital Marketing
1. What is the primary goal of a brand awareness campaign?
A) Drive immediate online sales
B) Generate a high volume of leads
C) Increase recognition and recall of a brand
D) Improve customer service response times
2. The marketing funnel stages (Awareness, Consideration, Conversion) are
designed to:
A) Categorize marketing team roles.
B) Map the customer journey from discovery to purchase.
C) Determine the budget for ad spend.
D) Track website server performance.
3. A company's "Unique Value Proposition" (UVP) is best described as:
A) The total budget allocated for marketing.
B) What makes a product/service different and desirable to a target
audience.
C) The list of a company's executive team.
D) The legal terms of service for a website.
4. Which metric is most directly tied to the effectiveness of a top-of-funnel
(Awareness) campaign?
A) Conversion Rate
B) Customer Lifetime Value (CLV)
C) Reach and Impressions
D) Shopping Cart Abandonment Rate
5. Omnichannel marketing focuses on:
A) Using only one marketing channel for consistency.
, B) Providing a seamless customer experience across all touchpoints.
C) Selling products exclusively online.
D) Reaching the oldest demographic of customers.
Domain 2: E-commerce Fundamentals
6. What is the primary purpose of an E-commerce platform?
A) To manage a company's payroll.
B) To facilitate the buying and selling of goods or services online.
C) To host corporate email servers.
D) To design a company's logo.
7. A product detail page (PDP) must always include:
A) Customer testimonials from other sites.
B) A video demonstration.
C) Clear product information, high-quality images, and a clear call-to-action
(CTA).
D) The company's mission statement.
8. The "Checkout Abandonment Rate" measures:
A) The number of products viewed per session.
B) How many users add a product to their cart but do not complete the
purchase.
C) The time it takes for a page to load.
D) The percentage of returning customers.
9. Which strategy is most effective for reducing cart abandonment?
A) Hiding shipping costs until the last step.
B) Offering a guest checkout option and multiple payment methods.
C) Requiring account creation before browsing.
D) Increasing the minimum order for free shipping.
10.Inventory management in E-commerce is crucial for:
A) Writing product descriptions.
B) Preventing stockouts and overselling.
, C) Designing social media ads.
D) Setting up Google Analytics.
Domain 3: Search Engine Optimization (SEO)
11.The main goal of SEO is to:
A) Increase a website's paid advertising reach.
B) Improve a website's visibility and ranking in organic search results.
C) Manage a company's social media profiles.
D) Create email marketing campaigns.
12.Which of these is an "on-page" SEO factor?
A) The number of inbound links from other websites.
B) The quality and use of keywords in title tags and content.
C) How often other websites mention your brand name.
D) The speed of your internet service provider.
13.What is the purpose of a "meta description" tag?
A) To tell search engines the website's color scheme.
B) To provide a summary of a page's content in search results.
C) To hide keywords from users but not from search engines.
D) To link your website to Google Search Console.
14."Page Experience" is a ranking factor that includes:
A) The number of fonts used on the page.
B) Core Web Vitals like loading, interactivity, and visual stability.
C) The subjective artistic design of the page.
D) The number of ads displayed.
15.Creating high-quality content that satisfies user intent helps with:
A) Only technical SEO.
B) Earning backlinks and improving authority, which aids SEO.
C) Increasing your pay-per-click (PPC) budget.
D) Blocking competitor websites.
Domain 4: Search Engine Marketing (SEM) & Google Ads
