Writing Exam 1
1. conditions that invite persuasion: recognition of problems
discrepancy between the real and ideal
2. what is the deliberative process: consider problem and evaluating alternative responses
arouse concern
focus on particular solution
take action
3. what are beliefs: previoulsy held ideas, reservations
4. what are strategies: line of argument that are frequently effective; beliefs seen as obstacle to overcome
5. what are multiple objectives in an instance of persuasive communication: want
to change, reinforce, or form anothers beliefs attitudes or behavior
6. influence of interpersonal objectives: aims to create a relationship between communicator and
audience, this may alter message choices
7. influence of identity objectives: the want of communicators to maintain self image; can constrain the
1/8
,message
8. components of fishbeins summative model: A0, bi, ei
9. A0: attitude toward object
10. bi: strength of a given salient belief; the extent to which one believes their belief is true
11. ei: evaluation of a given salient belief; extent to which one believes that the belief attributes are good
12. types of persuasive strategies utilizing Fishbein's summative model: - provide
direction in determining persuasive messaging if we know beliefs
- add new salient beliefs
-increase favorability of an exisiting belief
- increase the belief strength of an exisiting belief
13. two additional factors in predicting attitude change: - attitude towards the ad
- good general evidence
-add knowledge
14. defining characteristics of persuasion: -symbolic interaction
-requires intent to change or reinforce
-involves 2 or more persons
2/8
, -freedom of choice
3/8
1. conditions that invite persuasion: recognition of problems
discrepancy between the real and ideal
2. what is the deliberative process: consider problem and evaluating alternative responses
arouse concern
focus on particular solution
take action
3. what are beliefs: previoulsy held ideas, reservations
4. what are strategies: line of argument that are frequently effective; beliefs seen as obstacle to overcome
5. what are multiple objectives in an instance of persuasive communication: want
to change, reinforce, or form anothers beliefs attitudes or behavior
6. influence of interpersonal objectives: aims to create a relationship between communicator and
audience, this may alter message choices
7. influence of identity objectives: the want of communicators to maintain self image; can constrain the
1/8
,message
8. components of fishbeins summative model: A0, bi, ei
9. A0: attitude toward object
10. bi: strength of a given salient belief; the extent to which one believes their belief is true
11. ei: evaluation of a given salient belief; extent to which one believes that the belief attributes are good
12. types of persuasive strategies utilizing Fishbein's summative model: - provide
direction in determining persuasive messaging if we know beliefs
- add new salient beliefs
-increase favorability of an exisiting belief
- increase the belief strength of an exisiting belief
13. two additional factors in predicting attitude change: - attitude towards the ad
- good general evidence
-add knowledge
14. defining characteristics of persuasion: -symbolic interaction
-requires intent to change or reinforce
-involves 2 or more persons
2/8
, -freedom of choice
3/8
