Digital Marketing Institute (DMI) Pro Exam
Questions & Answers And Answers Verified 100%
Correct
What do you need to concentrate on when conducting a competitor content audit?
- ANSWER -new format adoption and their social following
What should be included in your monthly content report as part of your content
audit? - ANSWER -key metrics and most successful content
Which factor concerning the alignment of content marketing goals to business
objectives focuses on the language, appearance and message of the content? -
ANSWER -consistency
What factors do you need to consider when developing target personas? -
ANSWER -job details and device usage
You are developing a content calendar for the quarter. You have included the copy
and format that you are going to use, the theme, the date and the time the post is to
be published. What are you missing? - ANSWER -the creative and the platform
What do you need to consider when choosing a CMS for your business? -
ANSWER -how easy it is to use and the investment cost
Which key stakeholder can help humanize your brand through User Generated
Content? - ANSWER -online community
Which tool can you used to check spelling errors across the various platforms you
are posting content to? - ANSWER -grammarly
Which guidelines are important to follow when it comes to curating content? -
ANSWER -be sure to add your own insights and verify that the content is factually
correct
You have defined your personality and brand and identified your audience. What
is the next step involved in creating your brand business story? - ANSWER -map
story to personas
, What powerful content tool is demonstrated in the image shown? (netflix:
"because you watched...") - ANSWER -content personalization
When seeding content, your company website is an example of which type of
distribution channel? - ANSWER -owned
Uploading content to Facebook to be posted at a future date is an example of
which type of content scheduling? - ANSWER -native
You are looking to promote your content and have decided to team up with a
company who sell a similar to create a campaign together. What is the method of
content promotion known as? - ANSWER -affiliate marketing
Two of the three key components for assessing the ROI of your content marketing
efforts are investment in content and performance of content. What is the third
component? - ANSWER -long tail benefits
How do you assess the utility of your content? - ANSWER -downloads and saves
and customer feedback
Engagement rates have been declining so you have been asked to measure the
attention span of your audience. Which metrics enable you to do this? - ANSWER
-time on page and video drop off rates
social media marketing - ANSWER -a form of digital marketing that uses social
networking platforms to increase brand and product exposure and to cultivate
relationships with consumers
newsfeed - ANSWER -also referred to as the home or timeline, a center of
content discovery on each social platform. its where you see posts from friends,
brands you are connected with, and advertisements from organizations that want to
connect to you
engagement - ANSWER -any interaction that users take on a social post and
includes likes/reactions, comments, retweets/regrams, shares, and so on.
username/handle - ANSWER -people and brands use usernames and handles to
identify themselves on twitter, instagram and snapchat, and they are usually
preceded by the @ symbol
, blocking - ANSWER -allows users to remove followers, and prevents them from
re-following, mentioning, direct messaging or otherwise contacting you on the
platform
mention - ANSWER -a post or comment that contains another user's username
anywhere in the body of the message
follower/fan - ANSWER -another user who has subscribed to receive and view
your posts in their feed
story - ANSWER -a feature that allows users to share ephemeral moments of their
day, which appear together in a slideshow format, creating a visual story
facebook business manager - ANSWER -a platform that lets businesses securely
share and control access to their ad accounts, pages, and other assets on Facebook
facebook 360 - ANSWER -a panoramic, immersive, interactive content form that
gives viewers a 360 degree field of vision using their mouse, keyboard, fingers, or
device
event - ANSWER -a calendar based resource that can be used to notify users of an
upcoming event or occasion, it can reach a large number of people in a short
amount of time
milestone - ANSWER -a type of page post that lets you highlight key moments on
your pages timeline
social community - ANSWER -social units that create a feeling of fellowship with
others as a result of sharing common interests, goals, and attitudes
why are communities important? - ANSWER -promote engagement, brings users
closer, increase brand visibility, attract more potential customers, create a
welcoming, engaged environment, foster brand affinity, incubators of inspiration,
foster trust, attract more followers
What are the benefits of social media marketing? - ANSWER -offers flexibility in
terms of creative content and it can yield a higher ROI that other marketing
channels
Questions & Answers And Answers Verified 100%
Correct
What do you need to concentrate on when conducting a competitor content audit?
- ANSWER -new format adoption and their social following
What should be included in your monthly content report as part of your content
audit? - ANSWER -key metrics and most successful content
Which factor concerning the alignment of content marketing goals to business
objectives focuses on the language, appearance and message of the content? -
ANSWER -consistency
What factors do you need to consider when developing target personas? -
ANSWER -job details and device usage
You are developing a content calendar for the quarter. You have included the copy
and format that you are going to use, the theme, the date and the time the post is to
be published. What are you missing? - ANSWER -the creative and the platform
What do you need to consider when choosing a CMS for your business? -
ANSWER -how easy it is to use and the investment cost
Which key stakeholder can help humanize your brand through User Generated
Content? - ANSWER -online community
Which tool can you used to check spelling errors across the various platforms you
are posting content to? - ANSWER -grammarly
Which guidelines are important to follow when it comes to curating content? -
ANSWER -be sure to add your own insights and verify that the content is factually
correct
You have defined your personality and brand and identified your audience. What
is the next step involved in creating your brand business story? - ANSWER -map
story to personas
, What powerful content tool is demonstrated in the image shown? (netflix:
"because you watched...") - ANSWER -content personalization
When seeding content, your company website is an example of which type of
distribution channel? - ANSWER -owned
Uploading content to Facebook to be posted at a future date is an example of
which type of content scheduling? - ANSWER -native
You are looking to promote your content and have decided to team up with a
company who sell a similar to create a campaign together. What is the method of
content promotion known as? - ANSWER -affiliate marketing
Two of the three key components for assessing the ROI of your content marketing
efforts are investment in content and performance of content. What is the third
component? - ANSWER -long tail benefits
How do you assess the utility of your content? - ANSWER -downloads and saves
and customer feedback
Engagement rates have been declining so you have been asked to measure the
attention span of your audience. Which metrics enable you to do this? - ANSWER
-time on page and video drop off rates
social media marketing - ANSWER -a form of digital marketing that uses social
networking platforms to increase brand and product exposure and to cultivate
relationships with consumers
newsfeed - ANSWER -also referred to as the home or timeline, a center of
content discovery on each social platform. its where you see posts from friends,
brands you are connected with, and advertisements from organizations that want to
connect to you
engagement - ANSWER -any interaction that users take on a social post and
includes likes/reactions, comments, retweets/regrams, shares, and so on.
username/handle - ANSWER -people and brands use usernames and handles to
identify themselves on twitter, instagram and snapchat, and they are usually
preceded by the @ symbol
, blocking - ANSWER -allows users to remove followers, and prevents them from
re-following, mentioning, direct messaging or otherwise contacting you on the
platform
mention - ANSWER -a post or comment that contains another user's username
anywhere in the body of the message
follower/fan - ANSWER -another user who has subscribed to receive and view
your posts in their feed
story - ANSWER -a feature that allows users to share ephemeral moments of their
day, which appear together in a slideshow format, creating a visual story
facebook business manager - ANSWER -a platform that lets businesses securely
share and control access to their ad accounts, pages, and other assets on Facebook
facebook 360 - ANSWER -a panoramic, immersive, interactive content form that
gives viewers a 360 degree field of vision using their mouse, keyboard, fingers, or
device
event - ANSWER -a calendar based resource that can be used to notify users of an
upcoming event or occasion, it can reach a large number of people in a short
amount of time
milestone - ANSWER -a type of page post that lets you highlight key moments on
your pages timeline
social community - ANSWER -social units that create a feeling of fellowship with
others as a result of sharing common interests, goals, and attitudes
why are communities important? - ANSWER -promote engagement, brings users
closer, increase brand visibility, attract more potential customers, create a
welcoming, engaged environment, foster brand affinity, incubators of inspiration,
foster trust, attract more followers
What are the benefits of social media marketing? - ANSWER -offers flexibility in
terms of creative content and it can yield a higher ROI that other marketing
channels
