Braze Exam deck #2
out of the box data - CORRECT ANSWER-Out-of-the-box data also enable you to
engage anonymous users to drive purchases, account creation, and other high-value
actions.
auto collected by SDK
device data
geolocation data
message interaction data
identified and anonymous users
Standard attribute - CORRECT ANSWER-First name, last name, phone number, email
subscription status, push subscription. Common customer data that most braze
customers collect. you are not require to log, fixed naming convention
custom data - CORRECT ANSWER-custom attributes, custom events, purchase events
(product information)
out of the box data examples - CORRECT ANSWER-first used app, last used app, total
session count, days, push enabled, location enabled, last received email
High Value actions - CORRECT ANSWER-Users begin the registration process and fill
out their personal information; users book a ride
user actions that lead to downstream conversions, users who perform high-value
actions tend to generate more downstream value than those who do not.
Loyal - CORRECT ANSWER-Consistently active, engagement superstars, premium
members
active - CORRECT ANSWER-recently active at a min
lasping - CORRECT ANSWER-recent drop in activity
inactive - CORRECT ANSWER-inactive longer than the lasping time
user personas - CORRECT ANSWER-are archetypical users whose goals and
characteristics represent the needs of a larger group of users, for example, all of the
users within a particular user lifecycle stage
push notification - CORRECT ANSWER-simple content, high urgency
email - CORRECT ANSWER-high urgency, complex content
out of the box data - CORRECT ANSWER-Out-of-the-box data also enable you to
engage anonymous users to drive purchases, account creation, and other high-value
actions.
auto collected by SDK
device data
geolocation data
message interaction data
identified and anonymous users
Standard attribute - CORRECT ANSWER-First name, last name, phone number, email
subscription status, push subscription. Common customer data that most braze
customers collect. you are not require to log, fixed naming convention
custom data - CORRECT ANSWER-custom attributes, custom events, purchase events
(product information)
out of the box data examples - CORRECT ANSWER-first used app, last used app, total
session count, days, push enabled, location enabled, last received email
High Value actions - CORRECT ANSWER-Users begin the registration process and fill
out their personal information; users book a ride
user actions that lead to downstream conversions, users who perform high-value
actions tend to generate more downstream value than those who do not.
Loyal - CORRECT ANSWER-Consistently active, engagement superstars, premium
members
active - CORRECT ANSWER-recently active at a min
lasping - CORRECT ANSWER-recent drop in activity
inactive - CORRECT ANSWER-inactive longer than the lasping time
user personas - CORRECT ANSWER-are archetypical users whose goals and
characteristics represent the needs of a larger group of users, for example, all of the
users within a particular user lifecycle stage
push notification - CORRECT ANSWER-simple content, high urgency
email - CORRECT ANSWER-high urgency, complex content
