IMC 391 Quizzes Exam Questions AND Correct Answers
_________ are trusted individuals who can impact the
opinions of their established social media audiences.
a. Influencers b. Reporters c. Columnists d. Talking heads -
✔✔Influencers
__________ include newspapers, TV and radio news, and
external websites, as well as blogs and social media that are
not produced internally
. Uncontrolled media b. Controlled media c. Static media d.
Mainstream media - ✔✔A. Uncontrolled media
__________ is an area of public relations that focuses on
proactive monitoring and management to prevent crises from
happening.
a. Issues management b. Contention management c.
Deprecation management d. Vilification management -
✔✔Issues management
__________ refers to those easy-to-consume pieces of mobile
content that capture audiences despite their decreasing
attention spans.
,a. Snackable content b. Mini content c. Empty content d. Tasty
content - ✔✔Snackable content
_______________ is when most of the meaning of a message
is explicitly stated in the message and words and requires
little understanding of context.
a. Culture communication b. Low-language communication c.
High-content communication d. Low-context communication -
✔✔Low context communication
A small non-profit organization does not have the resources to
create a lot of video content for its social media feed. Instead,
it offers donors the opportunity to create short videos
explaining why they donate, and then the non-profit will use
these videos on their social media channels instead. This is an
example of _____________.
a. Donor-designed diaries b. User-generated content c. Short
stories d. Looping videos - ✔✔User-geenrated content
A social media director for a fast food restaurant
Instagrammed a video of a celebrity eating and having fun at
one of its locations. The video was so fun, it was liked by more
than 50,000 people and commented on more than 1,000
times. This is an example of ____ media.
, a. Earned b. Shared c. Owned d. Paid - ✔✔B. Shared
Abbie designs a paid media message for AT&T that will appear
on the giant video display. No specific product or service will
be mentioned, only a series of vignettes promoting the
company as a whole. Her approach is known as __________.
Product advertising b. Corporate advertising c. Brochureware
d. Publicity - ✔✔B. Corporate advertising
According to anthropologist Edward Hall in his classic book
Beyond Culture, ___________ is when most of the meaning of
a message is based on context or something internal to the
communicators rather than being directly stated in the
message.
a. Medium-context communication b. Low-context
communication c. High-context communication d. Micro-
context communication - ✔✔High context communication
According to London Business School Professor Christopher
Earley and the University of Colorado Professor Elaine
Mosakowski, _____________ is someone's ability to interpret
the cultural nuances of others' communications, even as an
outsider. This includes identifying features of a group of
_________ are trusted individuals who can impact the
opinions of their established social media audiences.
a. Influencers b. Reporters c. Columnists d. Talking heads -
✔✔Influencers
__________ include newspapers, TV and radio news, and
external websites, as well as blogs and social media that are
not produced internally
. Uncontrolled media b. Controlled media c. Static media d.
Mainstream media - ✔✔A. Uncontrolled media
__________ is an area of public relations that focuses on
proactive monitoring and management to prevent crises from
happening.
a. Issues management b. Contention management c.
Deprecation management d. Vilification management -
✔✔Issues management
__________ refers to those easy-to-consume pieces of mobile
content that capture audiences despite their decreasing
attention spans.
,a. Snackable content b. Mini content c. Empty content d. Tasty
content - ✔✔Snackable content
_______________ is when most of the meaning of a message
is explicitly stated in the message and words and requires
little understanding of context.
a. Culture communication b. Low-language communication c.
High-content communication d. Low-context communication -
✔✔Low context communication
A small non-profit organization does not have the resources to
create a lot of video content for its social media feed. Instead,
it offers donors the opportunity to create short videos
explaining why they donate, and then the non-profit will use
these videos on their social media channels instead. This is an
example of _____________.
a. Donor-designed diaries b. User-generated content c. Short
stories d. Looping videos - ✔✔User-geenrated content
A social media director for a fast food restaurant
Instagrammed a video of a celebrity eating and having fun at
one of its locations. The video was so fun, it was liked by more
than 50,000 people and commented on more than 1,000
times. This is an example of ____ media.
, a. Earned b. Shared c. Owned d. Paid - ✔✔B. Shared
Abbie designs a paid media message for AT&T that will appear
on the giant video display. No specific product or service will
be mentioned, only a series of vignettes promoting the
company as a whole. Her approach is known as __________.
Product advertising b. Corporate advertising c. Brochureware
d. Publicity - ✔✔B. Corporate advertising
According to anthropologist Edward Hall in his classic book
Beyond Culture, ___________ is when most of the meaning of
a message is based on context or something internal to the
communicators rather than being directly stated in the
message.
a. Medium-context communication b. Low-context
communication c. High-context communication d. Micro-
context communication - ✔✔High context communication
According to London Business School Professor Christopher
Earley and the University of Colorado Professor Elaine
Mosakowski, _____________ is someone's ability to interpret
the cultural nuances of others' communications, even as an
outsider. This includes identifying features of a group of
