IMC 391 Public Relations Midterm Exam Questions AND
Correct Answers
____ refers to application of journalistic skills to procuce news
content for organization for organization to communicate
directly with its publics no third party - ✔✔brand journalism
____ refers to development and sharing of media content to
appeal to consumers as part of indirect marketing stategy in
which consumers are drawn primarily to media conent instead
of directly to the product being marketed - ✔✔content
marketing
_____ emerges when various media organizations and
functions are merged under single ownership ex: burson, WPP
- ✔✔Economic Convergence
______ are desired outcomes that directly help an
organization pursue its mission or vision - ✔✔Goals
_______ emphasized journalistic integrity for public relations
practice, while _____ valued advocacy or persuasion in
approach to public relations - ✔✔Ive Lee, Edward Bernays
, ________ in PR refers to the forethought about goals and
objectives and strategies and tactics for achieving them. -
✔✔Planning
________ is a PR relational maintenance strategy that involves
an emphasis on common affiliations between the organization
and its publics that might take the form of shared Twitter [X]
followers, LinkedIn connections, or mutual likes on Facebook.
- ✔✔Social networking
________ is when public relations practitioners encourage the
news media to cover stories involving their organizations. -
✔✔Pitching
________ refers to a concise written summary of the situation
that explains the main reason for a public relations program
or campaign - ✔✔Problem/opportunity statement
_________ is a PR relational maintenance strategy that
includes disclosures about the nature of the organization and
information of value to its publics. - ✔✔Openness
Correct Answers
____ refers to application of journalistic skills to procuce news
content for organization for organization to communicate
directly with its publics no third party - ✔✔brand journalism
____ refers to development and sharing of media content to
appeal to consumers as part of indirect marketing stategy in
which consumers are drawn primarily to media conent instead
of directly to the product being marketed - ✔✔content
marketing
_____ emerges when various media organizations and
functions are merged under single ownership ex: burson, WPP
- ✔✔Economic Convergence
______ are desired outcomes that directly help an
organization pursue its mission or vision - ✔✔Goals
_______ emphasized journalistic integrity for public relations
practice, while _____ valued advocacy or persuasion in
approach to public relations - ✔✔Ive Lee, Edward Bernays
, ________ in PR refers to the forethought about goals and
objectives and strategies and tactics for achieving them. -
✔✔Planning
________ is a PR relational maintenance strategy that involves
an emphasis on common affiliations between the organization
and its publics that might take the form of shared Twitter [X]
followers, LinkedIn connections, or mutual likes on Facebook.
- ✔✔Social networking
________ is when public relations practitioners encourage the
news media to cover stories involving their organizations. -
✔✔Pitching
________ refers to a concise written summary of the situation
that explains the main reason for a public relations program
or campaign - ✔✔Problem/opportunity statement
_________ is a PR relational maintenance strategy that
includes disclosures about the nature of the organization and
information of value to its publics. - ✔✔Openness
