BA 170 –EXAM QUESTIONS AND ANSWERS LATEST UPDATE 2025-2026
Common misconceptions about marketing - Answers - about making money
- simply advertising
- fools people into believing things/is a scam
goal of marketing - Answers to ensure exchanges occur in society
is advertising same with marketing - Answers no. advertising is a discipline of marketing
core of marketing strategy - Answers create and propose value for the benefit of people
bad, unethical advertising - Answers frontrow
what does marketing ensure - Answers people get what they want and need
core purpose of marketing - Answers improve lives through value delivery
economic definition of marketing - Answers set of human activities directed at facilitating and
consummating exchanges
*physical exchange
-kotler&keller
organizational definition of marketing - Answers process by which organizations create value
for customers and build strong relationships to capture value from customers in return
- kotler & armstrong
psycho-socio definition - Answers applied science facilitating the exchange of brands of
products, services and ideas between people
what is exchanged in a marketing relationship - Answers products/goods
services
ideas/experiences
products/goods - Answers tangible, material goods and items that can be consumed, acquired
and used
, can depreciate or disposed of
services - Answers intangible, human expertise that does not result in ownership, but provide
benefit and satisfaction
ideas/experiences - Answers similarly intangible aspects---but exist more in the recipient's mind
(symbolic vs actual)
what is a market - Answers universe of consumers and sets of competing products, services
and ideas that are (or can potentially be) in constant exchange with each other
consumers - Answers any individual or organization engaged in the decision and action of
purchasing and using the final product, service or idea
someone currently buying, has purchased, or planning to
category - Answers competing organizations that initiate exchange and delivering products,
services, or ideas with same or similar value
brrand - Answers identity built around a set of products, services and ideas to differentiate it
from another set thereof.
brand managers - Answers in the business of developing distinct, relevant and memorable
identities for their products, services, and ideas
3 important things for brands - Answers - have something they want/need
- deliver the products
- build relationship to consumers
brand portfolios - Answers brand architecture intends to specify roles and relationships of
brands and sub-brands
masterbrand - Answers parent, umbrella, or range brand
established brand with strong brand equity in a general product category
can have different product lines
sub-brand - Answers augmented or associated brand that modifies specific associations of the
masterbrand to expand into new categories
Common misconceptions about marketing - Answers - about making money
- simply advertising
- fools people into believing things/is a scam
goal of marketing - Answers to ensure exchanges occur in society
is advertising same with marketing - Answers no. advertising is a discipline of marketing
core of marketing strategy - Answers create and propose value for the benefit of people
bad, unethical advertising - Answers frontrow
what does marketing ensure - Answers people get what they want and need
core purpose of marketing - Answers improve lives through value delivery
economic definition of marketing - Answers set of human activities directed at facilitating and
consummating exchanges
*physical exchange
-kotler&keller
organizational definition of marketing - Answers process by which organizations create value
for customers and build strong relationships to capture value from customers in return
- kotler & armstrong
psycho-socio definition - Answers applied science facilitating the exchange of brands of
products, services and ideas between people
what is exchanged in a marketing relationship - Answers products/goods
services
ideas/experiences
products/goods - Answers tangible, material goods and items that can be consumed, acquired
and used
, can depreciate or disposed of
services - Answers intangible, human expertise that does not result in ownership, but provide
benefit and satisfaction
ideas/experiences - Answers similarly intangible aspects---but exist more in the recipient's mind
(symbolic vs actual)
what is a market - Answers universe of consumers and sets of competing products, services
and ideas that are (or can potentially be) in constant exchange with each other
consumers - Answers any individual or organization engaged in the decision and action of
purchasing and using the final product, service or idea
someone currently buying, has purchased, or planning to
category - Answers competing organizations that initiate exchange and delivering products,
services, or ideas with same or similar value
brrand - Answers identity built around a set of products, services and ideas to differentiate it
from another set thereof.
brand managers - Answers in the business of developing distinct, relevant and memorable
identities for their products, services, and ideas
3 important things for brands - Answers - have something they want/need
- deliver the products
- build relationship to consumers
brand portfolios - Answers brand architecture intends to specify roles and relationships of
brands and sub-brands
masterbrand - Answers parent, umbrella, or range brand
established brand with strong brand equity in a general product category
can have different product lines
sub-brand - Answers augmented or associated brand that modifies specific associations of the
masterbrand to expand into new categories
