BUSML 4202 Exam 1 2025/2026 Exam
Questions and Answers | A+ Score
Assured
Marketing Research - 🧠 ANSWER ✔✔-process of designing studies and
gathering, analyzing, and reporting info that reduces uncertainty and leads
to better managerial decision-making
-used to determine customer needs, evaluate benefit of product
changes/line extensions, measure satisfaction, and assess demands
Purpose of marketing research - 🧠 ANSWER ✔✔-aims to get marketing mix
right
,-help avoid failures by identifying opportunities and problems, monitoring
performance, and linking marketing input with outputs of interest, such as
awareness
Descriptive role - 🧠 ANSWER ✔✔-role of marketing research that gathers
statements of fact (demographics, customer satisfaction)
Diagnostic/Explanatory role - 🧠 ANSWER ✔✔-role of marketing research
that explains effects of current marketing mix and identifies possible new
courses of action (explain trends of satisfaction)
Predictive role - 🧠 ANSWER ✔✔-role of marketing research that predicts
results of planned marketing decision
Independent variables - 🧠 ANSWER ✔✔-controllable variable
-includes marketing mix: pricing, promotion, product, and place
Dependent variables - 🧠 ANSWER ✔✔-behavior response variable
-includes awareness, knowledge, liking, preference, intent to buy, purchase
-managers will not know this
,How to evaluate if marketing research should be undertaken - 🧠 ANSWER
✔✔-consider certain conditions in which marketing manager will ask you to
do research
-have to ask specific questions!
ex: What's the timeline? Is there secondary data? Is there a budget to
perform this research?
Respondents' rights - 🧠 ANSWER ✔✔-right to choose
-right to safety
-right to be informed
-right to privacy
Marketing Research Process Steps - 🧠 ANSWER ✔✔1. Identify the
problem
2. Determine research design
3. Design data collection method
4. Sampling and data collection
5. Analyze and interpret data
6. Prepare and report findings
COPYRIGHT©PROFFKERRYMARTIN 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE.
PRIVACY STATEMENT. ALL RIGHTS RESERVED
, Identify the problem - 🧠 ANSWER ✔✔-step in the marketing research
process that involves:
1. Recognizing the MDP
2. Stating symptoms of the problem
3. Analyzing the situation
4. Translating MDP into MRP
5. Stating research objectives
Research design - 🧠 ANSWER ✔✔-step in the marketing research process
that involves designing research that is either:
1. Exploratory
2. Descriptive
3. Causal
Exploratory research - 🧠 ANSWER ✔✔-research that asks, "What
consumer needs drive purchase?"
-used to clarify the exact nature of the problem to be solved
-advantages: research that can always be undertaken, helps guide future
research
Questions and Answers | A+ Score
Assured
Marketing Research - 🧠 ANSWER ✔✔-process of designing studies and
gathering, analyzing, and reporting info that reduces uncertainty and leads
to better managerial decision-making
-used to determine customer needs, evaluate benefit of product
changes/line extensions, measure satisfaction, and assess demands
Purpose of marketing research - 🧠 ANSWER ✔✔-aims to get marketing mix
right
,-help avoid failures by identifying opportunities and problems, monitoring
performance, and linking marketing input with outputs of interest, such as
awareness
Descriptive role - 🧠 ANSWER ✔✔-role of marketing research that gathers
statements of fact (demographics, customer satisfaction)
Diagnostic/Explanatory role - 🧠 ANSWER ✔✔-role of marketing research
that explains effects of current marketing mix and identifies possible new
courses of action (explain trends of satisfaction)
Predictive role - 🧠 ANSWER ✔✔-role of marketing research that predicts
results of planned marketing decision
Independent variables - 🧠 ANSWER ✔✔-controllable variable
-includes marketing mix: pricing, promotion, product, and place
Dependent variables - 🧠 ANSWER ✔✔-behavior response variable
-includes awareness, knowledge, liking, preference, intent to buy, purchase
-managers will not know this
,How to evaluate if marketing research should be undertaken - 🧠 ANSWER
✔✔-consider certain conditions in which marketing manager will ask you to
do research
-have to ask specific questions!
ex: What's the timeline? Is there secondary data? Is there a budget to
perform this research?
Respondents' rights - 🧠 ANSWER ✔✔-right to choose
-right to safety
-right to be informed
-right to privacy
Marketing Research Process Steps - 🧠 ANSWER ✔✔1. Identify the
problem
2. Determine research design
3. Design data collection method
4. Sampling and data collection
5. Analyze and interpret data
6. Prepare and report findings
COPYRIGHT©PROFFKERRYMARTIN 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE.
PRIVACY STATEMENT. ALL RIGHTS RESERVED
, Identify the problem - 🧠 ANSWER ✔✔-step in the marketing research
process that involves:
1. Recognizing the MDP
2. Stating symptoms of the problem
3. Analyzing the situation
4. Translating MDP into MRP
5. Stating research objectives
Research design - 🧠 ANSWER ✔✔-step in the marketing research process
that involves designing research that is either:
1. Exploratory
2. Descriptive
3. Causal
Exploratory research - 🧠 ANSWER ✔✔-research that asks, "What
consumer needs drive purchase?"
-used to clarify the exact nature of the problem to be solved
-advantages: research that can always be undertaken, helps guide future
research
