Business Management exam
questions and answers graded A+
Which statement is not true about "the brand"?
A. a brand is built on the premises of differentiation
B. the word "brand," comes from the old norse "brand" meaning to burn
C. A brand name and logo given to a product
D. The industrial revolution was instrumental in the development of brands
E. All of the above are true - ANS✅✅C. A brand name and logo given to a product
Which statement is true?
A. The brand is the product or service we pay for
B. Brand Values are rational benefits
C. Brands are dynamic entities with their own life cycles
D. None of the above are true
E. All above are true - ANS✅✅C. Brands are dynamic entities with their own life cycles
______ refers to what the brand "says" to the consumer.
A. Brand Value
B. Brand identity
C. Brand Image
D. Brand Voice
E. Brand Story - ANS✅✅B. Brand identity
_______ refers to what the brand "means" to the consumer.
A. Brand Value
B. Brand Identity
C. Brand Image
D. Brand Voice
E. Brand Story - ANS✅✅C. Brand Image
,The two elements of a brand identity are ___ and ___
A. Personality and symbols
B. Personality and Values
C. Value and Symbols
D. Image and Symbols
E. Positioning and Image - ANS✅✅A. Personality and symbols
_______ refers to how the consumer "actually" sees the brand.
A. Positioning
B. Image
C. Identity
D. Attributes
E. Personality - ANS✅✅B. Image
Who is responsible for writing the brand story?
A. Company
B. Consumer
C. Culture
D. None of the above
E. All of the above - ANS✅✅E. All of the above
"LVMH" would be better described as _____.
A. An independent brand
B. A private brand
C. A national brand
D. A corporate brand
E. A premium brand - ANS✅✅D. A corporate brand
National brands are ____
A. Owned by national conglomerates
, B. Owned and distributed through an exclusive chain of stores nationwide
C. Private brands
D. Owned by manufacturer and distributed through national store chains
E. Both a and d - ANS✅✅D. Owned by manufacturer and distributed through national store chains
_________ brand revolutionized soft handbags silhouette in luxury segment.
A. Chanel
B. Michael Kors
C. Gucci
D. LV
E. Bottega Veneta - ANS✅✅E. Bottega Veneta
______ is a statement that mainly targets an internal organizational audience and is meant to
answer the question "Why are we in business?"
A. Vision Statement
B. Mission Statement
C. Positioning Statement
D. Management Statement
E. Organizational Statement - ANS✅✅B. Mission Statement
Which statement is False about branding?
A. Branding is solely a marketing function
B. Branding is a multi-functional process
C. Branding highlights the brand's proposed value
D. Branding is a long term strategy
E. All of the above - ANS✅✅A. Branding is solely a marketing function
"Internal marketing" refers to ________.
A. Marketing the brand in stores and other distribution outlets
B. Domestic Marketing
C. Marketing the brand's concept inside the organization
questions and answers graded A+
Which statement is not true about "the brand"?
A. a brand is built on the premises of differentiation
B. the word "brand," comes from the old norse "brand" meaning to burn
C. A brand name and logo given to a product
D. The industrial revolution was instrumental in the development of brands
E. All of the above are true - ANS✅✅C. A brand name and logo given to a product
Which statement is true?
A. The brand is the product or service we pay for
B. Brand Values are rational benefits
C. Brands are dynamic entities with their own life cycles
D. None of the above are true
E. All above are true - ANS✅✅C. Brands are dynamic entities with their own life cycles
______ refers to what the brand "says" to the consumer.
A. Brand Value
B. Brand identity
C. Brand Image
D. Brand Voice
E. Brand Story - ANS✅✅B. Brand identity
_______ refers to what the brand "means" to the consumer.
A. Brand Value
B. Brand Identity
C. Brand Image
D. Brand Voice
E. Brand Story - ANS✅✅C. Brand Image
,The two elements of a brand identity are ___ and ___
A. Personality and symbols
B. Personality and Values
C. Value and Symbols
D. Image and Symbols
E. Positioning and Image - ANS✅✅A. Personality and symbols
_______ refers to how the consumer "actually" sees the brand.
A. Positioning
B. Image
C. Identity
D. Attributes
E. Personality - ANS✅✅B. Image
Who is responsible for writing the brand story?
A. Company
B. Consumer
C. Culture
D. None of the above
E. All of the above - ANS✅✅E. All of the above
"LVMH" would be better described as _____.
A. An independent brand
B. A private brand
C. A national brand
D. A corporate brand
E. A premium brand - ANS✅✅D. A corporate brand
National brands are ____
A. Owned by national conglomerates
, B. Owned and distributed through an exclusive chain of stores nationwide
C. Private brands
D. Owned by manufacturer and distributed through national store chains
E. Both a and d - ANS✅✅D. Owned by manufacturer and distributed through national store chains
_________ brand revolutionized soft handbags silhouette in luxury segment.
A. Chanel
B. Michael Kors
C. Gucci
D. LV
E. Bottega Veneta - ANS✅✅E. Bottega Veneta
______ is a statement that mainly targets an internal organizational audience and is meant to
answer the question "Why are we in business?"
A. Vision Statement
B. Mission Statement
C. Positioning Statement
D. Management Statement
E. Organizational Statement - ANS✅✅B. Mission Statement
Which statement is False about branding?
A. Branding is solely a marketing function
B. Branding is a multi-functional process
C. Branding highlights the brand's proposed value
D. Branding is a long term strategy
E. All of the above - ANS✅✅A. Branding is solely a marketing function
"Internal marketing" refers to ________.
A. Marketing the brand in stores and other distribution outlets
B. Domestic Marketing
C. Marketing the brand's concept inside the organization
