WGU D174 Module 7 Exam Questions with Verified Solutions Graded A+
Product - Answers Commonly used to denote anything that delivers value to satisfy a need or
want, and includes physical merchandise, services, events, people, places, organizations,
information, even ideas.
Essential benefit - Answers The fundamental need met by a product.
Core product - Answers The physical, tangible elements that make up a product's essential
benefit.
Enhanced product - Answers Additional features, designs, or innovations that extend beyond the
core product to exceed customer expectations.
Tangibility - Answers The physical aspects of a product.
Durability - Answers The length of product usage.
Consumer goods - Answers Products purchased by individuals for personal use.
Convenience goods - Answers Frequently purchased, relatively low-cost products that
customers have little interest in seeking new information about or considering other product
options.
Shopping goods - Answers Products that require consumers to do research and compare
across product dimensions like color, size, features, and price.
Speciality goods - Answers Unique products in which consumers' purchase decision is based on
defining characteristic.
Unsought goods - Answers Products that customers do not seek out and often would rather not
purchase at all.
Business goods - Answers Products purchased for use in a business.
Materials - Answers Natural or agricultural products that become part of the final product.
Parts - Answers Equipment that is either fully assembled or in smaller pieces that will be
assembled in larger components and then used in the production process.
MRO - Answers The everyday items that a company needs to keep running.
Capital goods - Answers Major purchases in support of significant business functions.
Point of differentiation - Answers A feature or characteristic that makes a product stand out
from its competitors.
Form - Answers The physical elements of a product, such as size, shape, and color.
Product - Answers Commonly used to denote anything that delivers value to satisfy a need or
want, and includes physical merchandise, services, events, people, places, organizations,
information, even ideas.
Essential benefit - Answers The fundamental need met by a product.
Core product - Answers The physical, tangible elements that make up a product's essential
benefit.
Enhanced product - Answers Additional features, designs, or innovations that extend beyond the
core product to exceed customer expectations.
Tangibility - Answers The physical aspects of a product.
Durability - Answers The length of product usage.
Consumer goods - Answers Products purchased by individuals for personal use.
Convenience goods - Answers Frequently purchased, relatively low-cost products that
customers have little interest in seeking new information about or considering other product
options.
Shopping goods - Answers Products that require consumers to do research and compare
across product dimensions like color, size, features, and price.
Speciality goods - Answers Unique products in which consumers' purchase decision is based on
defining characteristic.
Unsought goods - Answers Products that customers do not seek out and often would rather not
purchase at all.
Business goods - Answers Products purchased for use in a business.
Materials - Answers Natural or agricultural products that become part of the final product.
Parts - Answers Equipment that is either fully assembled or in smaller pieces that will be
assembled in larger components and then used in the production process.
MRO - Answers The everyday items that a company needs to keep running.
Capital goods - Answers Major purchases in support of significant business functions.
Point of differentiation - Answers A feature or characteristic that makes a product stand out
from its competitors.
Form - Answers The physical elements of a product, such as size, shape, and color.
