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MGT 6311 DIGITAL MARKETING EXAM 2025 MIDTERM
EXAM 300 QUESTIONS WITH DETAILED VERIFIED
ANSWERS AND RATIONALES /BRAND NEW!! / (100%
CORRECT) /A+ GRADE ASSURED
Marketing .....ANSWER.....Creation and satisfaction of demand
for a product or service.
Digital Marketing .....ANSWER.....Utilizing the internet and other
digital channels to drive demand for products and services
Strategy .....ANSWER.....Set of ideas that outline how a product
or brand will meet its objectives
Tactic .....ANSWER.....A specific action or method that contributes
to achieving a goal.
Components of GOST strategy .....ANSWER.....Goals
Objectives
Strategies
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Tactics
What are the Five Cs? .....ANSWER.....Customers
Company
Collaborators
Competitors
Context
Customers (5 Cs) .....ANSWER.....Potential buyers with wants and
needs that the company aims to fulfill with its offerings
Business vs. non-business buyers
Company (5 Cs) .....ANSWER.....The org or business unit providing
certain goods or services
Look internally at messaging, positioning, etc.
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SWOT .....ANSWER.....Strength, Weakness, Opportunities,
Threats
Competitors (5 Cs) .....ANSWER.....Orgs that offer products or
services that aim to fulfill the same wants/needs of the same
customers as the company's offering
Collaborators (5 Cs) .....ANSWER.....External business entities that
work with the company to create value for customers
Context (5 Cs) .....ANSWER.....The environment in which the
company operates and its associated elements
What does PESTEL stand for? .....ANSWER.....Political
Economic
Sociocultural
Technological
Ecological
Legal
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What are the steps of a customer marketing model?
.....ANSWER.....Awareness
Interest & Engagement
Acquisition
Customer Segmentation
Customer Retention
Support & Advocacy
Awareness .....ANSWER.....Creating an identification moment in
the customer's mind
Interest & Engagement .....ANSWER.....Informing the customer of
your offerings and encouraging them to learn more
"Now that I know you exist, why should I care?"
Acquisition .....ANSWER.....Converting a prospect into a customer
MGT 6311 DIGITAL MARKETING EXAM 2025 MIDTERM
EXAM 300 QUESTIONS WITH DETAILED VERIFIED
ANSWERS AND RATIONALES /BRAND NEW!! / (100%
CORRECT) /A+ GRADE ASSURED
Marketing .....ANSWER.....Creation and satisfaction of demand
for a product or service.
Digital Marketing .....ANSWER.....Utilizing the internet and other
digital channels to drive demand for products and services
Strategy .....ANSWER.....Set of ideas that outline how a product
or brand will meet its objectives
Tactic .....ANSWER.....A specific action or method that contributes
to achieving a goal.
Components of GOST strategy .....ANSWER.....Goals
Objectives
Strategies
,Page 2 of 65
Tactics
What are the Five Cs? .....ANSWER.....Customers
Company
Collaborators
Competitors
Context
Customers (5 Cs) .....ANSWER.....Potential buyers with wants and
needs that the company aims to fulfill with its offerings
Business vs. non-business buyers
Company (5 Cs) .....ANSWER.....The org or business unit providing
certain goods or services
Look internally at messaging, positioning, etc.
,Page 3 of 65
SWOT .....ANSWER.....Strength, Weakness, Opportunities,
Threats
Competitors (5 Cs) .....ANSWER.....Orgs that offer products or
services that aim to fulfill the same wants/needs of the same
customers as the company's offering
Collaborators (5 Cs) .....ANSWER.....External business entities that
work with the company to create value for customers
Context (5 Cs) .....ANSWER.....The environment in which the
company operates and its associated elements
What does PESTEL stand for? .....ANSWER.....Political
Economic
Sociocultural
Technological
Ecological
Legal
, Page 4 of 65
What are the steps of a customer marketing model?
.....ANSWER.....Awareness
Interest & Engagement
Acquisition
Customer Segmentation
Customer Retention
Support & Advocacy
Awareness .....ANSWER.....Creating an identification moment in
the customer's mind
Interest & Engagement .....ANSWER.....Informing the customer of
your offerings and encouraging them to learn more
"Now that I know you exist, why should I care?"
Acquisition .....ANSWER.....Converting a prospect into a customer
