GOOGLE ANALYTICS CERTIFICATION 2025/2026
EXAM BANK CURRENTLY COMPLETE TESTING
QUESTIONS AND DETAILED CORRECT ANSWERS
(VERIFIED) FOR GUARANTEED PASS TOP-RATED
A+.
Ace the Google Analytics Certification Exam with this strategic guide,
designed to efficiently prepare you for the platform's most critical
concepts and practical applications. This resource delivers targeted
practice questions and data interpretation scenarios that reflect the
official exam's focus on collection, configuration, and advanced
analysis. Validate your expertise with confidence and earn a credential
that demonstrates your proficiency in turning data into actionable
business insights.
Digital analytics is:
a) the analysis of quantitative data from your business
b) a process of continual improvement of the online
experience
c) the analysis of qualitative data from your business
d) the analysis of data from your business and the
competition
e) all of these answers are correct ...... ANSWER ....... e)
all of these answers are correct
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"Digital analytics" is the analysis of qualitative and (a)
___________________ data from your business and the
competition to drive a (b) ___________________ of the
online experience that your (c) ___________________ and
potential customers have which translates to your desired (d)
___________________.
(a) numeric, (b) continual change, (c) customers, (d) audience
(a) quantitative, (b) continual improvement, (c) customers,
(d) outcomes
(a) numeric, (b) continual improvement, (c) customers, (d)
audience
(a) quantitative, (b) continual change, (c) customers, (d)
outcomes ...... ANSWER ....... (a) quantitative, (b)
continual improvement, (c) customers, (d) outcomes
What is the first step of analytics planning?
a) Document your technical infrastructure
b) Implement Google Analytics
c) Create your implementation plan
d) Define your overall measurement plan and business
objectives ...... ANSWER ....... d) Define your overall
measurement plan and business objectives
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Which of the following should be the first step you complete
during the analytics planning process?
a) Implement Google Analytics
b) Create your implementation plan
c) Define your overall measurement plan and business
objectives
d) Maintain and refine your plans
e) Document your technical infrastructure ...... ANSWER
....... c) Define your overall measurement plan and
business objectives
It's important to have a clear measurement strategy to guide
your implementation strategy and your data analysis. Which
of the following business objectives would be most relevant
for content publishers?
a) collecting user information for sales teams to connect with
potential leads
b) selling products or services
c) encourage engagement and frequent visitation
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d) all these options are equally relevant as business objectives
for content publishers ...... ANSWER ....... c) encourage
engagement and frequent visitation
The demographics and interest category information in
Google Analytics comes from
a) the DoubleClick third-party cookie
b) Google Tag Manager
c) survey data filled out by users
d) Information that you upload from your CRM
e) The AdWords first-party cookie ...... ANSWER .......
a) the DoubleClick third-party cookie
When do Google Analytics Terms of Service permit sending
personally identifying information (PII) to Google?
a) when encrypted
b) in custom campaigns only
c) never ...... ANSWER ....... c) never