Business Communications Chapter 8
Questions with 100% Correct Answers
Sammie is planning a persuasive message. What should she do in her opening?
Correct Answer: Ask a stimulating question.
When using the indirect strategy in a persuasive message, you should place the
reasons and explanations Correct Answer: before the main idea.
Which of these statements about persuasion is most accurate? Correct Answer:
Persuasion is important if you anticipate resistance or if you must prepare before
you can present your ideas effectively.
You should use persuasion when Correct Answer: your ideas require preparation
to be presented effectively.
To overcome resistance to your request in your persuasive appeal, you should
Correct Answer: anticipate objections to the request.
The best way to begin a persuasive request is to Correct Answer: capture the
reader's attention and interest.
Professional marketers and salespeople follow the AIDA strategy in their sales
letters because it is effective. What does AIDA represent? Correct Answer:
Attention, interest, desire, and action
In the body of your persuasive message, you will reduce resistance by Correct
Answer: anticipating arguments and offering counterarguments.
When writing persuasive claim or complaint letter, you should Correct Answer:
appeal to the receiver's sense of responsibility and pride in the company's good
name.
, Corbin needs to write a persuasive message to his boss. What would you tell
Corbin to place in his closing? Correct Answer: Motivate your boss to take
action.
Which of the following messages would most likely require the indirect strategy
to persuade? Correct Answer: Requesting favors and action from coworkers
Select the situation that is least likely to require persuasion. Correct Answer: A
request to have a defective printer replaced within the warranty period
Select the most effective opening for a persuasive letter that invites a state
representative to speak at your organization's Flag Day celebration. Correct
Answer: Your patriotism and leadership in the House of Representatives have
improved the quality of life across our state.
On behalf of your civic organization, you are inviting a motivational speaker to
your semiannual meeting. Although you cannot provide a fee to the speaker,
you will guarantee the speaker an enthusiastic audience and a positive impact
on the community. You are focusing on Correct Answer: indirect benefits.
Choose the best closing for a message persuading the president of your
organization to accept your benefits proposal. Correct Answer: Contacting me
by December 1 about your support of this new benefits plan will allow me to
present this proposal at the next strategic planning session.
Which of the following situations would most likely require persuasion within an
organization? Correct Answer: Asking employees to accept a pay cut to avoid
layoffs or plant closings
Which of the following is most accurate about the use of persuasion in business?
Correct Answer: Honesty is not just the best policy¾it's the only policy.
Questions with 100% Correct Answers
Sammie is planning a persuasive message. What should she do in her opening?
Correct Answer: Ask a stimulating question.
When using the indirect strategy in a persuasive message, you should place the
reasons and explanations Correct Answer: before the main idea.
Which of these statements about persuasion is most accurate? Correct Answer:
Persuasion is important if you anticipate resistance or if you must prepare before
you can present your ideas effectively.
You should use persuasion when Correct Answer: your ideas require preparation
to be presented effectively.
To overcome resistance to your request in your persuasive appeal, you should
Correct Answer: anticipate objections to the request.
The best way to begin a persuasive request is to Correct Answer: capture the
reader's attention and interest.
Professional marketers and salespeople follow the AIDA strategy in their sales
letters because it is effective. What does AIDA represent? Correct Answer:
Attention, interest, desire, and action
In the body of your persuasive message, you will reduce resistance by Correct
Answer: anticipating arguments and offering counterarguments.
When writing persuasive claim or complaint letter, you should Correct Answer:
appeal to the receiver's sense of responsibility and pride in the company's good
name.
, Corbin needs to write a persuasive message to his boss. What would you tell
Corbin to place in his closing? Correct Answer: Motivate your boss to take
action.
Which of the following messages would most likely require the indirect strategy
to persuade? Correct Answer: Requesting favors and action from coworkers
Select the situation that is least likely to require persuasion. Correct Answer: A
request to have a defective printer replaced within the warranty period
Select the most effective opening for a persuasive letter that invites a state
representative to speak at your organization's Flag Day celebration. Correct
Answer: Your patriotism and leadership in the House of Representatives have
improved the quality of life across our state.
On behalf of your civic organization, you are inviting a motivational speaker to
your semiannual meeting. Although you cannot provide a fee to the speaker,
you will guarantee the speaker an enthusiastic audience and a positive impact
on the community. You are focusing on Correct Answer: indirect benefits.
Choose the best closing for a message persuading the president of your
organization to accept your benefits proposal. Correct Answer: Contacting me
by December 1 about your support of this new benefits plan will allow me to
present this proposal at the next strategic planning session.
Which of the following situations would most likely require persuasion within an
organization? Correct Answer: Asking employees to accept a pay cut to avoid
layoffs or plant closings
Which of the following is most accurate about the use of persuasion in business?
Correct Answer: Honesty is not just the best policy¾it's the only policy.
