UF HFT 2750 Exam 1 Questions with
Complete Solutions
Premier or Prestigious Events* - ANSWER--Preeminent event in a particular
industry; World Cup is the premier event for soccer and Superbowl is the one for
football
-Location is permanent or rotating
-Can combine elements of iconic and hallmark status (ex. Boston Marathon; large
scale and benefits local community, has its own impact/iconic status, and premier
event for running sports)
Mega Events* - ANSWER--By the wat of their size, these events yield extraordinarily
high levels of tourism, media coverage, prestige or economic impact for the host
community, venue, or organization
-Often have contested amount of economic impact
Media Events* - ANSWER--Events primarily created for TV audience
Ex: MTV awards, sporting events, Superbowl (halftime show is designed more for tv
viewers not the in person attendee)
-Any event can be designed for media distribution
Cause-Related Events* - ANSWER--Events established to raise money, promote a
cause (part of social marketing)
-Common types include fundraisers (Gala dinners), concerts with proceeds
benefiting a charity, endurance or sporting events (Dance Marathon, relay for life)
Corporate Events* - ANSWER-Any event produced by or for a corporation
Ex: product launches, meetings, grand openings, publicity events
Special Events* - ANSWER-One time or infrequently occurring event outside the
normal program or activities of the sponsoring/organizing body
What makes an event Special? - ANSWER-Uniqueness, elements of
style(hospitality, symbolism, festive spirit, theming and authenticity), meeting multiple
goals, appealing to different stakeholders and audiences
Interactive Events* - ANSWER-person-setting or person-person interactivity
Spectator Events* - ANSWER-inherently passion, watch event activities
Participant Events* - ANSWER-Events held for people to be involved, not just to
spectate
Term participant is used to remind planners and organizers that the customer / guest
should be actively involved in the event
, Cultural Celebrations - ANSWER-solemn or joyous events that have cultural
meaning; separated from entertainment by the cultural values being expressed
Ex: festivals, carnivals, heritage commemorations, parades, and religious rites
Festivals - ANSWER-Themed and inclusive community event or series of events
which have been created as the result of an inclusive community planning process to
celebrate the way of life of people and groups in the local community
They serve to: provide socially sanctioned forum "letting loose" and release tension,
allow people to express identities, connect with their place and communicate with the
outside world, and reflects local and ethnic culture
Festivals - ANSWER-Can be civic event or hosted by a private company; used to
boost tourism during the slow season and brings in revenue for the host city
Usually they include performances, arts and crafts demonstrations, other media that
adds value to the participants
Music Festivals - ANSWER-Recurring performance events
Packaged as a "whole event"
Single or multi venue
Can include traditional festive elements like comedy, theatre, dance, and
merchandise
Can serve as adult playgrounds, representing liminal zones, devoted hedonism, and
uninhibited play and fun
Motivation factors: attendance is motivated by the need for identity building, and
affirmation because its "the thing to do"
Provides the opportunity to socialize with others, spend time with friends, watch
headline and feature artists, shop
Carnival - ANSWER-Profane side of festival = embodies revelry, masquerading, role
or reversal, social license, and spectacle
Sanctioned form of mild civil disobedience
Participation might counter depression and improve social health
Distinctive styles = Feature masquerades or costume balls, parades, theatrical
productions, feasting and partying
Ex: Mardi Gras
Heritage Commemoration - ANSWER-Memorial services, ceremonies or broader
events designed to honor the memory of someone or something
Held on anniversaries of significant past events and all about remembering
Parades and Processions - ANSWER-Organized, celebratory processions of people
= mobile spectacle of entertainment
Experience goals: spark joy and wonder, merriment, socialization on a big scale,
provide an appreciation of the arts, skills, symbols, and heritage objects on display
Religious Events - ANSWER-embody solemn rites and rituals and are sacred within
the context of specific religions; can often be a part of the festival or other event
Ex: Mexico Day of the Dead or St. Patrick's Day
Complete Solutions
Premier or Prestigious Events* - ANSWER--Preeminent event in a particular
industry; World Cup is the premier event for soccer and Superbowl is the one for
football
-Location is permanent or rotating
-Can combine elements of iconic and hallmark status (ex. Boston Marathon; large
scale and benefits local community, has its own impact/iconic status, and premier
event for running sports)
Mega Events* - ANSWER--By the wat of their size, these events yield extraordinarily
high levels of tourism, media coverage, prestige or economic impact for the host
community, venue, or organization
-Often have contested amount of economic impact
Media Events* - ANSWER--Events primarily created for TV audience
Ex: MTV awards, sporting events, Superbowl (halftime show is designed more for tv
viewers not the in person attendee)
-Any event can be designed for media distribution
Cause-Related Events* - ANSWER--Events established to raise money, promote a
cause (part of social marketing)
-Common types include fundraisers (Gala dinners), concerts with proceeds
benefiting a charity, endurance or sporting events (Dance Marathon, relay for life)
Corporate Events* - ANSWER-Any event produced by or for a corporation
Ex: product launches, meetings, grand openings, publicity events
Special Events* - ANSWER-One time or infrequently occurring event outside the
normal program or activities of the sponsoring/organizing body
What makes an event Special? - ANSWER-Uniqueness, elements of
style(hospitality, symbolism, festive spirit, theming and authenticity), meeting multiple
goals, appealing to different stakeholders and audiences
Interactive Events* - ANSWER-person-setting or person-person interactivity
Spectator Events* - ANSWER-inherently passion, watch event activities
Participant Events* - ANSWER-Events held for people to be involved, not just to
spectate
Term participant is used to remind planners and organizers that the customer / guest
should be actively involved in the event
, Cultural Celebrations - ANSWER-solemn or joyous events that have cultural
meaning; separated from entertainment by the cultural values being expressed
Ex: festivals, carnivals, heritage commemorations, parades, and religious rites
Festivals - ANSWER-Themed and inclusive community event or series of events
which have been created as the result of an inclusive community planning process to
celebrate the way of life of people and groups in the local community
They serve to: provide socially sanctioned forum "letting loose" and release tension,
allow people to express identities, connect with their place and communicate with the
outside world, and reflects local and ethnic culture
Festivals - ANSWER-Can be civic event or hosted by a private company; used to
boost tourism during the slow season and brings in revenue for the host city
Usually they include performances, arts and crafts demonstrations, other media that
adds value to the participants
Music Festivals - ANSWER-Recurring performance events
Packaged as a "whole event"
Single or multi venue
Can include traditional festive elements like comedy, theatre, dance, and
merchandise
Can serve as adult playgrounds, representing liminal zones, devoted hedonism, and
uninhibited play and fun
Motivation factors: attendance is motivated by the need for identity building, and
affirmation because its "the thing to do"
Provides the opportunity to socialize with others, spend time with friends, watch
headline and feature artists, shop
Carnival - ANSWER-Profane side of festival = embodies revelry, masquerading, role
or reversal, social license, and spectacle
Sanctioned form of mild civil disobedience
Participation might counter depression and improve social health
Distinctive styles = Feature masquerades or costume balls, parades, theatrical
productions, feasting and partying
Ex: Mardi Gras
Heritage Commemoration - ANSWER-Memorial services, ceremonies or broader
events designed to honor the memory of someone or something
Held on anniversaries of significant past events and all about remembering
Parades and Processions - ANSWER-Organized, celebratory processions of people
= mobile spectacle of entertainment
Experience goals: spark joy and wonder, merriment, socialization on a big scale,
provide an appreciation of the arts, skills, symbols, and heritage objects on display
Religious Events - ANSWER-embody solemn rites and rituals and are sacred within
the context of specific religions; can often be a part of the festival or other event
Ex: Mexico Day of the Dead or St. Patrick's Day
