HFT 2750 Exam 1 Questions with
Correct Answers
training meetings (corporate meetings) - ANSWER-undergo change, may be
necessary to bring managers and key employees up to date on improved methods of
job performance or to gain skills needed to operate new systems and equipment.
Companies may use the training meetings to introduce new managers to corporate
procedures and culture. Some held on a regular schedule and others when
conditions dictate.
public shows - ANSWER-mainly trade shows where exhibitors display their products
that the general public living in the area where the event takes place will have an
interest in and would be excited to attend. Normally a fee to go. Rarely educational.
Corporations that sell the types of "goods" on display at a public show own and
sponsor these events using social media, local radio, t.v., and many times local
billboards to announce
incentive trips - ANSWER-reward top performers based on certain criteria. Trend=
schedule a number of activities for the participants to provide an added value to the
sponsoring corporation. Companies may bring together top performers with their
corporation leadership to create a more synergistic organization. Large amounts of
"fun" activities.
sales training and product launches - ANSWER-held to upgrade the performance of
the sales staff distributors and retailers, and to introduce new products and services
to distribution networks, and general public. Designed to educate and motivate those
who have a significant impact on corporation success.
professional and technical training - ANSWER-held to bring managers and others
up-to-date on issues relevant to their role within the company and to enhance the
knowledge of their service providers.
conventions - ANSWER-assemblies of people for a common purpose. May be state,
regional, or international. Many have exhibitions or trade shows as an added feature.
Exhibition may be a major source of revenue for the association. Exhibitions pay to
participate in these events because these events offer them an opportunity to show
their products and services to a well-targeted group of potential buyers at a much
lower cost than it would if they had to make individual sales trips to meet with the
association members individually.
board meetings (association meetings) - ANSWER-the associations board of
directors typically meets several times a year to provide collective advice and
direction to the association. These meetings are usually the smallest association
meetings held
, committee meetings - ANSWER-many association committees will hold their own
smaller meetings to discuss the affairs related to their purpose
regional conferences - ANSWER-organizations with a regional structure often
schedule one or more events each year to bring together members who are in the
same geographic area
training meetings (association meetings) - ANSWER-associations often offer their
members opportunities to upgrade their professional skills and knowledge through
meetings targeted to specific topics. Many professions require continuing education.
Members will earn continuing education units/credits (CEU) by attending training
meetings. Some associations offer these to develop the leadership potential of the
association's elected national and regional officers.
educational seminars - ANSWER-association meetings led by experts and allowing
the participants to share their views and experiences.
government meetings - ANSWER-purpose: the training of government workers. On
the federal level, many of these meetings will be replicated in several areas of the
country to minimize travel expenses for the employees of an agency's branch offices.
Other government meetings may involve both agency employees and those in the
general public who may have an interest in the topic of the meeting.
marketing & dmo trends - ANSWER--the role and function of DMOs will continue to
expand. Many are now involved in "managing" the destination. They are helping to
guide the community in tourism development, tourism policy, building infrastructure,
planning/ expanding convention centers, attracting hotel developers, and more
-some consider DMO to stand for destination marketing organization and some
destination management organization; experts suggest that an even better and more
descriptive term would be destination marketing and management association
-the trend of putting destination marketing, tourism services, and convention center
operation under one umbrella is likely to continue. This helps to make sales and
delivery of the tourism product, especially with large citywide conventions, more
efficient and "seamless"
-DMOs will continue to educate the community and stakeholders about the
importance of value and face-to-face meetings
-DMOs are likely to see continued threats to their budgets. Politicians often try to
divert funding away from DMOs and to "more visible" endeavors such as schools.
Therefore, they will look for ways in which to diversify their fundraising
-the greatest increase in the number and scope of DMOs will likely take place in
developing regions such as China and Africa
SMERF - ANSWER--Acronym for certain categories of meeting market segments:
Social, Military, Educational, Religious, and Fraternal
-came about during the downturn of economy, new target audience needed to
generate revenue
- persons attending these meetings tend to pay their own expenses; this category
tends to be very price sensitive
Correct Answers
training meetings (corporate meetings) - ANSWER-undergo change, may be
necessary to bring managers and key employees up to date on improved methods of
job performance or to gain skills needed to operate new systems and equipment.
Companies may use the training meetings to introduce new managers to corporate
procedures and culture. Some held on a regular schedule and others when
conditions dictate.
public shows - ANSWER-mainly trade shows where exhibitors display their products
that the general public living in the area where the event takes place will have an
interest in and would be excited to attend. Normally a fee to go. Rarely educational.
Corporations that sell the types of "goods" on display at a public show own and
sponsor these events using social media, local radio, t.v., and many times local
billboards to announce
incentive trips - ANSWER-reward top performers based on certain criteria. Trend=
schedule a number of activities for the participants to provide an added value to the
sponsoring corporation. Companies may bring together top performers with their
corporation leadership to create a more synergistic organization. Large amounts of
"fun" activities.
sales training and product launches - ANSWER-held to upgrade the performance of
the sales staff distributors and retailers, and to introduce new products and services
to distribution networks, and general public. Designed to educate and motivate those
who have a significant impact on corporation success.
professional and technical training - ANSWER-held to bring managers and others
up-to-date on issues relevant to their role within the company and to enhance the
knowledge of their service providers.
conventions - ANSWER-assemblies of people for a common purpose. May be state,
regional, or international. Many have exhibitions or trade shows as an added feature.
Exhibition may be a major source of revenue for the association. Exhibitions pay to
participate in these events because these events offer them an opportunity to show
their products and services to a well-targeted group of potential buyers at a much
lower cost than it would if they had to make individual sales trips to meet with the
association members individually.
board meetings (association meetings) - ANSWER-the associations board of
directors typically meets several times a year to provide collective advice and
direction to the association. These meetings are usually the smallest association
meetings held
, committee meetings - ANSWER-many association committees will hold their own
smaller meetings to discuss the affairs related to their purpose
regional conferences - ANSWER-organizations with a regional structure often
schedule one or more events each year to bring together members who are in the
same geographic area
training meetings (association meetings) - ANSWER-associations often offer their
members opportunities to upgrade their professional skills and knowledge through
meetings targeted to specific topics. Many professions require continuing education.
Members will earn continuing education units/credits (CEU) by attending training
meetings. Some associations offer these to develop the leadership potential of the
association's elected national and regional officers.
educational seminars - ANSWER-association meetings led by experts and allowing
the participants to share their views and experiences.
government meetings - ANSWER-purpose: the training of government workers. On
the federal level, many of these meetings will be replicated in several areas of the
country to minimize travel expenses for the employees of an agency's branch offices.
Other government meetings may involve both agency employees and those in the
general public who may have an interest in the topic of the meeting.
marketing & dmo trends - ANSWER--the role and function of DMOs will continue to
expand. Many are now involved in "managing" the destination. They are helping to
guide the community in tourism development, tourism policy, building infrastructure,
planning/ expanding convention centers, attracting hotel developers, and more
-some consider DMO to stand for destination marketing organization and some
destination management organization; experts suggest that an even better and more
descriptive term would be destination marketing and management association
-the trend of putting destination marketing, tourism services, and convention center
operation under one umbrella is likely to continue. This helps to make sales and
delivery of the tourism product, especially with large citywide conventions, more
efficient and "seamless"
-DMOs will continue to educate the community and stakeholders about the
importance of value and face-to-face meetings
-DMOs are likely to see continued threats to their budgets. Politicians often try to
divert funding away from DMOs and to "more visible" endeavors such as schools.
Therefore, they will look for ways in which to diversify their fundraising
-the greatest increase in the number and scope of DMOs will likely take place in
developing regions such as China and Africa
SMERF - ANSWER--Acronym for certain categories of meeting market segments:
Social, Military, Educational, Religious, and Fraternal
-came about during the downturn of economy, new target audience needed to
generate revenue
- persons attending these meetings tend to pay their own expenses; this category
tends to be very price sensitive
