MKT 3308 FINAL EXAM QUESTIONS AND ACCURATE
ANSWERS A+ RATED
URL is an acronym for: - ANSWER Uniform Resource Locator
What enables a website to recognize a computer as a return visitor (as opposed to a
first-time visitor)? - ANSWER a cookie
Which of the following is NOT a dynamic language? - ANSWER HTML
How can credit card numbers and other sensitive information be transferred across the
internet without third parties seeing it (and stealing it)? - ANSWER Transport layer
security encrypts sensitive information
Which of the following is NOT an aspect of successful websites? - ANSWER Create
captivating design
Which of the following is NOT an example of direct traffic? - ANSWER Someone types
the name of a website into a search bar and
Unpaid referral is traffic that comes from - ANSWER links from other websites that are
not paid for
The primary conversion for a lead generation site is - ANSWER Both a phone call and a
form fill
When a shopper puts an item in their online shopping cart, Amazon recommends add-on
products to - ANSWER increase revenue
The AIDA model states that the process of creating a customer follows these four steps:
, - ANSWER Awareness --> Interest --> Desire --> Action
In web design, what is more important than website's visual appeal is - ANSWER
whether it generates a high conversion rate
Which of the following is NOT a principle of Steve Krug's design for usability paradigm? -
ANSWER Use complementary colors
Oli Gardner's principle of clarity has been violated if - ANSWER a visitor has no idea
where a link leads
The "upper fold" is - ANSWER the portion of a webpage that is visible without scrolling
down.
The upper fold of a webpage should answer the questions, "What are you offering?"
"Why should I pick you?" and - ANSWER "What do you want me to do next?"
The Mobile First design philosophy advocates for designing the mobile first because -
ANSWER It is easier to adapt for display on a desktop computer AND mobile traffic has
more volume than desktop traffic
When conducting an A/B test to improve a webpage's design, the measure that should
be used to determine which page is better is usually (but not always) - ANSWER
conversion rate
NSAMCWADLP means that whenever you create an online marketing campaign, you
should also create - ANSWER a dedicated landing page designed specifically for that
campaign
A banner ad for Netflix should lead people to what kind of landing page? - ANSWER a
subscription landing page
ANSWERS A+ RATED
URL is an acronym for: - ANSWER Uniform Resource Locator
What enables a website to recognize a computer as a return visitor (as opposed to a
first-time visitor)? - ANSWER a cookie
Which of the following is NOT a dynamic language? - ANSWER HTML
How can credit card numbers and other sensitive information be transferred across the
internet without third parties seeing it (and stealing it)? - ANSWER Transport layer
security encrypts sensitive information
Which of the following is NOT an aspect of successful websites? - ANSWER Create
captivating design
Which of the following is NOT an example of direct traffic? - ANSWER Someone types
the name of a website into a search bar and
Unpaid referral is traffic that comes from - ANSWER links from other websites that are
not paid for
The primary conversion for a lead generation site is - ANSWER Both a phone call and a
form fill
When a shopper puts an item in their online shopping cart, Amazon recommends add-on
products to - ANSWER increase revenue
The AIDA model states that the process of creating a customer follows these four steps:
, - ANSWER Awareness --> Interest --> Desire --> Action
In web design, what is more important than website's visual appeal is - ANSWER
whether it generates a high conversion rate
Which of the following is NOT a principle of Steve Krug's design for usability paradigm? -
ANSWER Use complementary colors
Oli Gardner's principle of clarity has been violated if - ANSWER a visitor has no idea
where a link leads
The "upper fold" is - ANSWER the portion of a webpage that is visible without scrolling
down.
The upper fold of a webpage should answer the questions, "What are you offering?"
"Why should I pick you?" and - ANSWER "What do you want me to do next?"
The Mobile First design philosophy advocates for designing the mobile first because -
ANSWER It is easier to adapt for display on a desktop computer AND mobile traffic has
more volume than desktop traffic
When conducting an A/B test to improve a webpage's design, the measure that should
be used to determine which page is better is usually (but not always) - ANSWER
conversion rate
NSAMCWADLP means that whenever you create an online marketing campaign, you
should also create - ANSWER a dedicated landing page designed specifically for that
campaign
A banner ad for Netflix should lead people to what kind of landing page? - ANSWER a
subscription landing page
