RTM 424 MIDTERM PART 2 EXAM QUESTIONS AND
ANSWERS 100% PASS
What statement about the price & duration of association meetings is FALSE? -
ANSWER Many convention organizers stick with the traditional downtown hotels that
charge high prices but lend prestige to the meeting.
Erika is a part-time salesperson at the 85-room Sun Hotel. The Sun Hotel is a beachfront
hotel in a warm region. It has a single large meeting room, which has a capacity of about
50 people & has high-tech audiovisual equipment. There are 4 smaller meeting rooms
connected to the large one. Erika has been researching a nearby company & has found
a list of meetings it typically holds each year. All of the following sound like meetings for
which Erika could solicit business from this corporation EXCEPT: - ANSWER the national
sales meeting
All of the factors being equal, which of the following properties is likely to get the most
corporate meeting business? - ANSWER The property with the best food service.
Complete meeting package (definition) - ANSWER An all-inclusive pricing plan which
includes lodging, all meals, & support services & is offered at conference centers.
Relationship marketing (definition) - ANSWER Marketing that views customers as assets
& emphasizes retaining customers by nurturing & sustaining relationship with them.
Concurrent session (defintion) - ANSWER Meeting sessions on different topics
scheduled at the same time.
Exhibition format is used for display, usually by vendors of goods & services & it is
usually held as part of a convention (TRUE OR FALSE) - ANSWER TRUE
The major annual income sources of an Association are from the membership dues &
the advertising in their publications (TRUE OR FALSE) - ANSWER FALSE
ANSWERS 100% PASS
What statement about the price & duration of association meetings is FALSE? -
ANSWER Many convention organizers stick with the traditional downtown hotels that
charge high prices but lend prestige to the meeting.
Erika is a part-time salesperson at the 85-room Sun Hotel. The Sun Hotel is a beachfront
hotel in a warm region. It has a single large meeting room, which has a capacity of about
50 people & has high-tech audiovisual equipment. There are 4 smaller meeting rooms
connected to the large one. Erika has been researching a nearby company & has found
a list of meetings it typically holds each year. All of the following sound like meetings for
which Erika could solicit business from this corporation EXCEPT: - ANSWER the national
sales meeting
All of the factors being equal, which of the following properties is likely to get the most
corporate meeting business? - ANSWER The property with the best food service.
Complete meeting package (definition) - ANSWER An all-inclusive pricing plan which
includes lodging, all meals, & support services & is offered at conference centers.
Relationship marketing (definition) - ANSWER Marketing that views customers as assets
& emphasizes retaining customers by nurturing & sustaining relationship with them.
Concurrent session (defintion) - ANSWER Meeting sessions on different topics
scheduled at the same time.
Exhibition format is used for display, usually by vendors of goods & services & it is
usually held as part of a convention (TRUE OR FALSE) - ANSWER TRUE
The major annual income sources of an Association are from the membership dues &
the advertising in their publications (TRUE OR FALSE) - ANSWER FALSE
