Test Bank for Advertising and Integrated Brand Promotion 9th Edition by Scheinbaum | Complete Chapters 1–18

01204567

9    




!"9##$% &'&(
$%#
)




*+,*-./01-

,123456789 55785  7 8 781  55 5
78 5 
 3


7
34!"#2"
51
$  43%&4%3
47
34!"#5"
%!43'67
34!3!(7
34!"#
7#"&!(2"
%))343#2"*24"!
+ , !43'
7
34!"#2"
32"
13-4"
. &2
( 4&2
(2"
#%
243'7!)&4!
7
34!"#2"
13-4"
123455677/05 , 95  1 789 5578
5  7 8 781  5
27
34!"#(5"4#324
32"
13-4"(2"
"!%-323
32344 #-"424"(1!4""#(2"
492
%13)!4"
57
34!"# !23&
61
2"""#7
34!"#2"
5"4#324
32"
13-4"
12345556 ,  7 59 1  
72"2#"#3244' "7
34!"#2"
51
8324!!2# 4324#'
 9&%4"#4324
1234596 ,  8571  
$
21
2"""# !!"42
!
+
21
2"""#6:!)2)3!(2#2*"!( 
!"(2"
2

.
21
2"""#67
34!"#2"
51 "8#42
( &2
(;<


2
1234965  7 8 781  5
2 2
!13-4"(1"4=
=1%3&2!7
34!"#(2"
%))34
2
3 "4 )"!3!)(13
%&41
2&-"4!(2"
32"

"4342"-"4
55"4#324"#83&42344"#2"
13!"2


"#

,012456789 7 875 9   8 
882

, 01234 671884 9134 

,
-./01234567437485374593234:4.3509538;45<85=2>94?5
, ,@A,BCD,EDFDGHDEI,JK,LCD,FJMMNOGFPLGJO,MNIL,PFFJMMJQPLD,LCDGE,RDEFDGHDQ,MNSLGRSD,
MDPOGOTI,POQ,RDEIJOPS,PTDOQPI,POQ,LCDO,ODTJLGPLD,P,MDPOGOT,JE,GOLDEREDLPLGJO,JK,LCD,
PQ,PFFJEQGOT,LJ,LCDGE,GOQGHGQNPS,SGKD,DURDEGDOFDI,POQ,HPSND,IVILDMIA,
WX*BEND,
YX*ZPSID,
,
, ,[A,\O,DUPMRSD,JK,P,FPMRPGTO,LCPL,NIDI,GOLDTEPLDQ,]EPOQ,REJMJLGJO,GI,BPFJ,^DSS_,LCDV,
CPHD,IGMNSLPODJNISV,RNL,JNL,P,FJMMDEFGPS,QNEGOT,LCD,`NRDE,^JaSb,REGOL,PQHDELGIGOTb,
GOcILJED,REJMJLGJOIb,POQ,P,CPICLPT,LCPL,aPI,PSS,KJFNIDQ,JO,P,ODa,REJQNFLA,
WX*BEND,
YX*ZPSID,
, ,dA,\O,PQHDELGIDMDOL,EDKDEI,LJ,P,IDEGDI,JK,FJJEQGOPLDQ,MDIIPTDI,LCPL,FJMMNOGFPLDI,P,
EDPIJOP]SV,FJCDIGHD,POQ,GOLDTEPLDQ,LCDMD,P]JNL,P,]EPOQA,
WX*BEND,
YX*ZPSID,
, ,eA,\SLCJNTC,FJMRPOGDI,]DSGDHD,GO,POQ,EDSV,CDPHGSV,JO,PQHDELGIGOTb,IJMD,RDJRSD,CPHD,
IGTOGKGFPOL,MGIRDEFDRLGJOI,P]JNL,PQHDELGIGOT,POQ,fghijkilmjmnoopmqQ,LJ,QJA,
WX*BEND,
YX*ZPSID,
, ,rA,BCD,MJQDS,JK,MPIIcMDQGPLDQ,FJMMNOGFPLGJO,FPO,]D,GOLDEREDLDQ,LJ,IDD,LCPL,
FJMMNOGFPLGJO,GI,PO,GOCDEDOLSV,IJFGPS,REJFDIIA,
WX*BEND,
YX*ZPSID,
, ,sA,tO,TJGOT,LCEJNTC,PO,t^u,LJJS,FCDFvSGILb,P,]EPOQ,MNIL,KJFNI,JO,DGLCDE,QGTGLPS,JE,
LEPQGLGJOPS,PQHDELGIGOTb,]NL,OJL,]JLCA,
WX*BEND,
YX*ZPSID,
, ,wA,xGLC,NORPGQ,MDQGPb,P,RN]SGF,EDSPLGJOIcJEGDOLDQ,LDPM,RNLI,JNL,P,REJcIJFGPS,MDIIPTD,
P]JNL,LCD,GMRJELPOFD,JK,OJL,LDULGOT,aCGSD,QEGHGOTA,BCGI,GI,PO,DUPMRSD,JK,P,RN]SGF,
IDEHGFD,POOJNOFDMDOLA,
WX*BEND,
YX*ZPSID,
, ,yA,\OTDSGOP,zJSGDb,PO,PFLEDIIb,GI,GOLDEHGDaDQ,]V,ODaI,EDRJELDEI,P]JNL,aCPL,ICD,LCGOvI,CDE,
KPOI,ICJNSQ,vOJa,P]JNL,CDE,ODa,MJHGDA,BCGI,aJNSQ,]D,FJOIGQDEDQ,PI,PO,
PQHDELGIDMDOLb,]PIDQ,JO,LCD,QDKGOGLGJO,JK,PQHDELGIGOTA,
WX*BEND,
YX*ZPSID,



 !
"!#
$%&
'
 #

 (1)3*+*