TEST BANK b
MANAGEMENT INFORMATION SYSTEMS, 14E (LAUDON) ALL
b b b b bb
CHAPTERS COVERED GRADED A+
b b b b b
LATEST UPDATE.
b
1
,Chapter 1 Information Systems in Global Business Today
b b b b b b b b
1) The six important business objectives of information technology are new products, services, and
b b b b b b b b b b b b
business models; customer and supplier intimacy; survival; competitive advantage; operational
b b b b b b b b b b
excellence; and
b b
A) improved flexibility. b
B) improved decision making. b b
C) improved business practices. b b
D) improved efficiency. b
E) improved businessvalue. b b
Answer: B
b b
Page Ref: 13b b
Difficulty: Easy
b b
AACSB: Information technology b b
CASE: Concept
b b
LO: 1.1: How are information systems transforming business, and why are they so essential for running
b b b b b b b b b b b b b b b
and managing a business today?
b b b b b
2) Verizon Corporation's use of a Web-based digital dashboard to provide managers with precise
b b b b b b b b b b b b
real-time information illustrates which business objective?
b b b b b b
A) improved flexibility b
B) improved decision making b b
C) competitive advantage b
D) survival
E) customerandsupplierintimacy b b b
Answer: B
b b
Page Ref: 15b b
Difficulty: Difficult
b b
AACSB: Information technology b b
CASE: Synthesis
b b
LO: 1.1: How are information systems transforming business, and why are they so essential for running
b b b b b b b b b b b b b b b
and managing a business today?
b b b b b
2
,3) Which of the following choices may lead to competitive advantage?
b b b b b b b b b
1. new products, services, and business models; 2. charging less for superior products; 3. responding
b b b b b b b b b b b b b b
to customers in real time?
b b b b b
A) 1 only b
B) 1 and 2 b b
C) 2 and 3 b b
D) 1 and 3 b b
E) 1, 2,and3 b b b
Answer: D
b b
Page Ref: 15
b b b
Difficulty: Difficult b
bAACSB: Analyticalthinking b b
CASE: Application
b b
LO: 1.1: How are information systems transforming business, and why are they so essential for running
b b b b b b b b b b b b b b b
and managing a business today?
b b b b b
4) The use of information systems because of necessity describes the business objective of
b b b b b b b b b b b b
A) operational excellence. b
B) improved business practices. b b
C) competitive advantage. b
D) improved flexibility. b
E) survival.
Answer: E
b b
PageRef:15
b b b
Difficulty: Moderate b
AACSB: Information technology b b
CASE: Concept
b b
LO: 1.1: How are information systems transforming business, and whyare they so essential for running
b b b b b b b b b b b b b b b
and managing a business today?
b b b b b
5) The Mandarin Oriental hotel's use of computer systems to keep track of guests' preferences is an
b b b b b b b b b b b b b b b
example of
b b
A) improved flexibility. b
B) improved decision making. b b
C) improved efficiency. b
D) customer and supplier intimacy. b b b
E) operational excellence. b
Answer: D
b b
Page Ref: 14 b b
Difficulty: Moderate
b b
AACSB: Information technology b b
CASE: Application
b b
LO: 1.1: How are information systems transforming business, and why are they so essential for running
b b b b b b b b b b b b b b b
and managing a business today?
b b b b b
3
, 6) The move of retail banking to use ATMs after Citibank unveiled its first ATMs illustrates the use
b b b b b b b b b b b b b b b b
of information systems to achieve which business objective?
b b b b b b b b
A) improved efficiency b
B) customer and supplier intimacy b b b
C) survival
D) competitiveadvantage b
E) improved decision making b b
Answer: C
b b
Page Ref: 15 b b
Difficulty: Moderate
b b
AACSB: Information technology b b
CASE: Application
b b
LO: 1.1: How are information systems transforming business, and why are they so essential for running
b b b b b b b b b b b b b b b
and managing a business today?
b b b b b
7) Which of the following objectives best describes the business strategy behind the technologies
b b b b b b b b b b b b
implemented by the San Francisco Giants, as discussed in the chapter case?
b b b b b b b b b b b b
A) customer and supplier intimacy b b b
B) survival
C) competitive advantage b
D) customer support b
E) operational excellence b
Answer: C
b b
Page Ref: 3-4 b b
Difficulty: Moderate
b b
AACSB: Analyticalthinking b b
CASE: Application
b b
LO: 1.1: How are information systems transforming business, and why are they so essential for running
b b b b b b b b b b b b b b b
and managing a business today?
b b b b b
8) An example of a business using information systems to create new products and services is
b b b b b b b b b b b b b b
A) Wal-Mart's RetailLink system. b b
B) the Mandarin Oriental hotel's customer-preference tracking system.
b b b b b b
C) Verizon's Web-based digital dashboard. b b b
D) Apple Inc.'s iPod. b b
E) the San Francisco Giants playtracking system.
b b b b b b
Answer: D
b b
Page Ref: 14 b b
Difficulty: Difficult
b b
AACSB: Information technology b b
CASE: Application
b b
LO: 1.1: How are information systems transforming business, and why are they so essential for running
b b b b b b b b b b b b b b b
and managing a business today?
b b b b b
4
MANAGEMENT INFORMATION SYSTEMS, 14E (LAUDON) ALL
b b b b bb
CHAPTERS COVERED GRADED A+
b b b b b
LATEST UPDATE.
b
1
,Chapter 1 Information Systems in Global Business Today
b b b b b b b b
1) The six important business objectives of information technology are new products, services, and
b b b b b b b b b b b b
business models; customer and supplier intimacy; survival; competitive advantage; operational
b b b b b b b b b b
excellence; and
b b
A) improved flexibility. b
B) improved decision making. b b
C) improved business practices. b b
D) improved efficiency. b
E) improved businessvalue. b b
Answer: B
b b
Page Ref: 13b b
Difficulty: Easy
b b
AACSB: Information technology b b
CASE: Concept
b b
LO: 1.1: How are information systems transforming business, and why are they so essential for running
b b b b b b b b b b b b b b b
and managing a business today?
b b b b b
2) Verizon Corporation's use of a Web-based digital dashboard to provide managers with precise
b b b b b b b b b b b b
real-time information illustrates which business objective?
b b b b b b
A) improved flexibility b
B) improved decision making b b
C) competitive advantage b
D) survival
E) customerandsupplierintimacy b b b
Answer: B
b b
Page Ref: 15b b
Difficulty: Difficult
b b
AACSB: Information technology b b
CASE: Synthesis
b b
LO: 1.1: How are information systems transforming business, and why are they so essential for running
b b b b b b b b b b b b b b b
and managing a business today?
b b b b b
2
,3) Which of the following choices may lead to competitive advantage?
b b b b b b b b b
1. new products, services, and business models; 2. charging less for superior products; 3. responding
b b b b b b b b b b b b b b
to customers in real time?
b b b b b
A) 1 only b
B) 1 and 2 b b
C) 2 and 3 b b
D) 1 and 3 b b
E) 1, 2,and3 b b b
Answer: D
b b
Page Ref: 15
b b b
Difficulty: Difficult b
bAACSB: Analyticalthinking b b
CASE: Application
b b
LO: 1.1: How are information systems transforming business, and why are they so essential for running
b b b b b b b b b b b b b b b
and managing a business today?
b b b b b
4) The use of information systems because of necessity describes the business objective of
b b b b b b b b b b b b
A) operational excellence. b
B) improved business practices. b b
C) competitive advantage. b
D) improved flexibility. b
E) survival.
Answer: E
b b
PageRef:15
b b b
Difficulty: Moderate b
AACSB: Information technology b b
CASE: Concept
b b
LO: 1.1: How are information systems transforming business, and whyare they so essential for running
b b b b b b b b b b b b b b b
and managing a business today?
b b b b b
5) The Mandarin Oriental hotel's use of computer systems to keep track of guests' preferences is an
b b b b b b b b b b b b b b b
example of
b b
A) improved flexibility. b
B) improved decision making. b b
C) improved efficiency. b
D) customer and supplier intimacy. b b b
E) operational excellence. b
Answer: D
b b
Page Ref: 14 b b
Difficulty: Moderate
b b
AACSB: Information technology b b
CASE: Application
b b
LO: 1.1: How are information systems transforming business, and why are they so essential for running
b b b b b b b b b b b b b b b
and managing a business today?
b b b b b
3
, 6) The move of retail banking to use ATMs after Citibank unveiled its first ATMs illustrates the use
b b b b b b b b b b b b b b b b
of information systems to achieve which business objective?
b b b b b b b b
A) improved efficiency b
B) customer and supplier intimacy b b b
C) survival
D) competitiveadvantage b
E) improved decision making b b
Answer: C
b b
Page Ref: 15 b b
Difficulty: Moderate
b b
AACSB: Information technology b b
CASE: Application
b b
LO: 1.1: How are information systems transforming business, and why are they so essential for running
b b b b b b b b b b b b b b b
and managing a business today?
b b b b b
7) Which of the following objectives best describes the business strategy behind the technologies
b b b b b b b b b b b b
implemented by the San Francisco Giants, as discussed in the chapter case?
b b b b b b b b b b b b
A) customer and supplier intimacy b b b
B) survival
C) competitive advantage b
D) customer support b
E) operational excellence b
Answer: C
b b
Page Ref: 3-4 b b
Difficulty: Moderate
b b
AACSB: Analyticalthinking b b
CASE: Application
b b
LO: 1.1: How are information systems transforming business, and why are they so essential for running
b b b b b b b b b b b b b b b
and managing a business today?
b b b b b
8) An example of a business using information systems to create new products and services is
b b b b b b b b b b b b b b
A) Wal-Mart's RetailLink system. b b
B) the Mandarin Oriental hotel's customer-preference tracking system.
b b b b b b
C) Verizon's Web-based digital dashboard. b b b
D) Apple Inc.'s iPod. b b
E) the San Francisco Giants playtracking system.
b b b b b b
Answer: D
b b
Page Ref: 14 b b
Difficulty: Difficult
b b
AACSB: Information technology b b
CASE: Application
b b
LO: 1.1: How are information systems transforming business, and why are they so essential for running
b b b b b b b b b b b b b b b
and managing a business today?
b b b b b
4