CWD0408 Quiz 16_Marketing the Program.

Quiz 16: Marketing the Program
Question 1
pts
Parents are one of an early childhood program’s most powerful marketing
tools.


True


False



Question 2
pts
An important part of the director’s job is marketing and publicizing the
program.


True



False



Question 3
pts
Simple fliers are just as effective in attracting new clients to your program as
more expensive, colorful brochures with photos and fancy lettering.


True



False

, Question 4
pts
The physical appearance of the program facility and the behavior of program
staff are fundamental factors in creating good public relations.


True



False



Question 5
pts
Having an open house for visitors to come to the program is expensive and
will not help with your image in the community.


True



False



Question 6
pts
The parent handbook is a marketing resource

True



False



Question 7