INTERNATIONAL SUPPLY CHAIN MANAGEMENT
CHAPTER 1: INTODUCTION
3 Types of flows:
1. Flow of materials: range from raw materials to work in progress to all the way to finished goods.
(raw materials, work in progress, finished goods)
2. Information flow: order confirmation or dispatch advice. (about how much is sold – info of
costumer )
3. Reverse flow of funds: money that flows back into the supply chain.
The reverse flow can be in the form of:
Goods
Information
Packaging material
Transportation equipment
There are two forces in the chain of goods, information and funds:
Product supply
Customer demand high degree of customization
Commodities (tea, coffee, rice etc.) and household equipment, electronics and general fashion
clothes, are likely to be produced on a product supply basis. The supply chain starts supplying before you
come into the supermarket to buy some tea bags.
High degree of customization (tailor-made clothes, customized tools and dinner in an up-market fish
restaurant) are more likely to be product on customer demand basis. The chain starts moving after you
1
,have expressed your wish or order.
Plan process: balance demand and supply to develop a course of action to meet sourcing, production
and delivery need.
1. Source: Described the process of buying goods or services to meet planned or actual demand.
Find suppliers of your product in order to source your materials that you need for production.
Can also be called purchasing or procurement.
2. Make: describes all processes that transform your raw materials or sub- assemblies into the
finished product with the aim to meet customer demand. (How to set up manufacturing?)
3. Deliver: Supply chain processes that provide finished goods to customers. (order management,
warehousing and transport management.)
4. Return: Comprises all tasks that are associated with the return of product. (quality reasons, for
recycling or for post-delivery customer support.)
3 supply chain players:
On the upstream side (towards supply) - supplier’s supplier at the beginning of the extended
chain.
Downstream side (towards demand) - customer’s customer/end customer at the end of the
extended supply chain.
Customers - distributors (take inventory in bulk), wholesalers (buy from distributors directly) or
retailers (stock products in smaller quantities and sell them to the general public)
Supply
Demand
2
, A. Simple supply chain B. Extended supply chain
Categories of companies that are service providers to other players in the supply chain such as:
transportation, warehousing, finance, market research, new product design, information. Specialize in
certain skills and expertise, provide these services more efficiently than manufacturers, distributors,
wholesalers, retailers or end customers.
The wave stands for inventory and you are constantly managing the level of inventory against the risk
of being out of stock. The challenge is to balance the level of inventory while maintaining a high level of
service.
Ex. 4 players: factory, distributor, wholesaler and retailer that source, produce and move beer within the
supply chain. Aim is to minimize total supply chain costs, which can be achieved through holding little
(not too little) inventory Bullwhip effect. A small change in real customer demand leads to a huge
amplification of the upstream demand signal and increased volatility of orders through suppliers. The
initial out of stock situation soon becomes a massive excess stock problem. In order to improve the
situation, we need to communicate, share a demand forecast between the different nodes and reduce
information and product flow lead-times.
3
CHAPTER 1: INTODUCTION
3 Types of flows:
1. Flow of materials: range from raw materials to work in progress to all the way to finished goods.
(raw materials, work in progress, finished goods)
2. Information flow: order confirmation or dispatch advice. (about how much is sold – info of
costumer )
3. Reverse flow of funds: money that flows back into the supply chain.
The reverse flow can be in the form of:
Goods
Information
Packaging material
Transportation equipment
There are two forces in the chain of goods, information and funds:
Product supply
Customer demand high degree of customization
Commodities (tea, coffee, rice etc.) and household equipment, electronics and general fashion
clothes, are likely to be produced on a product supply basis. The supply chain starts supplying before you
come into the supermarket to buy some tea bags.
High degree of customization (tailor-made clothes, customized tools and dinner in an up-market fish
restaurant) are more likely to be product on customer demand basis. The chain starts moving after you
1
,have expressed your wish or order.
Plan process: balance demand and supply to develop a course of action to meet sourcing, production
and delivery need.
1. Source: Described the process of buying goods or services to meet planned or actual demand.
Find suppliers of your product in order to source your materials that you need for production.
Can also be called purchasing or procurement.
2. Make: describes all processes that transform your raw materials or sub- assemblies into the
finished product with the aim to meet customer demand. (How to set up manufacturing?)
3. Deliver: Supply chain processes that provide finished goods to customers. (order management,
warehousing and transport management.)
4. Return: Comprises all tasks that are associated with the return of product. (quality reasons, for
recycling or for post-delivery customer support.)
3 supply chain players:
On the upstream side (towards supply) - supplier’s supplier at the beginning of the extended
chain.
Downstream side (towards demand) - customer’s customer/end customer at the end of the
extended supply chain.
Customers - distributors (take inventory in bulk), wholesalers (buy from distributors directly) or
retailers (stock products in smaller quantities and sell them to the general public)
Supply
Demand
2
, A. Simple supply chain B. Extended supply chain
Categories of companies that are service providers to other players in the supply chain such as:
transportation, warehousing, finance, market research, new product design, information. Specialize in
certain skills and expertise, provide these services more efficiently than manufacturers, distributors,
wholesalers, retailers or end customers.
The wave stands for inventory and you are constantly managing the level of inventory against the risk
of being out of stock. The challenge is to balance the level of inventory while maintaining a high level of
service.
Ex. 4 players: factory, distributor, wholesaler and retailer that source, produce and move beer within the
supply chain. Aim is to minimize total supply chain costs, which can be achieved through holding little
(not too little) inventory Bullwhip effect. A small change in real customer demand leads to a huge
amplification of the upstream demand signal and increased volatility of orders through suppliers. The
initial out of stock situation soon becomes a massive excess stock problem. In order to improve the
situation, we need to communicate, share a demand forecast between the different nodes and reduce
information and product flow lead-times.
3
