EXAM 2 & 3 McMillan COB 300D With complete
solu on Updated New!! 2025/2026 RATED A+
U lizing a single marke ng mix to reach a uniform (everyone in the market is viewed as the
same) target market defines what targe ng strategy?
-Undifferen ated
-Behavioral
-Differen ated
-Psychographic
-Concentrated
Undifferen ated
Where might the term 'evoked set' or "considera on set' come into use within the field of
marke ng?
-During construc on of a BCG (Boston Consul ng Group) matrix
-During the consumer buying decision process
-During considera on of using a diversifica on strategy
-When using Maslow's hierarchy of needs
-When using the me ERA's to define a product approach
During the consumer buying decision process
If Tovota has fixed costs of $ 100.000.000 for the manufacture of its Prius and sells the car for
$20,000 with 10% of the sales price taken away by the independent dealer, what is the
breakeven point for the Toyota Prius?
-15 million dollars
-5,555 cars
-55 million dollars
-5.556 cars
-5.555.55 cars
-5.555.55 cars
What percentage market share seems reasonable and most likely for a company to have within
their market? (which answer is the most realis c market share shown)
-Apple has 90 % of the global smartphone market
-Honda has 70% of the luxury car market worldwide
-Ford has 18% of the domes c vehicle market
,-Facebook has 99 % of the global social media market
-Kellogg's has 2 % of the breakfast cereal market
-Ford has 18% of the domes c vehicle market
Which branding strategy would involve hiding the iden ty of the manufacturer which is actually
making the product being branded by a retailer or wholesaler.
-Brand extension
-Mixed branding
-Co-branding
-Family branding
-Mul product branding
-Mixed branding
What is the forth stage of the product adop on process?
-Late Majority
-Trial
-Evalua on
-Free Samples
-Interest
-Trial
Which of the following is the best example of a nondurable good?
-Laundry detergent
-Automobile
-Shoes
-Laser Surgery
-iPad
-Laundry detergent
A basic test of the usefulness of the market segmenta on process is whether it leads to tangible
marke ng ac ons that can
-stand up to ethical scru ny
-create a new product
-create innova on
-create a market
-increase sales and profitability for the company using it
-increase sales and profitability for the company using it
, When considering global business, which is considered as a licensing agreement?
-Boeing makes parts for other aircraB companies in the USA.
-Toyota has manufacturing facili es that they own in Kentucky by which they manufacture
vehicles.
-Exxon and BP join together to form another company which will run seismic data in the search
for oil.
-Tide is a brand of Proctor and Gamble or P&G via license.
-Yoplait yogurt grants a USA manufacturer the right to produce their yogurt in the USA.
-Yoplait yogurt grants a USA manufacturer the right to produce their yogurt in the USA.
To be iden fied as a market segment, its members must
-have common needs and respond similarly to market ac ons
-have different needs and have poten al for future growth
-have poten al for future growth and have poten al for increased profit or ROl
-represent a large share of the en re market and have cri cal buying power.
-have different needs and respond similarly to market ac ons
-have common needs and respond similarly to market ac ons
We have an expert-wri,en solu on to this problem!
Which branding strategy is an example of Family branding?
-Duracell makes baFeries for Costco under the Kirkland name
-Kroger uses its Kroger name on all of its products
-Family branding uses brand names, brand marks and brand equity on the products
-Sunbeam puts their company name on all of their products
-Nike creates brand names like Nike Vapor Fly and Air Max for their shoes
-Sunbeam puts their company name on all of their products
When referring to the PLC, in one word, what best explains why profits peak in late growth
while sales peak in maturity?
-markets
-sales
-profits
-margins
-segments
solu on Updated New!! 2025/2026 RATED A+
U lizing a single marke ng mix to reach a uniform (everyone in the market is viewed as the
same) target market defines what targe ng strategy?
-Undifferen ated
-Behavioral
-Differen ated
-Psychographic
-Concentrated
Undifferen ated
Where might the term 'evoked set' or "considera on set' come into use within the field of
marke ng?
-During construc on of a BCG (Boston Consul ng Group) matrix
-During the consumer buying decision process
-During considera on of using a diversifica on strategy
-When using Maslow's hierarchy of needs
-When using the me ERA's to define a product approach
During the consumer buying decision process
If Tovota has fixed costs of $ 100.000.000 for the manufacture of its Prius and sells the car for
$20,000 with 10% of the sales price taken away by the independent dealer, what is the
breakeven point for the Toyota Prius?
-15 million dollars
-5,555 cars
-55 million dollars
-5.556 cars
-5.555.55 cars
-5.555.55 cars
What percentage market share seems reasonable and most likely for a company to have within
their market? (which answer is the most realis c market share shown)
-Apple has 90 % of the global smartphone market
-Honda has 70% of the luxury car market worldwide
-Ford has 18% of the domes c vehicle market
,-Facebook has 99 % of the global social media market
-Kellogg's has 2 % of the breakfast cereal market
-Ford has 18% of the domes c vehicle market
Which branding strategy would involve hiding the iden ty of the manufacturer which is actually
making the product being branded by a retailer or wholesaler.
-Brand extension
-Mixed branding
-Co-branding
-Family branding
-Mul product branding
-Mixed branding
What is the forth stage of the product adop on process?
-Late Majority
-Trial
-Evalua on
-Free Samples
-Interest
-Trial
Which of the following is the best example of a nondurable good?
-Laundry detergent
-Automobile
-Shoes
-Laser Surgery
-iPad
-Laundry detergent
A basic test of the usefulness of the market segmenta on process is whether it leads to tangible
marke ng ac ons that can
-stand up to ethical scru ny
-create a new product
-create innova on
-create a market
-increase sales and profitability for the company using it
-increase sales and profitability for the company using it
, When considering global business, which is considered as a licensing agreement?
-Boeing makes parts for other aircraB companies in the USA.
-Toyota has manufacturing facili es that they own in Kentucky by which they manufacture
vehicles.
-Exxon and BP join together to form another company which will run seismic data in the search
for oil.
-Tide is a brand of Proctor and Gamble or P&G via license.
-Yoplait yogurt grants a USA manufacturer the right to produce their yogurt in the USA.
-Yoplait yogurt grants a USA manufacturer the right to produce their yogurt in the USA.
To be iden fied as a market segment, its members must
-have common needs and respond similarly to market ac ons
-have different needs and have poten al for future growth
-have poten al for future growth and have poten al for increased profit or ROl
-represent a large share of the en re market and have cri cal buying power.
-have different needs and respond similarly to market ac ons
-have common needs and respond similarly to market ac ons
We have an expert-wri,en solu on to this problem!
Which branding strategy is an example of Family branding?
-Duracell makes baFeries for Costco under the Kirkland name
-Kroger uses its Kroger name on all of its products
-Family branding uses brand names, brand marks and brand equity on the products
-Sunbeam puts their company name on all of their products
-Nike creates brand names like Nike Vapor Fly and Air Max for their shoes
-Sunbeam puts their company name on all of their products
When referring to the PLC, in one word, what best explains why profits peak in late growth
while sales peak in maturity?
-markets
-sales
-profits
-margins
-segments
