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Amazon.com has decided to enter the college bookstore market. The goal
of "Amazon Campus" is to offer co-branded university-specific web sites
that offer textbooks and paraphernalia, such as logo sweaters and baseball
hats. This development shows Amazon's relentless pursuit of - 🧠ANSWER
✔✔product diversification
Anita has been named CEO of a popular sports apparel company. As CEO,
she is tasked with setting the firm's corporate strategy. Which of the
following decisions is Anita most likely to make? - 🧠ANSWER ✔✔what
range of products the firm should offer
The Martinez Legal Firm (MLF) recently acquired a smaller competitor,
Miller and Associates, which specializes in issues not previously covered
,by MLF, such as land use and intellectual property cases. Given the
increase in the firm's size and complexity, it is likely that its internal
transaction costs will - 🧠ANSWER ✔✔increase
Nina is in an interview for a sales job that requires no experience. She is
trying to portray herself as a highly enthusiastic, energetic person with high-
level communication and interpersonal skills. The interviewer is convinced
that Nina should be hired as a salesperson in the company. However, in
her resume, Nina had not mentioned her previous work experience as she
was fired from that job because of her frequent absenteeism. Which of the
following does this scenario best illustrate? - 🧠ANSWER ✔✔information
asymmetry
Business level - 🧠ANSWER ✔✔deals with how to compete within a give
market (eg generic strategies, use of innovation)
corporate level deal with the question: where should we compete? -
🧠ANSWER ✔✔- which parts of the value chain in each market (vertical
integration)?
- which product/service markets (diversification)?
which geographic areas (geographic scope)?
, Why expand the boundaries of the corporation? - 🧠ANSWER ✔✔increase
revenue and profit, lower costs (via economies of scale and scope),
increase market power (think power of buyers and suppliers from five
forces model), reduce risk (in the same way you reduce risk in your
investment portfolio by diversifying)
- managerial motives - hubris, narcissism, empire building, job security
(may not add value)
Vertical Integration - 🧠ANSWER ✔✔An approach typical of traditional mass
production in which a company controls all phases of a highly complex
production process.
- a function of transaction costs- all the internal and external costs
associated with an economic exchange (focus on value change)
Vertical Value Chain - 🧠ANSWER ✔✔1. raw materials
2. components, intermediate goods
3. final assembly, manufacturing
4. marketing, sales
5. after-sales service and support
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