PRT 266 Final Exam Question and
answers already passed 2025/2026
M12: The media, corporate sponsors, and spectators are __________ factors that affect the market
climate. - correct answer ✔external
M12: Identify 3 potential challenges faced by sports marketers. - correct answer ✔The challenge for
sport marketers is to market the experiences and manage the expectations of an emotionally laden,
inconsistent, unscripted, unpredictable, and uncontrollable momentary social product that will be
desired and experienced differently from person to person and place to place.
M12: Officials, trainers, and sport psychologists are examples of - correct answer ✔support services
M12: "To some fans, a high-scoring game is exciting. To other fans, it is boring." This statement
illustrates which of the following aspects of sport? - correct answer ✔sport is subjective
M12: When a sport organization develops a pricing strategy, which factor is being considered when the
organization analyzes laws pertaining to government regulations and the economic situation? - correct
answer ✔climate: business competing against of a number of competitors trying to get messages out
M12: Presenting the product in the best possible manner to encourage the target audience to purchase
it is called __________. - correct answer ✔packaging
M12: One of the most important roles of sport marketing is carrying out the __________ of an
organization. - correct answer ✔mission
M12: Giveaways, coupons, and free samples are examples of - correct answer ✔activities and
inducements
, M12: Players, owners, and team management are __________ factors that affect the market climate. -
correct answer ✔internal
M12: Because sport is __________, marketers often sell items such as T-shirts that serve as lasting
reminders of the overall sport experience. - correct answer ✔perishable
M12: What are the four elements of the marketing mix? - correct answer ✔product, price, place,
promotion (4p's)
M12: Define sport marketing and explain the role of research in the sport marketing process - correct
answer ✔Sport marketing: "the process of designing and implementing activities for the production,
pricing, promotion, and distribution of a sport product or sport business product to satisfy the needs or
desires of consumers and to achieve the company's objectives" (p. 69) in a manner that creates socially
responsible exchange relationships. Sport marketing could be further categorized as either marketing of
sport or marketing through sport (Fullerton & Merz, 2008).
Research role on Marketing process- Students should be aware that "Marketing is research" i.e. the
collection and analysis of data to make decisions within sport management.
M13: Direct and indirect ____ groups influence our participation and purchase decisions. - correct
answer ✔reference
M13: A ___ is the focus of an organizations marketing efforts - correct answer ✔target market
M13: Define and explain the differences between consumer involvement and consumer identification -
correct answer ✔Consumer involvement is the combination of people's interest in a sport product and
the importance in which they consider a sport product to be apart of their lives. The more people are
involved in a sport, a team, or another sport product, the more it becomes a part of their identity.
Identification, on the other hand, occurs as peoples roles become personal to their sense of self, or their
identities. Those who identify more tend to go to more games and are less concerned about the price.
Consumer involvement and identification are closely similar.
answers already passed 2025/2026
M12: The media, corporate sponsors, and spectators are __________ factors that affect the market
climate. - correct answer ✔external
M12: Identify 3 potential challenges faced by sports marketers. - correct answer ✔The challenge for
sport marketers is to market the experiences and manage the expectations of an emotionally laden,
inconsistent, unscripted, unpredictable, and uncontrollable momentary social product that will be
desired and experienced differently from person to person and place to place.
M12: Officials, trainers, and sport psychologists are examples of - correct answer ✔support services
M12: "To some fans, a high-scoring game is exciting. To other fans, it is boring." This statement
illustrates which of the following aspects of sport? - correct answer ✔sport is subjective
M12: When a sport organization develops a pricing strategy, which factor is being considered when the
organization analyzes laws pertaining to government regulations and the economic situation? - correct
answer ✔climate: business competing against of a number of competitors trying to get messages out
M12: Presenting the product in the best possible manner to encourage the target audience to purchase
it is called __________. - correct answer ✔packaging
M12: One of the most important roles of sport marketing is carrying out the __________ of an
organization. - correct answer ✔mission
M12: Giveaways, coupons, and free samples are examples of - correct answer ✔activities and
inducements
, M12: Players, owners, and team management are __________ factors that affect the market climate. -
correct answer ✔internal
M12: Because sport is __________, marketers often sell items such as T-shirts that serve as lasting
reminders of the overall sport experience. - correct answer ✔perishable
M12: What are the four elements of the marketing mix? - correct answer ✔product, price, place,
promotion (4p's)
M12: Define sport marketing and explain the role of research in the sport marketing process - correct
answer ✔Sport marketing: "the process of designing and implementing activities for the production,
pricing, promotion, and distribution of a sport product or sport business product to satisfy the needs or
desires of consumers and to achieve the company's objectives" (p. 69) in a manner that creates socially
responsible exchange relationships. Sport marketing could be further categorized as either marketing of
sport or marketing through sport (Fullerton & Merz, 2008).
Research role on Marketing process- Students should be aware that "Marketing is research" i.e. the
collection and analysis of data to make decisions within sport management.
M13: Direct and indirect ____ groups influence our participation and purchase decisions. - correct
answer ✔reference
M13: A ___ is the focus of an organizations marketing efforts - correct answer ✔target market
M13: Define and explain the differences between consumer involvement and consumer identification -
correct answer ✔Consumer involvement is the combination of people's interest in a sport product and
the importance in which they consider a sport product to be apart of their lives. The more people are
involved in a sport, a team, or another sport product, the more it becomes a part of their identity.
Identification, on the other hand, occurs as peoples roles become personal to their sense of self, or their
identities. Those who identify more tend to go to more games and are less concerned about the price.
Consumer involvement and identification are closely similar.
