ETP2601 Assignment 4 Semester 2 2025 (Answer Guide) - Due 10 October 2025

ETP2601 Assignment 4 Semester 2 2025 (Answer Guide) - Due 10 October 2025 QUESTION 1: FORMULATION OF VISION AND MISSION STATEMENTS FOR MAHLODI’S KITCHEN 1.1 Definition of Vision Statement A vision statement expresses the long-term aspiration and desired future position of a business. It provides direction and inspiration, showing what the organization ultimately seeks to achieve (Robbins & Coulter, 2022). A well-crafted vision helps to align employees’ actions with the company’s overarching goals and to communicate a sense of purpose to customers and stakeholders (Kuratko, 2022). 1.2 Vision Statement for Mahlodi’s Kitchen (2 marks) “To become South Africa’s most loved and trusted home-style kitchen, celebrated for delivering fresh, authentic, and affordable meals that bring communities together.” This vision statement reflects Mahlodi’s ambition to build a reputable food brand rooted in quality, authenticity, and community values. It aligns with the long-term goal of establishing a trusted local name in the food service industry. 1.3 Definition of Mission Statement A mission statement defines the purpose of a business, describing what it does, whom it serves, and how it delivers value (Hisrich, Peters & Shepherd, 2023). It acts as a guide for daily decision-making, helping employees and managers remain focused on the company’s operational goals and ethical commitments (Scarborough, 2021). 1.4 Mission Statements for Mahlodi’s Kitchen (5 marks) To provide high-quality, freshly prepared meals using locally sourced ingredients that ensure both freshness