DBPC Digital Buyer and Planner Exam
Question 1. Which of the following best describes the primary goal of
interpreting a client's overall business objectives in campaign planning?
A) To determine the creative assets needed for the campaign
B) To translate business goals into measurable marketing objectives
C) To select media vendors for the campaign
D) To establish the campaign’s technical specifications
Answer: B
Explanation: Interpreting business objectives aims to convert
overarching goals like increasing market share into specific, measurable
marketing objectives that guide campaign development.
Question 2. When analyzing a target audience, which of the following
research tools provides insights into online behavior?
A) Demographic data reports
,DBPC Digital Buyer and Planner Exam
B) Psychographic surveys
C) Web analytics and tracking tools
D) Consumer focus groups
Answer: C
Explanation: Web analytics and tracking tools monitor online behaviors
such as browsing patterns, click-through rates, and engagement,
providing valuable insights into online activity.
Question 3. Establishing the total campaign budget and flight dates is
primarily aimed at:
A) Ensuring creative compliance with brand standards
B) Defining the scope and timeline for campaign execution
C) Choosing the media vendors for the campaign
D) Setting the KPIs for campaign measurement
,DBPC Digital Buyer and Planner Exam
Answer: B
Explanation: Budget and flight dates determine how long the campaign
runs and the financial resources allocated, establishing the scope and
timeline for the campaign.
Question 4. Which of the following describes a SMART media objective?
A) Increase brand awareness by 20% in 3 months
B) Improve creative design quality
C) Select media vendors quickly
D) Reduce advertising costs
Answer: A
Explanation: SMART objectives are Specific, Measurable, Achievable,
Relevant, and Time-bound; increasing awareness by a specific
percentage within a timeframe is a SMART goal.
, DBPC Digital Buyer and Planner Exam
Question 5. Aligning media objectives with broader marketing goals
ensures:
A) Creative consistency across channels
B) Efficient media buying processes
C) Cohesion between media efforts and overall business strategy
D) Faster campaign launch times
Answer: C
Explanation: Alignment ensures that media strategies support and
reinforce the overall marketing and business objectives, leading to
cohesive campaigns.
Question 6. Establishing buying guidelines, including brand safety
requirements, helps to:
Question 1. Which of the following best describes the primary goal of
interpreting a client's overall business objectives in campaign planning?
A) To determine the creative assets needed for the campaign
B) To translate business goals into measurable marketing objectives
C) To select media vendors for the campaign
D) To establish the campaign’s technical specifications
Answer: B
Explanation: Interpreting business objectives aims to convert
overarching goals like increasing market share into specific, measurable
marketing objectives that guide campaign development.
Question 2. When analyzing a target audience, which of the following
research tools provides insights into online behavior?
A) Demographic data reports
,DBPC Digital Buyer and Planner Exam
B) Psychographic surveys
C) Web analytics and tracking tools
D) Consumer focus groups
Answer: C
Explanation: Web analytics and tracking tools monitor online behaviors
such as browsing patterns, click-through rates, and engagement,
providing valuable insights into online activity.
Question 3. Establishing the total campaign budget and flight dates is
primarily aimed at:
A) Ensuring creative compliance with brand standards
B) Defining the scope and timeline for campaign execution
C) Choosing the media vendors for the campaign
D) Setting the KPIs for campaign measurement
,DBPC Digital Buyer and Planner Exam
Answer: B
Explanation: Budget and flight dates determine how long the campaign
runs and the financial resources allocated, establishing the scope and
timeline for the campaign.
Question 4. Which of the following describes a SMART media objective?
A) Increase brand awareness by 20% in 3 months
B) Improve creative design quality
C) Select media vendors quickly
D) Reduce advertising costs
Answer: A
Explanation: SMART objectives are Specific, Measurable, Achievable,
Relevant, and Time-bound; increasing awareness by a specific
percentage within a timeframe is a SMART goal.
, DBPC Digital Buyer and Planner Exam
Question 5. Aligning media objectives with broader marketing goals
ensures:
A) Creative consistency across channels
B) Efficient media buying processes
C) Cohesion between media efforts and overall business strategy
D) Faster campaign launch times
Answer: C
Explanation: Alignment ensures that media strategies support and
reinforce the overall marketing and business objectives, leading to
cohesive campaigns.
Question 6. Establishing buying guidelines, including brand safety
requirements, helps to:
